MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
Oxford - UK
INTAKE: Jan & Sept
The MSc International Luxury Marketing program at Oxford Brookes University offers students a comprehensive understanding of the luxury industry and equips them with the skills and knowledge needed to succeed in the dynamic field of luxury marketing. This program provides a unique blend of theoretical knowledge, practical skills, and industry experience, preparing students for rewarding careers in the luxury sector.
Luxury Marketing Concepts: Students explore the fundamental principles of luxury marketing, including brand management, consumer behavior, market research, and strategic marketing planning. They gain insights into the unique characteristics of the luxury market, such as exclusivity, craftsmanship, and storytelling.
Luxury Brand Management: The program delves into the strategies and techniques involved in managing luxury brands. Students analyze successful luxury brands and learn how to build brand equity, develop brand positioning, and create effective brand communication strategies.
Digital Marketing in the Luxury Industry: With the increasing importance of digital channels in luxury marketing, students learn how to leverage digital platforms and technologies to reach luxury consumers. They explore topics such as social media marketing, e-commerce, influencer marketing, and luxury online retailing.
Luxury Consumer Behavior: Students gain an understanding of the luxury consumer mindset and behavior. They study the motivations, attitudes, and purchasing patterns of luxury consumers and learn how to create personalized and immersive luxury experiences that cater to their desires and aspirations.
Luxury Retail and Distribution: The program covers the intricacies of luxury retail and distribution channels. Students learn about the unique challenges and opportunities in luxury retailing, including store design, customer service, omni-channel strategies, and luxury merchandising.
Oxford - UK
IELTS 6.5
£ 16800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of the MSc International Luxury Marketing program from Oxford Brookes University have excellent career prospects in the global luxury industry.
Luxury Brand Manager: Graduates can work as brand managers for luxury brands, responsible for developing and executing marketing strategies to enhance brand image, increase brand awareness, and drive sales. They ensure brand consistency and manage relationships with stakeholders and partners.
Luxury Marketing Manager: Graduates can pursue roles as marketing managers in luxury companies, overseeing marketing campaigns, managing budgets, and analyzing market trends. They work closely with creative teams, advertising agencies, and media outlets to create impactful luxury marketing initiatives.
Luxury Retail Manager: Graduates can enter the retail sector as luxury retail managers, responsible for managing luxury stores, optimizing the customer experience, and driving sales. They ensure that the brand values and standards are reflected in the physical retail environment.
Luxury Digital Marketing Specialist: Graduates can specialize in luxury digital marketing, focusing on online brand presence, social media strategies, content creation, and digital campaigns tailored to luxury consumers. They work to engage with affluent audiences and drive online conversions.
Luxury Market Research Analyst: Graduates can pursue careers as market research analysts, conducting in-depth market analysis, monitoring industry trends, and providing valuable insights to support strategic decision-making in the luxury sector. They help luxury brands understand consumer preferences and market dynamics.
Luxury Events and PR Manager: Graduates can work in luxury event management and public relations, organizing high-profile events, fashion shows, and product launches for luxury brands. They manage media relations, celebrity endorsements, and influencer partnerships to enhance brand visibility.