M.Eng. in Computer Science
The M.Eng. in Computer Science program at the University of Cincinnati focuses on provi...
M.S. in Marketing
West Campus, Cincinnati, Ohio
INTAKE: Jan & Aug
Program Overview
The M.S. in Marketing program at the University of Cincinnati is designed to provide students with a deep understanding of marketing principles, strategies, and tactics. The program equips students with the knowledge and skills necessary to succeed in the rapidly evolving marketing landscape. It emphasizes a combination of theoretical concepts and practical applications, enabling students to develop a strong foundation in marketing theory while gaining hands-on experience through real-world projects and internships. The program also emphasizes the importance of data-driven decision-making and the use of digital technologies in marketing.
Curriculum:
The curriculum of the M.S. in Marketing program at the University of Cincinnati covers a wide range of topics to provide students with a well-rounded education in marketing. Some of the key areas of study include:
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Marketing Strategy: Focuses on developing a strategic mindset and understanding the role of marketing in achieving organizational objectives. Students learn to analyze market opportunities, develop marketing plans, and make strategic marketing decisions.
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Consumer Behavior: Explores the psychological and sociological factors that influence consumer behavior. Students gain insights into consumer motivations, attitudes, and decision-making processes, which helps them develop effective marketing strategies and campaigns.
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Digital Marketing: Covers the use of digital technologies and platforms in marketing. Students learn about online advertising, social media marketing, search engine optimization, data analytics, and e-commerce strategies.
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Brand Management: Examines the concepts and techniques involved in building and managing strong brands. Students learn about brand positioning, brand equity, brand communication, and brand performance measurement.
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Market Research: Focuses on understanding and applying research methods to gather and analyze marketing data. Students learn to conduct market research studies, interpret data, and use research findings to make informed marketing decisions.
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Marketing Analytics: Explores the use of data analytics tools and techniques to analyze marketing data and extract valuable insights. Students learn to use data to drive marketing strategies, measure campaign effectiveness, and optimize marketing efforts.
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Elective Courses: The program offers a range of elective courses that allow students to specialize in specific areas of marketing such as digital marketing, marketing analytics, retail marketing, international marketing, or product innovation.
Location
West Campus, Cincinnati, Ohio
Score
IELTS 6.5
Tuition Fee
USD 31926
Application Fees : US$ 80
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Academic Qualifications:
- Applicants must have completed a bachelor's degree or its equivalent from a recognized institution.
- A minimum academic achievement of 65% or above in the previous qualifying degree is generally required.
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English Language Proficiency: The accepted English language proficiency tests at UC are:
- DET (Duolingo English Test): Minimum score of 110.
- PTE Academic: Minimum score of 60.
- TOEFL: Internet-based test (iBT) score of 80 or higher.
- IELTS: Overall band score of 6.5 or higher, with no individual band score below 6.
- It's important to note that the English language proficiency requirement may vary based on the program. Some programs may have higher minimum score requirements.
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STEM-Designated Programs: UC offers a range of STEM-designated programs that are eligible for additional benefits, such as Optional Practical Training (OPT) extensions for international students. STEM-designated programs are aligned with disciplines in science, technology, engineering, and mathematics.
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Credential Evaluation: International applicants are typically required to submit a credential evaluation from a recognized evaluation service, such as NACES (National Association of Credential Evaluation Services) or WES (World Education Services)
It is important for prospective international postgraduate students to review the specific admission requirements of their intended program at UC, as requirements may vary between programs.
The University of Cincinnati (UC) offers a range of scholarships to international students to support their academic journey. These scholarships recognize academic achievement, leadership potential, and contributions to the community.
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Global Scholarship: The Global Scholarship is a prestigious merit-based scholarship offered to incoming international undergraduate students. It provides partial tuition coverage for up to four years of study at UC. Selection is highly competitive, and students are evaluated based on their academic achievements, leadership qualities, and extracurricular involvement.
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UC Global Scholarship Plus: The UC Global Scholarship Plus is an enhanced scholarship program that combines the Global Scholarship with additional funding. This provides greater financial support to international undergraduate students, covering a larger portion of their tuition expenses.
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UC International Excellence Award: The UC International Excellence Award is a merit-based scholarship available to outstanding international undergraduate students. It recognizes academic excellence, leadership potential, and a commitment to making a positive impact. Recipients of this award receive financial support towards their tuition costs.
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Graduate Student Scholarships: UC offers various scholarships and assistantship opportunities to international graduate students. These scholarships may cover tuition expenses, provide stipends, or offer research or teaching assistant positions. Graduate students are encouraged to explore specific scholarships and assistantship opportunities within their respective departments or programs.
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Country-Specific Scholarships: UC may offer scholarships specifically tailored to students from certain countries or regions. These scholarships may be based on academic achievement, financial need, or specific criteria set by donors or sponsoring organizations. Prospective international students are advised to check with the university's financial aid office or international admissions office for country-specific scholarship opportunities.
It's important to note that scholarship availability, criteria, and application processes may vary from year to year.
Graduates of the M.S. in Marketing program from the University of Cincinnati have excellent career prospects in a variety of industries.
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Marketing Management: Graduates can pursue management roles in marketing departments, overseeing marketing campaigns, brand management, market research, and marketing strategy.
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Digital Marketing Specialist: With expertise in digital marketing, graduates can work in roles focused on social media marketing, content marketing, search engine optimization, digital advertising, or e-commerce.
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Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to help organizations make informed marketing decisions and identify market trends.
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Product Manager: Graduates can pursue careers as product managers, responsible for developing and managing the marketing strategies for specific products or product lines.
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Advertising and Public Relations: Graduates can work in advertising agencies or public relations firms, developing and executing marketing campaigns for clients.
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Brand Manager: Graduates can work as brand managers, responsible for building and maintaining strong brand identities and executing brand strategies.
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Marketing Analytics Specialist: With expertise in marketing analytics, graduates can work in roles focused on data analysis, market segmentation, customer profiling, and measuring marketing effectiveness.
