MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Hons) Marketing & Business Law
Glasgow
INTAKE: September
Program Overview
The BA (Hons) Marketing & Business Law program at the University of Strathclyde offers a unique blend of marketing principles and legal knowledge, preparing students for careers at the intersection of marketing and business law. This interdisciplinary program equips students with a solid understanding of marketing strategies, consumer behavior, and branding, alongside essential legal concepts, contracts, regulatory frameworks, and business ethics. Through a combination of theoretical learning and practical experience, students develop the skills needed to navigate legal challenges in marketing activities and make informed business decisions.
Curriculum: The curriculum of the BA (Hons) Marketing & Business Law program is designed to provide students with a comprehensive understanding of both marketing and business law domains. Core modules typically include marketing principles, market research, consumer behavior, digital marketing, contract law, business regulations, commercial law, and intellectual property law. Students may have the opportunity to choose elective modules in areas such as international marketing, competition law, employment law, and corporate governance. The curriculum is regularly updated to reflect changes in legal regulations, business practices, and marketing trends.
Research Focus: The BA (Hons) Marketing & Business Law program emphasizes research as a vital component of academic inquiry and professional development. Students are encouraged to undertake independent research projects, analyze case studies, and engage with legal and marketing literature to deepen their understanding of complex issues. Faculty members conduct research across various areas of marketing and business law, providing students with opportunities to participate in research initiatives, seminars, and conferences. Research-focused learning enhances students' critical thinking skills, analytical abilities, and problem-solving capabilities.
Industry Engagement: The University of Strathclyde fosters strong industry engagement in its BA (Hons) Marketing & Business Law program to ensure students gain practical insights and hands-on experience relevant to their future careers. Through partnerships with law firms, marketing agencies, corporations, and regulatory bodies, students have opportunities for internships, work placements, and industry projects. Guest lectures, seminars, and networking events provide students with exposure to real-world marketing and legal practices, enabling them to develop professional skills, build industry connections, and enhance their employability.
Global Perspective: The BA (Hons) Marketing & Business Law program takes a global perspective, recognizing the importance of understanding legal and marketing issues in a globalized context. Students explore international business law frameworks, cross-border marketing strategies, and global market trends to prepare for careers in multinational corporations, international law firms, or global marketing agencies. The university offers study abroad programs, international exchange opportunities, and collaborations with global institutions to expose students to diverse cultural perspectives, legal systems, and business practices worldwide.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduating with a BA (Hons) Marketing & Business Law degree from the University of Strathclyde opens up diverse career opportunities at the intersection of marketing and legal domains.
Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing strategies and campaigns while ensuring compliance with relevant business laws and regulations. They analyze market trends, develop promotional activities, and manage marketing budgets.
Legal Consultant: Graduates can work as legal consultants, providing advice to businesses on legal issues related to marketing practices, advertising regulations, and consumer protection laws. They help organizations navigate legal complexities and mitigate risks.
Compliance Officer: Graduates can become compliance officers, ensuring that marketing activities adhere to industry standards, legal requirements, and ethical guidelines. They develop compliance policies, conduct audits, and train staff on legal and regulatory compliance.
Brand Protection Specialist: Graduates can specialize in brand protection roles, safeguarding company trademarks, copyrights, and intellectual property rights. They monitor and enforce brand rights, investigate trademark infringements, and pursue legal actions against unauthorized use.
Contract Manager: Graduates can work as contract managers, negotiating and drafting contracts for marketing initiatives, partnerships, and sponsorship agreements. They ensure contracts comply with legal requirements and protect the interests of the organization.
Regulatory Affairs Manager: Graduates can pursue careers in regulatory affairs, ensuring that marketing campaigns and product promotions comply with industry regulations, advertising standards, and consumer protection laws. They liaise with regulatory authorities and monitor regulatory changes.
Corporate Counsel: Graduates can work as corporate counsel, advising businesses on a wide range of legal matters, including contract negotiation, risk management, corporate governance, and compliance issues related to marketing activities.
Policy Analyst: Graduates can become policy analysts, analyzing legislative developments, regulatory changes, and industry trends that impact marketing practices. They provide insights and recommendations to organizations on policy advocacy and government relations strategies.
Legal Researcher: Graduates can work as legal researchers, conducting research on legal precedents, case law, and regulatory frameworks relevant to marketing and business law. They provide support to legal teams in preparing arguments, drafting legal documents, and analyzing legal issues.
Entrepreneurship: Graduates with a BA (Hons) Marketing & Business Law degree may choose to start their own businesses or consultancy firms, offering legal and marketing services to small businesses, startups, or corporations.
