MSc International Luxury Marketing with Sandwich Placement

Oxford - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Luxury Marketing program at Oxford Brookes University offers students a comprehensive understanding of the luxury industry and equips them with the skills and knowledge needed to succeed in the dynamic field of luxury marketing. This program provides a unique blend of theoretical knowledge, practical skills, and industry experience, preparing students for rewarding careers in the luxury sector.

  1. Luxury Marketing Concepts: Students explore the fundamental principles of luxury marketing, including brand management, consumer behavior, market research, and strategic marketing planning. They gain insights into the unique characteristics of the luxury market, such as exclusivity, craftsmanship, and storytelling.

  2. Luxury Brand Management: The program delves into the strategies and techniques involved in managing luxury brands. Students analyze successful luxury brands and learn how to build brand equity, develop brand positioning, and create effective brand communication strategies.

  3. Digital Marketing in the Luxury Industry: With the increasing importance of digital channels in luxury marketing, students learn how to leverage digital platforms and technologies to reach luxury consumers. They explore topics such as social media marketing, e-commerce, influencer marketing, and luxury online retailing.

  4. Luxury Consumer Behavior: Students gain an understanding of the luxury consumer mindset and behavior. They study the motivations, attitudes, and purchasing patterns of luxury consumers and learn how to create personalized and immersive luxury experiences that cater to their desires and aspirations.

  5. Luxury Retail and Distribution: The program covers the intricacies of luxury retail and distribution channels. Students learn about the unique challenges and opportunities in luxury retailing, including store design, customer service, omni-channel strategies, and luxury merchandising.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc International Luxury Marketing program from Oxford Brookes University have excellent career prospects in the global luxury industry.

  1. Luxury Brand Manager: Graduates can work as brand managers for luxury brands, responsible for developing and executing marketing strategies to enhance brand image, increase brand awareness, and drive sales. They ensure brand consistency and manage relationships with stakeholders and partners.

  2. Luxury Marketing Manager: Graduates can pursue roles as marketing managers in luxury companies, overseeing marketing campaigns, managing budgets, and analyzing market trends. They work closely with creative teams, advertising agencies, and media outlets to create impactful luxury marketing initiatives.

  3. Luxury Retail Manager: Graduates can enter the retail sector as luxury retail managers, responsible for managing luxury stores, optimizing the customer experience, and driving sales. They ensure that the brand values and standards are reflected in the physical retail environment.

  4. Luxury Digital Marketing Specialist: Graduates can specialize in luxury digital marketing, focusing on online brand presence, social media strategies, content creation, and digital campaigns tailored to luxury consumers. They work to engage with affluent audiences and drive online conversions.

  5. Luxury Market Research Analyst: Graduates can pursue careers as market research analysts, conducting in-depth market analysis, monitoring industry trends, and providing valuable insights to support strategic decision-making in the luxury sector. They help luxury brands understand consumer preferences and market dynamics.

  6. Luxury Events and PR Manager: Graduates can work in luxury event management and public relations, organizing high-profile events, fashion shows, and product launches for luxury brands. They manage media relations, celebrity endorsements, and influencer partnerships to enhance brand visibility.


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