BSc (Econ)(Hons) Economics, Finance and Management
Spanning three years, with options to extend to four or five years to include a year ab...
MSc International Marketing and Business Strategies
QMUL-Mile End London
INTAKE: September
Program Overview
The MSc in International Marketing and Business Strategies offers an in-depth exploration of marketing within a strategic framework, enabling students to grasp how marketing functions align with broader business and management objectives. The curriculum addresses contemporary challenges posed by the digital economy, networked marketing, and platformization, preparing graduates to navigate and influence the evolving international marketplace effectively.
Curriculum: The program comprises eight core modules and four optional modules, allowing students to tailor their learning experience to their interests and career goals. Core modules cover essential topics such as Relationship and Network Marketing, Research Methods for Marketing, and Strategic Marketing. Optional modules offer insights into areas like Services Management, Social and Political Marketing, and Entrepreneurship. A significant component of the program is the dissertation, enabling students to conduct independent research on a marketing topic of their choice.
Research Focus: The program emphasizes a research-led approach, encouraging students to engage critically with current marketing theories and practices. The Research Methods for Marketing module equips students with essential skills in qualitative and quantitative research methodologies, enabling them to conduct independent studies and contribute to the field's body of knowledge. The dissertation component further allows students to investigate a specific marketing issue in depth, fostering analytical and problem-solving skills.
Industry Engagement: Queen Mary University maintains strong connections with industry professionals, integrating practical insights into the academic experience. The program offers opportunities for students to undertake industry-based consultancy projects, applying theoretical knowledge to real-world scenarios. Guest lectures, workshops, and business simulations are incorporated to enhance practical understanding and prepare students for consultancy roles in the dynamic international marketplace.
Global Perspective: Reflecting the international composition of its student body, the program adopts a global outlook on marketing and business strategies. Course content delves into managing culturally diverse markets, understanding global consumer behavior, and formulating strategies that resonate across different cultural contexts. This global perspective ensures that graduates are well-prepared to operate in multinational environments and address the complexities of international marketing.
Location
QMUL-Mile End London
Score
IELTS: 6.5
Tuition Fee
£ 28950
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 92, with at least with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 21 in Writing.
- PTE Academic: A minimum overall score of 71 with 65 in Writing, and 59 in Reading, Listening and Speaking..
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Queen Mary University of London offers a range of scholarships and bursaries to its students.
Queen Mary Principal's Scholars Program: A scholarship program for undergraduate students who have an offer of admission from Queen Mary University of London and have achieved exceptional academic grades. The scholarship covers full tuition fees for three years of study, as well as a £2,000 annual stipend for living expenses.
Queen Mary International Excellence Scholarships: A scholarship program for international undergraduate and postgraduate students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full tuition fees for one year of study.
Queen Mary Law Scholarships: A scholarship program for undergraduate and postgraduate law students who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
Queen Mary Engineering and Materials Science Scholarships: A scholarship program for undergraduate and postgraduate students studying engineering or materials science who have an offer of admission from Queen Mary University of London and have demonstrated academic excellence. The scholarship covers full or partial tuition fees, depending on the level of academic achievement.
The MSc in International Marketing and Business Strategies program at Queen Mary University of London prepares students for various roles in marketing and international business. Graduates from this program are equipped with skills in market research, data analysis, and strategic decision-making.
Marketing Manager: Marketing managers are responsible for developing marketing strategies, identifying market opportunities, and overseeing marketing campaigns. They work closely with sales teams to ensure that marketing efforts are aligned with business objectives.
International Business Development Manager: International business development managers are responsible for identifying and pursuing new business opportunities in international markets. They work closely with sales teams to develop new business strategies and partnerships.
Brand Manager: Brand managers are responsible for developing and implementing brand strategies that promote brand awareness and loyalty. They work closely with advertising and creative teams to develop marketing campaigns and brand messaging.
Product Manager: Product managers are responsible for overseeing the development and launch of new products. They work closely with product development teams to identify market opportunities and develop product strategies that meet customer needs.
Digital Marketing Manager: Digital marketing managers are responsible for developing and implementing digital marketing strategies, including social media, email marketing, and online advertising. They work closely with creative and content teams to develop engaging content and campaigns.
Market Research Analyst: Market research analysts are responsible for conducting research to identify market trends, consumer behavior, and competitive landscape. They provide insights to marketing and business teams to inform strategy development and decision-making.
