MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
London
INTAKE: September
The Bachelor of Arts (BA Hons) in Media & Communications program at Regent's University London is designed to provide students with a comprehensive understanding of the rapidly evolving media landscape. This program offers a multidisciplinary approach to media and communication studies, covering a wide range of topics including journalism, digital media, public relations, advertising, and cultural studies. Students explore the role of media in society, develop practical skills in media production and analysis, and gain insights into emerging trends and technologies shaping the media industry.
Curriculum: The curriculum of the BA (Hons) Media & Communications program at Regent's University London is designed to equip students with theoretical knowledge and practical skills relevant to the field of media and communication. Students study core concepts such as media theory, media law and ethics, media research methods, and media analysis, alongside specialized courses focusing on specific areas of media practice such as journalism, digital media production, public relations, advertising, and media management. Additionally, students have the opportunity to undertake practical projects, internships, and industry placements, allowing them to apply their learning in real-world media contexts.
Research Focus: Regent's University London encourages research and scholarly inquiry within its BA (Hons) Media & Communications program, providing students with opportunities to explore key issues and debates within the field of media studies. Faculty members engage in research activities related to media consumption, media effects, media representation, and media technologies. Students have the opportunity to conduct independent research projects, analyze media texts and audiences, and critically evaluate media practices, developing analytical and research skills applicable to the media industry.
Industry Engagement: Regent's University London maintains strong connections with industry partners to ensure that its BA (Hons) Media & Communications program remains relevant and responsive to the needs of the media industry. Through partnerships with media organizations, publishing houses, broadcasting companies, advertising agencies, and public relations firms, students have access to internships, industry projects, and networking opportunities that provide hands-on experience and exposure to real-world media practices. Industry professionals are invited to deliver guest lectures, lead workshops, and provide mentorship to students, offering insights into current industry trends and best practices.
Global Perspective: With a commitment to providing a global perspective, Regent's University London integrates international dimensions into its BA (Hons) Media & Communications program. Students study media systems and practices from around the world, exploring global media trends, cross-cultural communication, and international media markets. The university offers opportunities for international study trips, exchange programs, and collaborations with media institutions worldwide, allowing students to gain exposure to diverse media cultures and perspectives from different parts of the globe.
London
IELTS 6
£ 22500
Undergraduate Entry Requirements
Academic Qualifications: International undergraduate applicants are typically required to have achieved a minimum of 65% or above in their high school or equivalent qualification. This criterion helps assess the academic preparedness of students for higher education.
English Language Proficiency:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Undergraduate Entry Requirements
Academic Qualifications: International undergraduate applicants are typically required to have achieved a minimum of 65% or above in their high school or equivalent qualification. This criterion helps assess the academic preparedness of students for higher education.
English Language Proficiency:
Students must provide:
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Graduates of Regent's University London's BA (Hons) Media & Communications program possess a diverse skill set that prepares them for a wide range of exciting career opportunities in the media industry. With their understanding of media theory, practical skills in media production, and critical analysis of media content, graduates are well-equipped to pursue roles in various sectors of the media landscape.
Journalist: Graduates can pursue careers as journalists, working for newspapers, magazines, online publications, or broadcast media outlets. Journalists research and report news stories, conduct interviews, and write articles for publication or broadcast across different media platforms.
Digital Content Creator: Graduates may work as digital content creators, producing multimedia content for websites, social media platforms, blogs, or online publications. Digital content creators develop engaging and shareable content such as articles, videos, podcasts, and infographics to attract and engage audiences online.
Public Relations Specialist: Graduates can become public relations specialists, responsible for managing communication between organizations and their target audiences. Public relations specialists develop media relations strategies, write press releases, organize events, and manage social media channels to enhance the public image and reputation of their clients or employers.
Social Media Manager: Graduates may work as social media managers, overseeing the social media presence and engagement strategies of businesses, brands, or organizations. Social media managers create and curate content, monitor online conversations, and analyze social media metrics to build and maintain a strong online presence and community.
Advertising Executive: Graduates can pursue roles in advertising agencies as advertising executives, responsible for creating and executing advertising campaigns for clients. Advertising executives develop creative concepts, write ad copy, design visuals, and plan media placements to reach target audiences and achieve marketing objectives.
Media Planner/Buyer: Graduates may work as media planners or buyers, responsible for planning and buying advertising space or airtime on behalf of clients or advertisers. Media planners/buyers analyze audience demographics, negotiate media rates, and select the most effective media channels to reach target audiences and maximize advertising impact.
Content Editor/Producer: Graduates can become content editors or producers, overseeing the creation and production of editorial content for media outlets, websites, or digital platforms. Content editors/producers manage editorial calendars, assign and edit content, and ensure content quality and relevance to audience interests.
Broadcast Journalist: Graduates may pursue careers as broadcast journalists, working in television or radio broadcasting. Broadcast journalists research and report news stories, conduct interviews, and present news bulletins or programs to inform and entertain audiences through visual or audio media.
Media Researcher/Analyst: Graduates can work as media researchers or analysts, studying media consumption patterns, audience preferences, and media effects. Media researchers/analysts collect and analyze data, interpret research findings, and provide insights to media organizations or advertisers to inform decision-making and strategy development.
Media Consultant: Graduates may become media consultants, providing strategic advice and consultancy services to media organizations, businesses, or government agencies. Media consultants offer expertise in areas such as media strategy, audience engagement, content development, and crisis communication to help clients achieve their media-related goals.