MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Joint Hons) Marketing & Psychology
Glasgow
INTAKE: September
Program Overview
The University of Strathclyde, located in Glasgow, United Kingdom, offers a dynamic learning environment renowned for its innovative programs and research-led approach. One of its prominent offerings is the BA (Joint Hons) Marketing & Psychology program, designed to provide students with a unique blend of marketing principles and psychological insights.
Curriculum: The BA (Joint Hons) Marketing & Psychology curriculum at the University of Strathclyde is meticulously crafted to offer a comprehensive understanding of both disciplines. Students delve into core marketing concepts such as consumer behavior, market research, branding, and advertising strategies. Simultaneously, they explore various areas of psychology including cognitive processes, social psychology, and developmental psychology. The interdisciplinary nature of the program equips students with versatile skills crucial for today's competitive job market.
Research Focus: The University of Strathclyde places a strong emphasis on research, and this commitment is reflected in the BA (Joint Hons) Marketing & Psychology program. Students have the opportunity to engage in cutting-edge research projects, exploring the intersection of marketing and psychology under the guidance of experienced faculty members. This hands-on research experience not only enhances their academic knowledge but also equips them with valuable analytical and critical thinking skills.
Industry Engagement: The University of Strathclyde maintains close ties with industry partners, providing students with numerous opportunities for practical learning and industry engagement. Through internships, guest lectures, and industry projects, students gain real-world insights and build professional networks within the marketing and psychology sectors. These industry connections not only enrich their learning experience but also enhance their employability upon graduation.
Global Perspective: As a globally-oriented institution, the University of Strathclyde offers students a truly international experience. The BA (Joint Hons) Marketing & Psychology program incorporates global perspectives into its curriculum, enabling students to understand the cultural, social, and economic factors that influence consumer behavior and marketing strategies worldwide. Additionally, the university's diverse student body and international exchange programs further foster cross-cultural understanding and collaboration.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
The University of Strathclyde, situated in Glasgow, UK, is esteemed for its diverse academic programs and commitment to fostering career-ready graduates. The BA (Joint Hons) Marketing & Psychology program equips students with a unique skill set that opens doors to a wide array of rewarding career opportunities.
Marketing Specialist: Graduates of the BA (Joint Hons) Marketing & Psychology program are well-prepared to pursue roles as marketing specialists. With a deep understanding of consumer behavior, market research techniques, and branding strategies gained through their marketing coursework, they are equipped to develop and execute effective marketing campaigns for businesses across various industries.
Market Research Analyst: The program also prepares students for careers as market research analysts. Their knowledge of psychological principles enables them to analyze consumer trends, preferences, and purchasing behaviors, providing valuable insights to businesses seeking to understand their target markets better and make informed strategic decisions.
Advertising Executive: With a solid foundation in marketing and an understanding of the psychological factors that influence consumer decision-making, graduates can excel in roles as advertising executives. They can create compelling ad campaigns that resonate with target audiences, leveraging their knowledge of human behavior to craft messages and visuals that drive engagement and brand loyalty.
Consumer Insights Manager: Graduates may also find opportunities as consumer insights managers, where they utilize their expertise in both marketing and psychology to interpret market data, identify consumer needs and preferences, and develop strategies to enhance the customer experience. Their insights are invaluable for businesses seeking to stay competitive in dynamic market environments.
Digital Marketing Specialist: In today's digital age, proficiency in digital marketing is highly sought after. Graduates of the BA (Joint Hons) Marketing & Psychology program are equipped to excel in roles as digital marketing specialists, leveraging their understanding of consumer behavior to optimize online campaigns, analyze digital metrics, and drive traffic and conversions for businesses in the digital space.
