MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Joint Hons) Human Resource Management & Marketing
Glasgow
INTAKE: September
Program Overview
The BA (Joint Hons) Human Resource Management & Marketing program at the University of Strathclyde offers students a comprehensive understanding of both human resource management (HRM) and marketing principles. This interdisciplinary program equips students with the knowledge and skills necessary to effectively manage human capital while also understanding consumer behavior, market dynamics, and marketing strategies. Graduates are prepared for diverse career opportunities in HRM, marketing, or roles that bridge both disciplines.
Curriculum: The curriculum of the BA (Joint Hons) Human Resource Management & Marketing program is designed to provide students with a well-rounded education in both HRM and marketing. Students study core concepts in HRM such as recruitment, training, performance management, and employment law, as well as marketing principles including consumer behavior, branding, market research, and digital marketing. The curriculum may include practical projects, case studies, and internships to enhance students' understanding of real-world HRM and marketing practices.
Research Focus: The BA (Joint Hons) Human Resource Management & Marketing program emphasizes research as a key component of understanding and advancing both fields. Students have the opportunity to engage in research projects that explore topics such as consumer behavior in the workplace, employer branding, marketing strategies for talent acquisition, or the role of HRM in shaping marketing campaigns. Faculty members are actively involved in research across both disciplines, providing students with mentorship and support to pursue their research interests.
Industry Engagement: The University of Strathclyde emphasizes industry engagement in the BA (Joint Hons) Human Resource Management & Marketing program to ensure students are prepared for the demands of both HRM and marketing professions. Through partnerships with industry organizations, guest lectures, networking events, and industry placements, students gain insights into real-world HRM and marketing practices and build valuable connections with employers. The university also offers opportunities for students to obtain professional certifications in HRM and marketing.
Global Perspective: The BA (Joint Hons) Human Resource Management & Marketing program at the University of Strathclyde takes a global perspective, recognizing the importance of understanding HRM and marketing in diverse cultural contexts. Students explore international HRM practices, global marketing trends, and cultural influences on consumer behavior. Study abroad programs, international exchange opportunities, and multicultural learning environments enhance students' global awareness and understanding of HRM and marketing issues.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduating with a BA (Joint Hons) in Human Resource Management & Marketing from the University of Strathclyde opens up diverse career opportunities at the intersection of HRM and marketing.
HR Marketing Specialist: Graduates can work as HR marketing specialists, bridging the gap between HRM and marketing functions within organizations. They develop employer branding strategies, design recruitment marketing campaigns, and leverage marketing channels to attract top talent.
Talent Acquisition Manager: Graduates can pursue careers as talent acquisition managers, overseeing recruitment efforts and implementing marketing strategies to attract and retain skilled employees. They utilize marketing techniques to enhance employer brand awareness and attract candidates through various channels.
Brand Manager: Graduates can work as brand managers, responsible for developing and implementing marketing strategies to promote company brands. They collaborate with HR teams to ensure brand consistency in internal communications and employer branding initiatives.
Digital Marketing Specialist: Graduates can specialize in digital marketing, leveraging digital channels such as social media, email marketing, and search engine optimization (SEO) to promote products, services, and employer brand. They may also integrate HR initiatives into digital marketing campaigns.
Employee Engagement Coordinator: Graduates can work as employee engagement coordinators, developing and implementing strategies to enhance employee morale, motivation, and satisfaction. They use marketing principles to create engaging internal communications, events, and recognition programs.
Recruitment Marketing Analyst: Graduates can pursue careers as recruitment marketing analysts, analyzing data and metrics to measure the effectiveness of recruitment marketing campaigns. They identify trends, optimize marketing strategies, and make data-driven decisions to improve talent acquisition efforts.
HR Communications Specialist: Graduates can specialize in HR communications, developing and delivering internal communications strategies to engage employees and align them with organizational goals. They utilize marketing tactics to create compelling messaging and content for HR initiatives.
Product Marketing Manager: Graduates can work as product marketing managers, responsible for marketing products or services to external customers. They collaborate with HR teams to ensure alignment between product messaging and employer branding efforts.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research to understand consumer behavior, market trends, and competitive landscapes. They apply insights from market research to inform HR strategies and enhance employer branding efforts.
Marketing and HR Consultant: Graduates can work as consultants, providing expertise to organizations on both HRM and marketing issues. They offer strategic advice, develop integrated HR and marketing plans, and help organizations align their HR and marketing efforts to achieve business objectives.
