MSc International Marketing and Business Strategies

QMUL-Mile End London

 

INTAKE: September

Program Overview

The MSc International Marketing and Business Strategies is a postgraduate program offered by Queen Mary University of London. This program provides students with a deep understanding of marketing in a global context, as well as business strategies for a wide range of industries. The program covers topics such as market research, consumer behavior, branding, digital marketing, and global business practices.

The program is designed to give students a comprehensive understanding of the key theories and concepts in international marketing and business strategies. They will learn how to develop and implement effective marketing and business strategies that meet the needs of global markets. The program also includes case studies and practical exercises to help students apply their learning to real-world situations.

The program is delivered through a combination of lectures, seminars, workshops, and group projects. Students are encouraged to participate in discussions and debates to develop their critical thinking and analytical skills. They will also have access to a range of resources and facilities, including the Queen Mary library and dedicated study spaces.

The duration of the program is one year full-time or two years part-time. Students will be required to complete a dissertation or a business project in their final semester.The MSc International Marketing and Business Strategies program provides students with the skills and knowledge required to pursue a successful career in international marketing and business.

Pollster Education

Location

QMUL-Mile End London

Pollster Education

Score

IELTS: 6.5

Pollster Education

Tuition Fee

£ 28950

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
    • TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
    • PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Queen Mary University of London offers a range of scholarships and bursaries to its students. 

  1. Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
  2. Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
  3. Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
  4. Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.

The MSc in International Marketing and Business Strategies program at Queen Mary University of London prepares students for various roles in marketing and international business. Graduates from this program are equipped with skills in market research, data analysis, and strategic decision-making.

  1. Marketing Manager: Marketing managers are responsible for developing marketing strategies, identifying market opportunities, and overseeing marketing campaigns. They work closely with sales teams to ensure that marketing efforts are aligned with business objectives.
  2. International Business Development Manager: International business development managers are responsible for identifying and pursuing new business opportunities in international markets. They work closely with sales teams to develop new business strategies and partnerships.
  3. Brand Manager: Brand managers are responsible for developing and implementing brand strategies that promote brand awareness and loyalty. They work closely with advertising and creative teams to develop marketing campaigns and brand messaging.
  4. Product Manager: Product managers are responsible for overseeing the development and launch of new products. They work closely with product development teams to identify market opportunities and develop product strategies that meet customer needs.
  5. Digital Marketing Manager: Digital marketing managers are responsible for developing and implementing digital marketing strategies, including social media, email marketing, and online advertising. They work closely with creative and content teams to develop engaging content and campaigns.
  6. Market Research Analyst: Market research analysts are responsible for conducting research to identify market trends, consumer behavior, and competitive landscape. They provide insights to marketing and business teams to inform strategy development and decision-making.

Graduates of this program may also go on to pursue careers in consulting, entrepreneurship, or further academic studies.


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