MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
Oxford - UK
INTAKE: September
The MSc Marketing and Brand Management program at Oxford Brookes University is designed to provide students with a comprehensive understanding of marketing strategies, brand management, and consumer behavior. This program combines theoretical knowledge with practical skills, equipping students with the necessary expertise to create and manage successful marketing campaigns and build strong brands.
Marketing Fundamentals: The program covers core marketing principles, including market research, consumer behavior, marketing communications, and digital marketing. Students develop a deep understanding of the marketing process and learn how to effectively target customers, position products, and develop marketing strategies.
Brand Management: Students gain insights into brand management techniques, including brand positioning, brand identity, brand equity, and brand communication. They learn how to create and sustain a strong brand image in a competitive market, utilizing effective branding strategies.
Integrated Marketing Communications: The program focuses on the importance of integrated marketing communications in building brand awareness and establishing a brand's identity. Students explore various communication channels, including traditional and digital media, and learn how to develop integrated marketing campaigns.
Digital Marketing: Students acquire knowledge of digital marketing tools and techniques, including social media marketing, search engine optimization (SEO), content marketing, and analytics. They understand how to leverage digital platforms to reach target audiences, enhance brand visibility, and measure campaign effectiveness.
Market Research and Analysis: The program emphasizes the significance of market research in informing marketing decisions. Students learn how to conduct market research, collect and analyze data, and extract meaningful insights to drive marketing strategies and identify market opportunities.
Work Placement: The program offers a work placement option, allowing students to gain hands-on experience in a real marketing environment. This placement provides valuable industry exposure, practical skills development, and networking opportunities, enhancing students' employability upon graduation.
Oxford - UK
IELTS 6.5
£ 16800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of the MSc Marketing and Brand Management program have diverse career opportunities in the dynamic field of marketing and brand management.
Brand Manager: Graduates can work as brand managers, responsible for developing and implementing brand strategies, managing brand positioning, and ensuring brand consistency across various channels. They work closely with cross-functional teams to drive brand growth and enhance brand value.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing activities, developing marketing plans, and coordinating marketing campaigns. They analyze market trends, identify target segments, and monitor campaign performance to achieve marketing objectives.
Digital Marketing Specialist: Graduates with expertise in digital marketing can work as digital marketing specialists, focusing on online marketing strategies, social media management, search engine optimization, and digital advertising. They utilize digital platforms to engage with customers, build brand awareness, and drive online conversions.
Market Research Analyst: Graduates can work as market research analysts, conducting research studies, analyzing market data, and providing insights to support marketing decisions. They evaluate consumer behavior, competitive landscapes, and market trends to guide strategic marketing initiatives.
Advertising Executive: Graduates can pursue careers in advertising, working as advertising executives or account managers. They collaborate with clients and creative teams to develop effective advertising campaigns, manage client relationships, and ensure campaign success.
Product Manager: Graduates can work as product managers, responsible for overseeing the development, launch, and marketing of products or services. They conduct market research, identify customer needs, and develop product strategies to meet market demands.