MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
BSc (Hons) Digital Marketing and Analytics
London
INTAKE: September
Program Overview
At Regent's University London, the Bachelor of Science (BSc Hons) in Digital Marketing and Analytics program offers students an in-depth understanding of the rapidly evolving field of digital marketing and analytics. This program is designed to equip students with the knowledge, skills, and tools needed to thrive in the digital age, where data-driven decision-making and digital marketing strategies play a crucial role in business success. The BSc (Hons) Digital Marketing and Analytics program at Regent's University London provides students with practical experience and theoretical insights into digital marketing channels, analytics tools, consumer behavior, and marketing strategy.
Curriculum: The curriculum of the BSc (Hons) Digital Marketing and Analytics program at Regent's University London covers a wide range of subjects relevant to digital marketing and analytics. Students study topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, web analytics, data visualization, and marketing strategy. Additionally, students learn about digital marketing trends, emerging technologies, and ethical considerations in digital marketing practices. The program emphasizes hands-on learning through practical projects, case studies, and industry placements, allowing students to develop practical skills and industry-relevant knowledge in digital marketing and analytics.
Research Focus: Regent's University London fosters a research-focused environment within its BSc (Hons) Digital Marketing and Analytics program, encouraging students to explore emerging trends and issues in digital marketing and analytics through research projects and coursework. Faculty members engage in research activities related to digital marketing strategies, consumer behavior analysis, data-driven decision-making, and marketing ROI measurement. Students have the opportunity to conduct independent research, analyze marketing data, and present their findings to peers and industry professionals, enhancing their analytical skills and research capabilities in the context of digital marketing and analytics.
Industry Engagement: Regent's University London maintains strong connections with industry partners to ensure that its BSc (Hons) Digital Marketing and Analytics program remains relevant and responsive to the needs of the digital marketing industry. Through partnerships with marketing agencies, tech companies, and digital platforms, students have access to internships, industry projects, and networking opportunities that provide hands-on experience and exposure to real-world digital marketing challenges. Industry professionals are invited to deliver guest lectures, lead workshops, and mentor students, offering insights into current trends, best practices, and career pathways in the field of digital marketing and analytics.
Global Perspective: With a commitment to providing a global perspective, Regent's University London integrates international dimensions into its BSc (Hons) Digital Marketing and Analytics program. Students study global digital marketing trends, cross-cultural consumer behavior, and international marketing strategies to understand the complexities of marketing in a globalized digital economy. The university offers opportunities for international study tours, exchange programs, and collaborations with partner institutions worldwide, allowing students to gain exposure to diverse digital marketing practices and perspectives from around the globe.
Location
London
Score
IELTS 6
Tuition Fee
£ 25000
Undergraduate Entry Requirements
Academic Qualifications: International undergraduate applicants are typically required to have achieved a minimum of 65% or above in their high school or equivalent qualification. This criterion helps assess the academic preparedness of students for higher education.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component below 5.5.
- TOEFL: A minimum score range of 72-88 on the internet-based test (iBT).
- PTE: A minimum score range of 51-59 on the Pearson Test of English.
- Meeting the English language requirement ensures that students can effectively engage in academic studies conducted in English.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of Regent's University London's BSc (Hons) Digital Marketing and Analytics program possess a unique combination of digital marketing expertise and data analytics skills, making them highly sought after in today's competitive job market. With their ability to harness data-driven insights to drive marketing strategies and campaigns, graduates are well-equipped to pursue diverse and rewarding career paths in the digital marketing and analytics field.
Digital Marketing Manager: Graduates can work as digital marketing managers, overseeing digital marketing campaigns, strategies, and initiatives for businesses and organizations. Digital marketing managers develop and implement multi-channel digital marketing strategies, optimize online advertising campaigns, and analyze campaign performance metrics to drive website traffic, generate leads, and increase conversions.
Data Analyst: Graduates may pursue careers as data analysts, specializing in analyzing marketing data and extracting actionable insights to inform marketing decision-making processes. Data analysts collect, clean, and analyze marketing data from various sources, such as website analytics, social media metrics, and customer databases, to identify trends, patterns, and opportunities for optimization.
SEO Specialist: Graduates can work as search engine optimization (SEO) specialists, optimizing website content, structure, and performance to improve organic search rankings and visibility. SEO specialists conduct keyword research, on-page optimization, and link building activities to increase website traffic, enhance user experience, and drive organic search engine traffic.
PPC Specialist: Graduates may pursue careers as pay-per-click (PPC) specialists, managing and optimizing paid advertising campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks. PPC specialists create and optimize ad campaigns, monitor ad performance metrics, and adjust bidding strategies to maximize return on ad spend (ROAS) and achieve marketing objectives.
Social Media Manager: Graduates can work as social media managers, responsible for developing and executing social media strategies to engage audiences, build brand awareness, and drive user engagement on social media platforms. Social media managers create and curate content, monitor social media conversations, and analyze social media metrics to optimize social media performance.
Web Analyst: Graduates may pursue careers as web analysts, analyzing website traffic, user behavior, and conversion funnels to optimize website performance and user experience. Web analysts use web analytics tools such as Google Analytics, Adobe Analytics, and Hotjar to track website metrics, conduct A/B testing, and identify opportunities for website optimization and conversion rate optimization (CRO).
Marketing Automation Specialist: Graduates can work as marketing automation specialists, leveraging marketing automation platforms such as HubSpot, Marketo, or Pardot to automate marketing processes, nurture leads, and personalize customer interactions. Marketing automation specialists design and execute automated email campaigns, lead scoring models, and marketing workflows to streamline marketing operations and drive efficiency.
Digital Marketing Consultant: Graduates may pursue careers as digital marketing consultants, providing strategic advice and guidance to businesses seeking to enhance their digital marketing capabilities. Digital marketing consultants conduct marketing audits, develop digital marketing strategies, and provide recommendations on digital marketing channels, tactics, and technologies to achieve business objectives.
E-commerce Manager: Graduates can work as e-commerce managers, overseeing the online sales and marketing efforts of e-commerce websites and platforms. E-commerce managers optimize product listings, manage online merchandising, and implement digital marketing campaigns to drive traffic, increase sales, and improve conversion rates in the e-commerce environment.
Marketing Analyst: Graduates may pursue careers as marketing analysts, analyzing market trends, customer demographics, and competitive landscapes to inform marketing strategy and decision-making. Marketing analysts conduct market research, segmentation analysis, and marketing performance evaluation to identify growth opportunities and optimize marketing investments.
