MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Joint Hons) Finance & Marketing
Glasgow
INTAKE: September
Program Overview
The University of Strathclyde, situated in Glasgow, UK, offers a dynamic undergraduate program known as BA (Joint Hons) Finance & Marketing. This interdisciplinary program combines the study of finance with marketing principles, providing students with a comprehensive understanding of both financial strategies and marketing concepts. Graduates emerge equipped with a diverse skill set, prepared for versatile careers that require expertise in both finance and marketing domains.
Curriculum: The BA (Joint Hons) Finance & Marketing curriculum at the University of Strathclyde is meticulously designed to cover a broad range of topics relevant to both finance and marketing. Students study modules such as financial management, investment analysis, consumer behavior, marketing strategy, and digital marketing. The curriculum integrates theoretical knowledge with practical applications, allowing students to develop analytical, communication, and strategic skills essential for navigating dynamic business environments.
Research Focus: Research excellence is a fundamental aspect of the University of Strathclyde's academic ethos, and the BA (Joint Hons) Finance & Marketing program reflects this commitment to scholarly inquiry. Students have the opportunity to engage in research projects that explore intersections between finance and marketing, such as financial implications of marketing campaigns, consumer financial decision-making, or marketing strategies for financial services. Faculty members are actively involved in research, providing students with insights into contemporary issues and fostering critical thinking and analytical skills.
Industry Engagement: The BA (Joint Hons) Finance & Marketing program emphasizes industry engagement and practical experience. Through internships, placements, and industry projects with finance and marketing departments of organizations, students gain firsthand exposure to the complexities of financial management and marketing operations in real-world business environments. Guest lectures, seminars, and networking events with professionals from the finance and marketing sectors provide valuable insights into industry trends, challenges, and best practices.
Global Perspective: The University of Strathclyde promotes a global perspective, and the BA (Joint Hons) Finance & Marketing program embodies this by examining finance and marketing from an international standpoint. Students explore topics such as global financial markets, cross-cultural consumer behavior, and international marketing strategies, gaining insights into the challenges and opportunities of operating in diverse cultural and economic contexts. Moreover, the university offers opportunities for international exchange programs and study abroad experiences, enabling students to broaden their horizons and develop a deeper understanding of global business dynamics.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduates of the BA (Joint Hons) Finance & Marketing program at the University of Strathclyde possess a unique blend of financial expertise and marketing skills, making them well-equipped for diverse career opportunities that bridge the worlds of finance and marketing.
Marketing Manager: Graduates can pursue careers as marketing managers for companies, overseeing marketing strategies, campaigns, and promotional activities. They analyze market trends, identify target audiences, and develop marketing plans to promote products or services and achieve business objectives.
Financial Analyst: Graduates can work as financial analysts for financial institutions or corporate finance departments, analyzing financial data, evaluating investment opportunities, and providing recommendations on financial strategies and decisions. They may specialize in financial planning and analysis or investment analysis roles.
Brand Manager: Graduates can specialize in brand management roles, developing and managing brand strategies for companies to enhance brand awareness, perception, and loyalty. They conduct market research, develop brand positioning, and oversee branding initiatives across various channels.
Marketing Consultant: Graduates can work as marketing consultants, providing advisory services to companies on various marketing issues such as market research, strategic planning, and digital marketing. They offer insights and recommendations to help clients optimize their marketing efforts and achieve their business goals.
Product Manager: Graduates can pursue careers as product managers, responsible for the development, launch, and management of products or services. They conduct market analysis, define product features, and collaborate with cross-functional teams to bring products to market and drive product growth.
Digital Marketing Specialist: Graduates can specialize in digital marketing roles, focusing on online marketing channels such as social media, search engine optimization (SEO), and email marketing. They develop digital marketing campaigns, analyze performance metrics, and optimize digital marketing strategies to reach target audiences effectively.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to evaluate market trends, consumer behavior, and competitive landscapes. They conduct surveys, focus groups, and data analysis to provide insights and recommendations for marketing strategies and product development.
Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They establish sales targets, train sales representatives, and cultivate relationships with clients to meet sales objectives and maximize profitability.
Advertising Executive: Graduates can work in advertising agencies, managing advertising campaigns and creative projects for clients. They collaborate with clients and creative teams to develop advertising concepts, execute campaigns across various media channels, and measure campaign effectiveness.
Entrepreneur/Startup Founder: Graduates with an entrepreneurial mindset can start their own businesses or startups, leveraging their expertise in finance and marketing to launch innovative products or services, build brands, and create value in competitive markets.
