MSc Digital Marketing & Analytics
Regent's University London offers an MSc in Digital Marketing & Analytics, prov...
BA (Hons) Advertising
London
INTAKE: September
Program Overview
Regent's University London offers a dynamic Bachelor of Arts (BA Hons) in Advertising program, providing students with a comprehensive understanding of the advertising industry and equipping them with the skills needed for successful careers in advertising, marketing, and related fields. The program focuses on creative thinking, strategic planning, and effective communication, preparing students to thrive in the fast-paced and competitive world of advertising.
Curriculum: The curriculum of the BA (Hons) Advertising program at Regent's University London covers a wide range of topics essential for a career in advertising. Students study advertising theory, consumer behavior, brand management, market research, media planning, and digital marketing strategies. Additionally, they engage in practical projects, creative workshops, and industry placements to develop their skills in copywriting, graphic design, campaign development, and advertising production. The program is designed to balance theoretical knowledge with hands-on experience, ensuring graduates are well-prepared for the demands of the advertising industry.
Research Focus: Regent's University London encourages research and innovation within its BA (Hons) Advertising program, providing students with opportunities to explore contemporary issues and trends in advertising through research projects and coursework. Faculty members engage in research activities related to advertising effectiveness, consumer insights, branding strategies, and emerging technologies in advertising. Students have the chance to contribute to research initiatives, conduct market analyses, and develop creative solutions to real-world advertising challenges, fostering critical thinking and creativity.
Industry Engagement: Regent's University London fosters strong connections with industry partners to ensure that its BA (Hons) Advertising program remains relevant and responsive to the needs of the advertising sector. Through partnerships with advertising agencies, media companies, and marketing firms, students have access to internships, work placements, and industry projects that provide valuable hands-on experience and networking opportunities. Industry professionals are invited to deliver guest lectures, workshops, and seminars, offering insights into current trends, best practices, and career opportunities in advertising.
Global Perspective: With a commitment to providing a global perspective, Regent's University London integrates international dimensions into its BA (Hons) Advertising program. Students study global advertising campaigns, cross-cultural communication strategies, and international marketing trends, gaining insights into the diversity of advertising practices around the world. The university offers opportunities for international study trips, exchange programs, and collaborations with partner institutions worldwide, allowing students to broaden their horizons and develop a global mindset essential for success in the global advertising industry.
Location
London
Score
IELTS 6
Tuition Fee
£ 22500
Undergraduate Entry Requirements
Academic Qualifications: International undergraduate applicants are typically required to have achieved a minimum of 65% or above in their high school or equivalent qualification. This criterion helps assess the academic preparedness of students for higher education.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component below 5.5.
- TOEFL: A minimum score range of 72-88 on the internet-based test (iBT).
- PTE: A minimum score range of 51-59 on the Pearson Test of English.
- Meeting the English language requirement ensures that students can effectively engage in academic studies conducted in English.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Regents University London offers a range of scholarships and financial aid opportunities to support students in their academic journey. These scholarships are designed to recognize academic excellence, leadership potential, and various other criteria.
Regents University London Scholarships: The university offers a number of scholarships for both undergraduate and postgraduate students. These scholarships cover a range of disciplines and are awarded based on academic merit, leadership potential, and other criteria. Examples include the High Achiever Scholarship, Future Entrepreneur Scholarship, and Regent's Family Scholarship.
Partner Scholarships: Regents University London has partnerships with various organizations and institutions that offer scholarships to their students. These scholarships may be specific to certain courses or target students from particular regions or backgrounds. Students are encouraged to check with their respective schools or organizations for available partner scholarships.
External Scholarships: Regents University London also encourages students to explore external scholarship opportunities from government bodies, foundations, and other organizations. The university provides resources and support to help students identify and apply for these external scholarships.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary from year to year.
Graduates of Regent's University London's BA (Hons) Advertising program have a wide array of career options available to them in the dynamic and competitive field of advertising. Equipped with a blend of creative, strategic, and communication skills, graduates can pursue roles in advertising agencies, marketing firms, media companies, and corporate marketing departments.
Advertising Account Executive: Graduates can work as advertising account executives, liaising between clients and creative teams within advertising agencies. They manage client relationships, develop advertising campaigns, and ensure that client objectives are met through effective communication and collaboration with creative and media teams.
Copywriter: Graduates with strong writing skills may pursue careers as copywriters, responsible for crafting compelling and persuasive advertising copy for various media channels, including print, digital, and broadcast. Copywriters work closely with art directors and clients to develop creative concepts and messaging that resonate with target audiences.
Art Director: Graduates with a flair for visual communication and design can pursue roles as art directors, leading the visual aspects of advertising campaigns. Art directors oversee the creation of visual elements, such as graphics, illustrations, and layouts, ensuring that they align with the overall creative concept and brand identity.
Media Planner/Buyer: Graduates may work as media planners or buyers, responsible for planning and buying advertising space or airtime across different media channels, including television, radio, print, digital, and outdoor. Media planners/buyers analyze audience demographics, media consumption patterns, and advertising rates to optimize media placements and reach target audiences effectively.
Digital Marketing Specialist: Graduates with expertise in digital marketing can pursue careers as digital marketing specialists, focusing on online advertising channels such as social media, search engine marketing, display advertising, and email marketing. Digital marketing specialists develop and execute digital advertising campaigns, track performance metrics, and optimize campaigns for maximum impact.
Brand Manager: Graduates may work as brand managers, responsible for developing and executing brand strategies to build and maintain brand equity. Brand managers oversee advertising campaigns, brand messaging, and brand positioning efforts, ensuring consistency and alignment with brand values across all touchpoints.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting market research and analyzing consumer behavior to inform advertising and marketing strategies. Market research analysts gather data, conduct surveys, and interpret findings to identify market trends, consumer preferences, and competitive insights.
Public Relations Specialist: Graduates may work in public relations roles, managing communications and building relationships with the media, stakeholders, and the public on behalf of clients or organizations. Public relations specialists develop PR campaigns, handle media inquiries, and manage crisis communications to protect and enhance brand reputation.
Advertising Sales Representative: Graduates can work as advertising sales representatives, selling advertising space or airtime to clients on behalf of media companies, publishers, or advertising agencies. Advertising sales representatives build relationships with clients, negotiate advertising deals, and develop customized advertising solutions to meet client needs.
Creative Director: With experience and expertise, graduates may aspire to become creative directors, overseeing the creative direction and vision for advertising campaigns. Creative directors lead creative teams, provide artistic guidance, and ensure that advertising concepts align with client objectives and resonate with target audiences.
