MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Hons) Business Analysis & Technology & Marketing (with Work Placement)
Glasgow
INTAKE: September
Program Overview
The University of Strathclyde in the UK offers a BA (Hons) in Business Analysis & Technology & Marketing (with Work Placement), a program designed to provide students with a comprehensive understanding of business analysis, technology, and marketing principles. This interdisciplinary program integrates key concepts from business, technology, and marketing to prepare students for careers at the intersection of these fields.
Curriculum: The curriculum of the BA (Hons) in Business Analysis & Technology & Marketing (with Work Placement) at the University of Strathclyde covers a wide range of subjects. Students study core business concepts such as finance, operations, and strategic management, alongside modules focusing on technology applications, data analytics, and marketing strategies. The program emphasizes practical learning through case studies, group projects, and industry collaborations, enabling students to develop analytical skills and strategic marketing abilities essential for addressing complex business challenges. The inclusion of a work placement component provides students with hands-on experience in applying business analysis, technology, and marketing principles in real-world settings, enhancing their employability and industry readiness.
Research Focus: Research is a significant aspect of the BA (Hons) in Business Analysis & Technology & Marketing program at the University of Strathclyde. Faculty members engage in research projects exploring various aspects of business analysis, technological innovation, and marketing trends. Students have the opportunity to participate in research activities, gaining insights into emerging trends and issues in the field. Through research-focused modules and seminars, students contribute to advancements in business analysis, technology, and marketing knowledge, preparing them for future roles that require innovative solutions and strategic marketing insights.
Industry Engagement: The University of Strathclyde fosters strong connections with industry partners to ensure that the BA (Hons) in Business Analysis & Technology & Marketing program remains relevant and responsive to industry needs. Through partnerships with businesses, technology firms, and marketing agencies, students have access to guest lectures, industry projects, and networking events. The work placement component of the program provides students with practical experience in business analysis, technology consulting, marketing research, or related roles, allowing them to gain valuable industry insights and build professional networks.
Global Perspective: In today's globalized marketplace, understanding global business trends and cultural nuances is essential for success. The BA (Hons) in Business Analysis & Technology & Marketing program at the University of Strathclyde incorporates a global perspective into its curriculum. Students explore international marketing strategies, global consumer behavior, and cross-cultural considerations in business analysis and technology implementation. They have the opportunity to participate in international study tours, exchange programs, or overseas work placements, gaining exposure to diverse perspectives and best practices in business analysis, technology, and marketing on a global scale.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
Graduating with a BA (Hons) in Business Analysis & Technology & Marketing (with Work Placement) from the University of Strathclyde opens up numerous career pathways at the intersection of business analysis, technology, and marketing.
Digital Marketing Specialist: Digital marketing specialists develop and execute online marketing strategies to promote products or services. Graduates can pursue careers as digital marketing specialists, leveraging their understanding of business analysis and technology to optimize digital campaigns, analyze performance metrics, and drive customer engagement across various digital platforms.
Marketing Analyst: Marketing analysts collect and analyze data to evaluate the effectiveness of marketing campaigns and strategies. Graduates can work as marketing analysts, using technology tools and data analytics techniques to measure marketing ROI, identify market trends, and make data-driven recommendations for improving marketing efforts.
Product Manager: Product managers oversee the development and marketing of products or services, from conception to launch. Graduates can pursue careers as product managers, leveraging their business analysis skills to identify market opportunities, conduct market research, and collaborate with cross-functional teams to develop and launch successful products that meet customer needs and drive revenue growth.
Brand Manager: Brand managers are responsible for developing and implementing brand strategies to enhance brand awareness and loyalty. Graduates can work as brand managers, using their marketing expertise to define brand positioning, create marketing campaigns, and manage brand assets across various channels, while also leveraging technology to track brand performance and consumer sentiment.
Market Research Analyst: Market research analysts gather and analyze data on consumer preferences, market trends, and competitive landscapes to inform business decisions. Graduates can pursue careers as market research analysts, conducting market research studies, analyzing data using statistical techniques, and providing insights to businesses on market opportunities and consumer behavior.
Marketing Technology Consultant: Marketing technology consultants provide advisory services to businesses on the selection, implementation, and optimization of marketing technology solutions. Graduates can work as marketing technology consultants, assisting organizations in leveraging technology platforms, such as CRM systems, marketing automation tools, and analytics software, to enhance marketing effectiveness and drive business growth.
Social Media Manager: Social media managers develop and execute social media strategies to engage audiences and build brand awareness. Graduates can pursue careers as social media managers, creating content calendars, monitoring social media channels, and analyzing engagement metrics to optimize social media performance and drive brand visibility and engagement.
E-commerce Specialist: E-commerce specialists focus on managing online sales channels and optimizing the online shopping experience for customers. Graduates can work as e-commerce specialists, leveraging their understanding of business analysis and technology to drive online sales, optimize website usability, and implement digital marketing strategies to attract and retain customers in the online marketplace.
