MSc Accounting and financial Management
The MSc Accounting and Financial Management course at Royal Holloway University of Lond...
BSc (Hons) Management with Marketing
Main Campus
INTAKE: September
Program Overview
The BSc (Hons) Management with Marketing program at Royal Holloway University of London is designed to provide students with a comprehensive understanding of both management principles and marketing strategies. It equips students with the knowledge and skills necessary to succeed in a variety of marketing roles within different industries. The program combines theoretical learning with practical applications, allowing students to develop a deep understanding of marketing concepts and how they can be effectively applied in real-world business environments.
Curriculum: The curriculum of the BSc (Hons) Management with Marketing program covers a wide range of topics related to management and marketing. Core modules provide students with a solid foundation in management principles, including strategic management, organizational behavior, and financial management. Additionally, students take specialized marketing modules such as consumer behavior, marketing communications, digital marketing, and brand management. The curriculum is designed to be dynamic and responsive to the evolving needs of the marketing industry, ensuring that students graduate with the most relevant and up-to-date knowledge and skills.
Research Focus: The program emphasizes the importance of research in the field of marketing. Students have the opportunity to engage in research projects, case studies, and market analysis exercises throughout their studies. They learn how to gather and analyze data, interpret market trends, and develop marketing strategies based on empirical evidence. Faculty members are actively involved in research and often integrate their research findings into the curriculum, providing students with access to cutting-edge insights and industry trends.
Industry Engagement: Industry engagement is a key component of the BSc (Hons) Management with Marketing program. Students have the opportunity to participate in internships, work placements, and industry projects with leading marketing organizations. These experiences allow students to apply their classroom learning to real-world marketing challenges, gain practical experience, and build valuable connections within the industry. The program also invites guest speakers from the marketing industry to share their insights and experiences with students, further enhancing their understanding of the field.
Global Perspective: The BSc (Hons) Management with Marketing program takes a global perspective on marketing, recognizing the importance of understanding cultural differences and global market dynamics. Students learn about international marketing strategies, global branding, and the challenges of marketing products and services in different cultural contexts. They also have the opportunity to study abroad or participate in international study tours, allowing them to gain firsthand experience of marketing practices in different countries and regions.
Location
Main Campus
Score
IELTS 6.5
Tuition Fee
£ 19300
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 51.
- DET Requirement: A DET score of 115 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Royal Holloway, University of London offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence and provide financial assistance to eligible students.
Founder's Scholarship: This is the most prestigious scholarship at Royal Holloway, awarded to undergraduate students who demonstrate exceptional academic achievement and potential. It covers full tuition fees and provides a generous annual stipend.
Royal Holloway Excellence Scholarship: This scholarship is awarded to undergraduate students based on their academic achievement and potential. It offers a £2,500 tuition fee waiver for each year of study.
International Excellence Scholarship: This scholarship is specifically for international undergraduate students. It provides a tuition fee reduction of £4,000 per year for the duration of the program.
Sports Scholarships: These scholarships are available to students who excel in sports and have the potential to represent the university at a high level. They provide support in the form of financial assistance and access to training facilities.
It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary.
Graduates of the BSc (Hons) Management with Marketing program from Royal Holloway University of London possess a diverse skill set that prepares them for various exciting career opportunities in the dynamic field of marketing.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing campaigns, strategies, and initiatives for organizations across various industries. They may be responsible for market research, product development, branding, advertising, and digital marketing efforts.
Brand Manager: Graduates can work as brand managers, responsible for developing and managing the brand identity and reputation of products or services. They may conduct market analysis, develop brand strategies, and implement brand-building initiatives to increase brand awareness and customer loyalty.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing channels such as social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content marketing. They may optimize digital campaigns, analyze website performance, and drive online engagement and conversions.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to evaluate market trends, consumer preferences, and competitive landscapes. They may conduct surveys, interviews, and focus groups to gather insights and inform marketing strategies and decision-making.
Advertising Account Executive: Graduates can work as advertising account executives, liaising between clients and advertising agencies to develop and execute advertising campaigns. They may collaborate with creative teams, media planners, and clients to create impactful advertising materials and achieve campaign objectives.
Product Manager: Graduates can become product managers, overseeing the development, launch, and lifecycle management of products or services. They may conduct market research, identify market opportunities, and develop product strategies to meet customer needs and drive revenue growth.
Public Relations Specialist: Graduates can specialize in public relations (PR) roles, managing communication between organizations and the public, media, or stakeholders. They may create PR campaigns, manage media relations, and handle crisis communication to protect and enhance the organization's reputation.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic advice and guidance to organizations on marketing-related issues. They may offer expertise in market analysis, marketing strategy development, and implementation, helping clients achieve their marketing objectives and drive business growth.
Social Media Manager: Graduates can specialize in social media management roles, managing and optimizing social media channels to enhance brand visibility, engagement, and customer relationships. They may develop social media strategies, create content calendars, and monitor social media metrics to measure performance and effectiveness.
Sales and Business Development Manager: Graduates can pursue roles in sales and business development, focusing on identifying new business opportunities, building relationships with clients, and driving revenue growth. They may develop sales strategies, negotiate contracts, and lead sales teams to achieve sales targets and objectives.
