MSc Computer Science with International Business
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BSc (Hons) Business Economics with Marketing
Dundee
INTAKE: September
Program Overview
The BSc (Hons) Business Economics with Marketing program at the University of Dundee offers students a comprehensive understanding of both economic principles and marketing strategies. This interdisciplinary degree combines core concepts from economics with specialized modules in marketing, providing students with a unique skill set that is highly valued in the business world. The program emphasizes practical skills development, analytical thinking, and real-world application, preparing students for successful careers in various sectors of the economy.
Curriculum: The curriculum of the BSc (Hons) Business Economics with Marketing program covers a wide range of topics, including microeconomics, macroeconomics, econometrics, consumer behavior, market research, branding, and digital marketing. Students study economic theories and models to analyze market dynamics, understand consumer behavior, and make informed business decisions. They also learn practical marketing techniques, such as market segmentation, pricing strategies, and promotional tactics, through case studies, projects, and simulations.
Research Focus: Research is a fundamental aspect of the BSc (Hons) Business Economics with Marketing program at the University of Dundee. Students have the opportunity to engage in independent research projects, explore current issues in economics and marketing, and apply research methodologies to address real-world challenges. They learn how to collect and analyze data, interpret research findings, and communicate their insights effectively. Research-focused modules provide students with the skills and knowledge needed to critically evaluate economic trends, market developments, and consumer preferences.
Industry Engagement: The University of Dundee emphasizes industry engagement as part of its BSc (Hons) Business Economics with Marketing program. Students have access to guest lectures, industry workshops, and networking events with professionals from the business and marketing sectors. They also have the opportunity to undertake internships or placement years with companies, gaining valuable work experience and building connections in the industry. Industry-relevant projects and case studies provide students with practical insights into real-world business challenges and opportunities.
Global Perspective: The BSc (Hons) Business Economics with Marketing program at the University of Dundee offers students a global perspective on economic and marketing issues. Through coursework, international exchange programs, and guest speakers from diverse backgrounds, students gain exposure to global economic trends, cultural differences, and market dynamics. They learn how to analyze international markets, develop global marketing strategies, and navigate cross-cultural business environments. The program prepares students to work in multinational corporations, global marketing agencies, or international organizations, where they can apply their skills in diverse cultural contexts.
Location
Dundee
Score
IELTS 6
Tuition Fee
£ 20900
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Dundee offers a range of scholarships and financial support opportunities to both domestic and international students. These scholarships are designed to recognize academic excellence, support talented students, and promote diversity and inclusion.
Global Excellence Scholarship: This scholarship is available to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. The scholarship provides a reduction in tuition fees.
Vice-Chancellor's International Scholarship: This scholarship is open to international undergraduate and postgraduate students from selected countries. It provides a partial tuition fee reduction.
Santander Scholarship: This scholarship is available to undergraduate and postgraduate students from eligible countries. It aims to support international students studying at the University of Dundee by providing financial assistance towards tuition fees.
Alumni Scholarship: This scholarship is open to self-funded international students who have previously completed an undergraduate degree at the University of Dundee. It offers a reduction in tuition fees for postgraduate study.
Undergraduate Scholarships: The University of Dundee offers a range of undergraduate scholarships based on academic merit, specific subject areas, and geographical regions.
Graduating with a BSc (Hons) in Business Economics with Marketing from the University of Dundee opens up diverse career opportunities in various sectors of the business world.
Marketing Manager: Marketing managers develop and oversee marketing strategies to promote products or services, analyze market trends, identify target audiences, and manage advertising campaigns. They work in industries such as retail, consumer goods, technology, or hospitality, leading marketing teams and collaborating with sales, product development, and advertising professionals.
Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitor strategies to help companies make informed business decisions. They conduct surveys, analyze demographic data, and interpret market research findings, providing insights that guide product development, pricing strategies, and marketing campaigns.
Business Development Executive: Business development executives identify new business opportunities, build relationships with potential clients, and negotiate contracts to drive revenue growth for companies. They research market trends, analyze competitor activities, and develop strategic plans to expand market share and increase profitability.
Digital Marketing Specialist: Digital marketing specialists leverage digital channels such as social media, email, and search engine optimization (SEO) to promote brands, engage with customers, and drive online sales. They create digital marketing campaigns, analyze campaign performance metrics, and optimize marketing strategies to reach target audiences effectively.
Sales Manager: Sales managers lead sales teams, set sales targets, and develop sales strategies to achieve revenue goals for companies. They recruit and train sales representatives, monitor sales performance, and collaborate with marketing and product development teams to meet customer needs and drive sales growth.
Brand Manager: Brand managers develop and manage brand strategies to enhance brand awareness, loyalty, and equity. They conduct market research, develop brand positioning, and oversee brand marketing activities such as advertising, packaging, and sponsorships to build strong brand identities and drive customer engagement.
Advertising Executive: Advertising executives create and execute advertising campaigns to promote products or services, increase brand visibility, and attract customers. They work in advertising agencies, media companies, or marketing departments, collaborating with creative teams, media planners, and clients to develop effective advertising strategies.
Product Manager: Product managers oversee the development and marketing of products or services, from concept to launch. They conduct market research, define product requirements, and work closely with cross-functional teams such as engineering, design, and marketing to bring products to market successfully and meet customer needs.
Market Analyst: Market analysts analyze economic data, industry trends, and consumer behavior to assess market opportunities and risks. They provide insights and recommendations to businesses, investors, or government agencies, helping them make informed decisions about investments, product launches, or market expansions.
Consultant: Consultants provide strategic advice and expertise to businesses, governments, or non-profit organizations on various aspects of business management, marketing strategy, or economic analysis. They analyze data, identify opportunities for improvement, and develop actionable recommendations to help clients achieve their goals and solve complex business challenges.
