MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA Accounting & Marketing with Work Placement
Glasgow
INTAKE: September
Program Overview
The BA Accounting & Marketing with Work Placement program at the University of Strathclyde offers students a comprehensive education that integrates accounting principles with marketing strategies. This program aims to equip students with the knowledge and skills necessary to pursue careers in accounting, marketing, or related fields. Students study a wide range of topics including financial accounting, management accounting, marketing principles, consumer behavior, advertising, and digital marketing. The program combines theoretical learning with practical experience through workshops, case studies, and a work placement, preparing students for successful careers in accounting and marketing roles.
Curriculum: The curriculum of the BA Accounting & Marketing with Work Placement program is designed to provide students with a solid foundation in both accounting and marketing disciplines. Core modules cover topics such as financial reporting, budgeting, market research, brand management, and marketing communications. Students also study elective modules in specialized areas such as taxation, auditing, social media marketing, or international marketing. The program emphasizes critical thinking, analytical skills, and problem-solving abilities, preparing students to apply accounting and marketing concepts to real-world business challenges.
Research Focus: Research is an important component of the BA Accounting & Marketing with Work Placement program at the University of Strathclyde. Students have the opportunity to engage in research projects that explore contemporary issues and trends in accounting and marketing. Research-focused modules encourage students to develop research proposals, conduct literature reviews, collect and analyze data, and present their findings. Students may collaborate with faculty members on research initiatives, participate in industry-sponsored research projects, or pursue independent research projects on topics such as consumer behavior, market trends, or financial analysis.
Industry Engagement: The University of Strathclyde emphasizes industry engagement in the BA Accounting & Marketing with Work Placement program to ensure students gain practical experience and industry-relevant skills. The program includes a work placement module where students have the opportunity to spend a period of time working in accounting or marketing roles in industry. Industry partners provide students with mentorship, supervision, and hands-on experience, allowing them to apply their academic knowledge to real-world business situations. Industry placements also provide students with valuable networking opportunities and potential pathways to future employment.
Global Perspective: As a globally-focused institution, the University of Strathclyde integrates a global perspective into the BA Accounting & Marketing with Work Placement program. Students study accounting and marketing within a broader international context, exploring global business trends, cultural differences, and ethical considerations. The program offers opportunities for international study exchanges, collaborative research projects with global partners, and work placements abroad, allowing students to gain cross-cultural experiences and develop a global mindset. This global perspective prepares students to work effectively in diverse and multicultural environments, addressing global challenges and opportunities in accounting and marketing.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduates of the BA Accounting & Marketing with Work Placement program at the University of Strathclyde possess a unique skill set that opens up diverse career opportunities in accounting, marketing, and related fields.
Accountant: Graduates can pursue careers as accountants, working in public accounting firms, corporations, or government agencies. They may specialize in areas such as financial accounting, management accounting, taxation, or auditing, providing financial reporting, analysis, and advisory services to clients or employers.
Marketing Manager: Graduates may work as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They analyze market trends, identify target audiences, and oversee advertising, branding, and promotional campaigns to achieve sales and revenue goals.
Brand Manager: Graduates can become brand managers, responsible for managing and promoting the brand identity and image of a company or product. They develop brand strategies, conduct market research, and collaborate with creative teams to enhance brand awareness and customer loyalty.
Digital Marketing Specialist: Graduates may pursue careers as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They develop digital marketing campaigns, analyze campaign performance, and optimize strategies to reach target audiences effectively.
Financial Analyst: Graduates can work as financial analysts, analyzing financial data and market trends to provide insights and recommendations for investment decisions. They may work in investment firms, banks, or corporate finance departments, evaluating investment opportunities, conducting financial modeling, and preparing reports for stakeholders.
Market Research Analyst: Graduates may become market research analysts, collecting and analyzing data on consumer preferences, market trends, and competitor strategies. They conduct surveys, interviews, and focus groups to gather insights and provide recommendations to businesses for product development and marketing strategies.
Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They set sales targets, train and motivate sales staff, and develop relationships with key clients and partners to achieve sales objectives.
Management Consultant: Graduates may work as management consultants, providing strategic advice and solutions to businesses in areas such as marketing strategy, business development, and organizational management. They analyze business operations, identify areas for improvement, and develop recommendations for enhancing efficiency and competitiveness.
Public Relations Specialist: Graduates can become public relations specialists, managing communication and relationships between organizations and the public, media, or stakeholders. They develop communication strategies, write press releases, and coordinate publicity events to enhance brand reputation and manage crises effectively.
Entrepreneur: Graduates may choose to start their own businesses or pursue entrepreneurial ventures in accounting, marketing, or related industries. They leverage their skills and knowledge to identify market opportunities, develop business plans, and launch successful ventures that meet the needs of target customers.
