MSc Business & Management (MBM)
The MSc Business & Management program at the University of Strathclyde is designed ...
BA (Hons) Business Enterprise & Marketing
Glasgow
INTAKE: September
Program Overview
The University of Strathclyde, located in Glasgow, UK, offers a BA (Hons) in Business Enterprise & Marketing. This program is designed to equip students with the essential skills and knowledge required to thrive in the dynamic world of business and marketing. With a strong emphasis on practical learning and real-world applications, students are prepared to become versatile professionals capable of navigating various challenges in the industry.
Curriculum: The curriculum of the BA (Hons) in Business Enterprise & Marketing at the University of Strathclyde is comprehensive and interdisciplinary. It covers core subjects such as marketing principles, consumer behavior, strategic management, entrepreneurship, and business innovation. Additionally, students have the opportunity to choose from a range of elective modules, allowing them to tailor their studies to suit their interests and career goals. The curriculum is regularly updated to reflect the latest trends and developments in the business and marketing sectors, ensuring that students receive relevant and up-to-date knowledge.
Research Focus: The University of Strathclyde is renowned for its research excellence, and this ethos permeates into the BA (Hons) in Business Enterprise & Marketing program. Students have access to cutting-edge research conducted by faculty members who are experts in their respective fields. They are encouraged to engage in research activities themselves, fostering critical thinking, problem-solving skills, and a deeper understanding of business and marketing concepts. From conducting market research to analyzing industry trends, students have the opportunity to contribute to meaningful research projects that have real-world implications.
Industry Engagement: One of the key highlights of the BA (Hons) in Business Enterprise & Marketing program at the University of Strathclyde is its strong focus on industry engagement. Through partnerships with leading businesses and organizations, students gain valuable insights into the workings of the industry. They have the chance to participate in internships, work placements, and live projects, allowing them to apply their theoretical knowledge in a practical setting. Additionally, guest lectures and networking events provide students with opportunities to interact with industry professionals and build valuable connections for their future careers.
Global Perspective: In today's interconnected world, having a global perspective is essential for success in business and marketing. The University of Strathclyde recognizes this importance and offers students numerous opportunities to gain international exposure. Whether through study abroad programs, international exchange initiatives, or multicultural learning environments, students are encouraged to broaden their horizons and develop a global mindset. This exposure not only enriches their educational experience but also prepares them to thrive in diverse and multicultural workplaces upon graduation.
Location
Glasgow
Score
IELTS 6.5
Tuition Fee
£ 17400
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70 to 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 19 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 62 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Strathclyde offers a range of scholarships and financial aid options to support students in their academic journey. These scholarships are designed to recognize excellence, provide access to education, and support students in pursuing their goals.
Excellence Scholarship: The Excellence Scholarship is awarded to high-achieving students entering undergraduate programs at the University of Strathclyde. It provides a financial contribution towards tuition fees and is available for both Scottish and international students.
Faculty-specific Scholarships: Many faculties within the University of Strathclyde offer scholarships tailored to specific areas of study. These scholarships aim to attract exceptional students and provide them with financial support throughout their academic program.
International Undergraduate Scholarship: This scholarship is available to international undergraduate students who have demonstrated academic excellence. It offers a financial award towards tuition fees and is renewable for subsequent years based on satisfactory academic progress.
The University of Strathclyde, situated in Glasgow, UK, offers a BA (Hons) in Business Enterprise & Marketing, providing students with a solid foundation for diverse career opportunities in the business and marketing sectors.
Marketing Manager: Graduates of the BA (Hons) in Business Enterprise & Marketing program are well-equipped to pursue roles as marketing managers. With a deep understanding of consumer behavior, market trends, and strategic marketing techniques, they can develop and execute effective marketing campaigns to promote products or services, enhance brand visibility, and drive business growth.
Business Development Executive: Business development executives play a crucial role in identifying new business opportunities and building relationships with clients or partners. With their knowledge of entrepreneurial principles and marketing strategies, graduates from the University of Strathclyde can excel in this role by leveraging their creativity, strategic thinking, and communication skills to drive business expansion and revenue generation.
Market Research Analyst: Market research analysts are responsible for gathering and analyzing data to understand market dynamics, consumer preferences, and competitor strategies. Graduates of the BA (Hons) in Business Enterprise & Marketing program possess strong analytical skills and research capabilities, making them well-suited for roles in market research. They can help businesses make informed decisions by providing valuable insights and recommendations based on market intelligence.
Brand Manager: Brand managers are tasked with developing and maintaining the reputation and identity of a brand. With their expertise in marketing principles and brand management strategies, graduates can excel in this role by crafting compelling brand narratives, implementing brand-building initiatives, and ensuring brand consistency across all touchpoints. Their strategic approach and creative vision can help companies establish strong brand equity and achieve competitive advantage in the market.
Entrepreneur: The BA (Hons) in Business Enterprise & Marketing program at the University of Strathclyde nurtures entrepreneurial spirit and equips students with the skills and knowledge needed to start and manage their own businesses. Graduates with an entrepreneurial mindset can venture into various industries, launch innovative products or services, and create value in the market. They can leverage their marketing expertise to develop effective business strategies, attract customers, and drive business success.
Digital Marketing Specialist: In today's digital age, businesses rely heavily on digital marketing channels to reach their target audience and drive engagement. Graduates of the program are well-positioned to pursue roles as digital marketing specialists, leveraging their understanding of online marketing techniques, social media platforms, and data analytics tools to develop and implement digital marketing strategies that effectively engage customers, drive conversions, and optimize return on investment.
