MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Hons) Hospitality and Tourism Management & Marketing
Glasgow
INTAKE: September
Program Overview
The BA (Hons) Hospitality and Tourism Management & Marketing program at the University of Strathclyde offers a comprehensive education that integrates hospitality and tourism management principles with marketing strategies. This interdisciplinary program equips students with the knowledge and skills necessary to thrive in the dynamic hospitality and tourism industry. Students gain insights into managing hospitality operations, understanding consumer behavior, and implementing effective marketing campaigns to attract and retain customers in the competitive tourism market.
Curriculum: The curriculum of the BA (Hons) Hospitality and Tourism Management & Marketing program is designed to provide students with a well-rounded education encompassing both hospitality and tourism management and marketing disciplines. Core modules typically cover topics such as hospitality operations management, tourism destination management, consumer behavior, marketing research, digital marketing, branding, and strategic marketing management. Students may have the opportunity to select elective modules tailored to their interests, such as event management, hospitality finance, tourism policy, or international marketing.
Research Focus: The BA (Hons) Hospitality and Tourism Management & Marketing program emphasizes research as a fundamental aspect of academic inquiry and professional development. Students are encouraged to explore current issues and trends in the hospitality and tourism industry through research projects, case studies, and industry collaborations. Faculty members engage in research across various areas, including sustainable tourism, destination marketing, hospitality innovation, and consumer preferences. Students have opportunities to participate in research initiatives, conferences, and publications, enhancing their critical thinking skills and analytical abilities.
Industry Engagement: The University of Strathclyde fosters strong industry engagement in its BA (Hons) Hospitality and Tourism Management & Marketing program to ensure students gain practical insights and hands-on experience relevant to their future careers. Through partnerships with hospitality companies, tourism organizations, and marketing agencies, students have opportunities for internships, work placements, and industry projects. Guest lectures, industry visits, and networking events provide students with exposure to real-world hospitality and tourism practices, enabling them to develop industry-relevant skills and build professional networks.
Global Perspective: The BA (Hons) Hospitality and Tourism Management & Marketing program takes a global perspective, recognizing the importance of understanding the international nature of the hospitality and tourism industry. Students explore global tourism trends, cross-cultural management practices, and international marketing strategies to prepare for careers in multinational hospitality corporations, tourism boards, or global marketing agencies. The university offers study abroad programs, international exchange opportunities, and collaborations with global partners, providing students with exposure to diverse cultural perspectives and international business practices.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduating with a BA (Hons) Hospitality and Tourism Management & Marketing degree from the University of Strathclyde opens up a wide range of career opportunities in the thriving hospitality, tourism, and marketing sectors.
Hotel Manager: Graduates can pursue roles as hotel managers, overseeing the day-to-day operations of hotels, resorts, or lodging establishments. They manage staff, coordinate guest services, optimize revenue streams, and ensure high standards of customer satisfaction.
Tourism Destination Manager: Graduates can work as tourism destination managers, responsible for promoting and managing tourist attractions, destinations, or regions. They develop tourism strategies, coordinate marketing campaigns, and collaborate with local stakeholders to enhance visitor experiences.
Marketing Manager (Hospitality/Tourism): Graduates can become marketing managers in the hospitality or tourism industry, leading marketing teams and implementing strategies to attract tourists, drive bookings, and increase revenue. They utilize digital marketing channels, social media platforms, and advertising campaigns to promote destinations, hotels, or travel services.
Event Coordinator/Manager: Graduates can specialize in event management roles, organizing and coordinating events such as conferences, festivals, weddings, or corporate events. They handle logistics, vendor coordination, budget management, and marketing efforts to ensure successful events.
Tour Operator or Travel Agent: Graduates can work as tour operators or travel agents, designing and selling travel packages, tours, or itineraries to individual or group travelers. They provide destination information, make travel arrangements, and assist clients in planning their trips.
Hospitality/Tourism Consultant: Graduates can become consultants, offering advisory services to hospitality businesses, tourism organizations, or destination management companies. They provide expertise in areas such as market research, strategic planning, customer experience enhancement, and destination development.
Digital Marketing Specialist (Hospitality/Tourism): Graduates can specialize in digital marketing roles within the hospitality or tourism sector, focusing on online marketing strategies, search engine optimization (SEO), content marketing, email marketing, and social media management to attract and engage travelers.
Revenue Manager: Graduates can work as revenue managers, optimizing pricing strategies, inventory management, and distribution channels to maximize revenue and profitability for hotels, resorts, or travel companies.
Destination Marketing Organization (DMO) Manager: Graduates can pursue leadership roles in destination marketing organizations, promoting tourism destinations, developing marketing campaigns, and collaborating with stakeholders to attract visitors and boost economic growth.
Entrepreneurship: Graduates with a BA (Hons) Hospitality and Tourism Management & Marketing degree may choose to start their own businesses, such as boutique hotels, travel agencies, tour companies, event planning firms, or marketing agencies specializing in the hospitality and tourism industry.
