MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Joint Hons) Economics & Marketing (with Work Placement)
Glasgow
INTAKE: September
Program Overview
The BA (Joint Hons) in Economics & Marketing (with Work Placement) at the University of Strathclyde offers students a unique blend of economic theory and marketing principles. This interdisciplinary program equips students with analytical skills, strategic thinking, and practical knowledge required for careers in both economics and marketing domains. Through a combination of theoretical learning, practical experience gained through work placements, and opportunities for professional development, students graduate prepared for diverse roles in marketing, market research, business analytics, and related fields.
Curriculum: The curriculum of the BA (Joint Hons) in Economics & Marketing program at the University of Strathclyde covers a wide range of subjects relevant to economics and marketing. Core modules introduce students to microeconomics, macroeconomics, marketing principles, consumer behavior, and market research methods. Specialized modules delve into topics such as econometrics, marketing strategy, digital marketing, and brand management. The program also includes opportunities for students to undertake work placements, enabling them to apply theoretical concepts in real-world marketing environments and gain valuable practical experience.
Research Focus: Research is a crucial component of the BA (Joint Hons) in Economics & Marketing program at the University of Strathclyde. Faculty members engage in research projects exploring various aspects of economics, marketing, and their intersections. Students have the opportunity to participate in research activities, develop research skills, and contribute to advancements in knowledge in both fields. Research-focused modules and seminars provide students with insights into contemporary issues and debates in economics and marketing.
Industry Engagement: The University of Strathclyde emphasizes industry engagement to ensure that the BA (Joint Hons) in Economics & Marketing program remains relevant and responsive to the needs of employers. Through partnerships with marketing agencies, corporations, and industry associations, students have access to guest lectures, industry projects, and networking events. Work placements allow students to gain practical experience in marketing roles, develop professional skills, and build connections within the industry.
Global Perspective: The BA (Joint Hons) in Economics & Marketing program at the University of Strathclyde incorporates a global perspective into its curriculum. Students explore international markets, global marketing trends, and the impact of globalization on consumer behavior and marketing strategies. The program may offer opportunities for international study exchanges or overseas work placements, providing students with exposure to different cultural contexts and marketing practices worldwide. This global perspective prepares students to work in diverse marketing environments and engage with global markets effectively.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduating with a BA (Joint Hons) in Economics & Marketing (with Work Placement) from the University of Strathclyde opens up numerous career opportunities in various sectors.
Marketing Manager/Director: With their understanding of economics and marketing principles, graduates can pursue careers as marketing managers or directors. They oversee marketing strategies, campaign development, and market research activities to promote products or services effectively. They analyze market trends, consumer behavior, and competitor strategies to develop targeted marketing plans.
Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to assess market conditions, consumer preferences, and competitor performance. They conduct surveys, interviews, and focus groups to gather insights that inform marketing strategies, product development, and pricing decisions.
Digital Marketing Specialist: In the digital age, graduates can specialize in digital marketing roles, leveraging online platforms, social media, and digital advertising channels to reach target audiences effectively. They develop digital marketing campaigns, optimize website content for search engines, and analyze digital marketing metrics to measure campaign performance.
Brand Manager: Graduates with a keen understanding of consumer behavior and brand management principles can pursue careers as brand managers. They develop brand strategies, manage brand identities, and oversee brand campaigns to enhance brand equity and customer loyalty.
Advertising Executive/Creative Director: Graduates can work in advertising agencies as account executives, creative directors, or copywriters, developing advertising campaigns and creative content to promote products or services. They collaborate with clients, graphic designers, and media planners to create compelling advertisements that resonate with target audiences.
Sales Manager: Graduates can pursue careers as sales managers, leading sales teams and developing sales strategies to drive revenue growth. They establish sales targets, train sales representatives, and negotiate contracts with clients to achieve sales objectives.
Product Manager: Graduates can work as product managers, overseeing the development, launch, and management of new products or services. They conduct market research, identify customer needs, and collaborate with cross-functional teams to bring innovative products to market successfully.
Business Development Manager: Graduates can work in business development roles, identifying new business opportunities, forging partnerships, and expanding market reach. They analyze market trends, assess competitive landscapes, and develop strategic plans to grow business revenue and market share.
Market Analyst/Forecaster: With their knowledge of economics and marketing, graduates can work as market analysts or forecasters, predicting market trends, demand patterns, and consumer behavior. They use statistical models, economic indicators, and marketing data to provide insights that inform business decisions and strategic planning.
Entrepreneur/Startup Founder: Many graduates choose to start their own businesses or entrepreneurial ventures, leveraging their knowledge of economics and marketing to identify market opportunities and launch innovative products or services. They develop business plans, secure funding, and implement marketing strategies to build successful startups.
