MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Hons) Marketing
Glasgow
INTAKE: September
Program Overview
The BA (Hons) Marketing program at the University of Strathclyde equips students with the knowledge and skills needed to thrive in the dynamic world of marketing. It provides a comprehensive understanding of marketing principles, strategies, and techniques essential for success in various industries. The program emphasizes practical learning experiences, industry connections, and global perspectives to prepare students for careers in marketing, advertising, brand management, market research, digital marketing, and related fields.
Curriculum: The BA (Hons) Marketing curriculum is designed to cover a broad range of marketing topics while allowing students to specialize in areas of interest. Core modules typically include marketing principles, consumer behavior, market research, marketing communications, digital marketing, branding, and strategic marketing management. Students may have the opportunity to choose elective modules in areas such as social media marketing, international marketing, retail marketing, and services marketing. The curriculum is regularly updated to reflect the latest trends, technologies, and developments in the field of marketing.
Research Focus: The BA (Hons) Marketing program at the University of Strathclyde emphasizes research as a fundamental aspect of marketing education. Students are encouraged to develop critical thinking skills, analytical abilities, and research methodologies through coursework, projects, and dissertations. Faculty members are actively engaged in marketing research across various domains, providing students with opportunities to participate in research projects, conferences, and publications. Research-focused learning enhances students' understanding of marketing theories, trends, and practices, preparing them to address real-world marketing challenges.
Industry Engagement: The University of Strathclyde fosters strong industry engagement in its BA (Hons) Marketing program to ensure students gain practical insights and hands-on experience in the field of marketing. Through partnerships with leading companies, marketing agencies, and industry associations, students have opportunities for internships, work placements, and live projects. Guest lectures, industry seminars, and networking events provide students with exposure to current industry practices, emerging trends, and career opportunities in marketing. Industry engagement activities enhance students' employability and foster connections with potential employers.
Global Perspective: The BA (Hons) Marketing program takes a global perspective, recognizing the increasingly interconnected nature of markets and marketing activities worldwide. Students explore international marketing strategies, cross-cultural consumer behavior, and global market trends to understand the complexities of conducting business in diverse cultural and economic contexts. The university offers study abroad opportunities, international exchange programs, and collaborations with global institutions to expose students to different marketing practices and perspectives from around the world. A global perspective enriches students' learning experiences and prepares them for careers in the global marketplace.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduating with a BA (Hons) Marketing degree from the University of Strathclyde opens up a wide array of career opportunities in various sectors.
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee advertising campaigns, market research, branding initiatives, and customer engagement efforts.
Brand Manager: Graduates can work as brand managers, focusing on building and managing the reputation and identity of a brand. They develop brand strategies, oversee product launches, manage brand messaging, and ensure brand consistency across all marketing channels.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online channels such as social media, search engine optimization (SEO), content marketing, email marketing, and digital advertising. They analyze digital metrics, optimize digital campaigns, and leverage digital technologies to reach target audiences.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They conduct surveys, interviews, and focus groups to gather insights that inform marketing strategies and decision-making.
Advertising Executive: Graduates can pursue careers in advertising agencies, working as account executives, creative directors, or media planners. They collaborate with clients to develop advertising campaigns, create engaging content, and select media channels to reach target audiences effectively.
Public Relations (PR) Specialist: Graduates can work in PR agencies or corporate communications departments, managing public relations campaigns, handling media relations, and enhancing the reputation of organizations. They write press releases, organize events, and manage crisis communications.
Sales Manager: Graduates can transition into sales management roles, overseeing sales teams and developing sales strategies to achieve revenue targets. They identify sales opportunities, negotiate contracts, and build relationships with clients and stakeholders.
Market Development Manager: Graduates can work in market development roles, identifying new market opportunities, analyzing market entry strategies, and developing plans to expand into new geographic regions or market segments.
Product Manager: Graduates can pursue roles as product managers, responsible for managing the development, launch, and lifecycle of products or services. They conduct market research, define product features, set pricing strategies, and coordinate cross-functional teams to ensure product success.
Entrepreneurship: Graduates with a BA (Hons) Marketing degree may choose to start their own businesses or work as consultants, providing marketing expertise to startups or small businesses.
