MSc Accounting and financial Management
The MSc Accounting and Financial Management course at Royal Holloway University of Lond...
BSc (Hons) Management with Marketing (with a Year in Business)
Main Campus
INTAKE: September
Program Overview
The BSc (Hons) Management with Marketing (with a Year in Business) program at Royal Holloway University of London offers students a comprehensive understanding of both management principles and marketing strategies, with the added benefit of a year-long industry placement. This program is designed to equip students with practical skills and theoretical knowledge essential for success in the dynamic field of marketing.
Curriculum: The curriculum of the BSc (Hons) Management with Marketing (with a Year in Business) program covers a wide range of topics relevant to both management and marketing disciplines. Core modules provide students with a solid foundation in management theory and practice, including strategic management, organizational behavior, and financial management. Additionally, specialized marketing modules focus on areas such as consumer behavior, marketing communications, digital marketing, and brand management. The inclusion of a year-long industry placement allows students to apply their classroom learning to real-world business situations, gaining valuable practical experience and enhancing their employability upon graduation.
Research Focus: The program emphasizes the importance of research in the field of marketing. Students have the opportunity to engage in research projects, case studies, and market analysis exercises throughout their studies. They learn how to gather and analyze data, interpret market trends, and develop marketing strategies based on empirical evidence. Faculty members are actively involved in research and often integrate their research findings into the curriculum, providing students with access to cutting-edge insights and industry trends.
Industry Engagement: Industry engagement is a key component of the BSc (Hons) Management with Marketing (with a Year in Business) program. The year-long industry placement allows students to gain practical experience and develop industry-specific skills by working in a professional marketing environment. This invaluable experience not only enhances students' understanding of marketing concepts but also provides them with networking opportunities and potential employment prospects upon graduation. The university's strong connections with industry partners ensure that students have access to high-quality placements with leading organizations in various sectors.
Global Perspective: The BSc (Hons) Management with Marketing (with a Year in Business) program takes a global perspective on marketing, recognizing the importance of understanding cultural differences and global market dynamics. Students learn about international marketing strategies, global branding, and the challenges of marketing products and services in different cultural contexts. They also have the opportunity to study abroad or participate in international study tours, allowing them to gain firsthand experience of marketing practices in different countries and regions.
Location
Main Campus
Score
IELTS 6.5
Tuition Fee
£ 19300
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 51.
- DET Requirement: A DET score of 115 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.
Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
Graduates of the BSc (Hons) Management with Marketing (with a Year in Business) program from Royal Holloway University of London are well-prepared for a wide range of exciting career opportunities in the field of marketing.
Marketing Manager: Graduates may pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They may oversee market research, advertising campaigns, and branding initiatives to drive sales and increase brand awareness.
Brand Manager: Graduates can work as brand managers, focusing on managing and enhancing the reputation and identity of products or services. They may develop brand strategies, oversee product launches, and collaborate with advertising agencies to create compelling brand messages.
Digital Marketing Specialist: With the rise of digital marketing, graduates may specialize in digital marketing roles, focusing on online channels such as social media, search engine optimization (SEO), and email marketing. They may optimize digital campaigns, analyze digital analytics, and develop strategies to improve online visibility and engagement.
Market Research Analyst: Graduates may pursue careers as market research analysts, responsible for gathering and analyzing data to understand consumer behavior, market trends, and competitive landscapes. They may conduct surveys, interviews, and focus groups to gather insights that inform marketing strategies and decision-making.
Advertising Account Executive: Graduates can work as advertising account executives, liaising between clients and advertising agencies to develop and execute advertising campaigns. They may collaborate with creative teams, media planners, and clients to create effective advertising materials and campaigns.
Product Manager: Graduates may pursue roles as product managers, responsible for overseeing the development, launch, and management of products or services. They may conduct market research, identify market opportunities, and develop product strategies to meet consumer needs and drive sales.
Social Media Manager: With the growing importance of social media in marketing, graduates may specialize in social media management roles, focusing on managing and optimizing social media channels to engage with customers and build brand loyalty.
Public Relations Specialist: Graduates can work in public relations (PR) roles, managing communication between organizations and the public, media, or stakeholders. They may develop PR strategies, handle media relations, and manage crisis communication to protect and enhance the organization's reputation.
Sales and Business Development Manager: Graduates may pursue roles in sales and business development, focusing on identifying new business opportunities, building relationships with clients, and driving revenue growth.
Marketing Consultant: Graduates may work as marketing consultants, providing strategic advice and guidance to organizations on marketing-related issues. They may offer expertise in market analysis, marketing strategy development, and implementation, helping clients achieve their marketing objectives and drive business growth.
