MSc Accounting and Financial Management
The University of Bristol's MSc in Accounting and Finance is designed to equip stud...
BSc Marketing
Clifton
INTAKE: September
Program Overview
BSc Marketing at the University of Bristol is a three-year undergraduate degree program designed to equip students with a broad range of marketing knowledge and skills. This course aims to provide students with a strong foundation in marketing theory and practice, as well as the ability to apply their knowledge to real-world situations.
The program is delivered by the University's School of Management, which is renowned for its research excellence and has been ranked among the top 10 business schools in the UK. The course curriculum covers a wide range of topics, including consumer behavior, branding, advertising, digital marketing, and market research. Students also have the opportunity to gain practical experience through group projects and case studies, as well as a professional development module.
First year of the program, students will be introduced to the fundamental concepts of marketing, including market analysis, marketing research, and consumer behavior. They will also learn about the marketing mix, which comprises product, price, promotion, and place.
Second year, students will deepen their understanding of marketing theory and practice, with a focus on advertising, branding, and digital marketing. They will also have the opportunity to develop their research skills by conducting a marketing research project.
Third year, students will have the chance to specialize in a particular area of marketing that interests them. They will undertake an individual research project, which will allow them to apply the knowledge and skills they have acquired throughout the course to a real-world marketing problem. They will also study advanced topics such as international marketing, ethics, and corporate social responsibility.
Location
Clifton
Score
IELTS 6.5
Tuition Fee
£ 24500
- Applicants should have successfully completed their secondary education with a minimum overall score of 85% or equivalent in their respective country's grading system.
- English language proficiency is essential, and students are required to provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 22 in Listening, 24 in Reading, 21 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 66 with no individual score below 60.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bristol offers a range of scholarship opportunities to both domestic and international students.
- Vice-Chancellor’s Scholarship: This scholarship is offered to high-achieving students who are starting their undergraduate studies at the University of Bristol. The scholarship covers full tuition fees and a maintenance allowance.
- Think Big Scholarship: This scholarship is awarded to international students who have demonstrated exceptional academic merit and potential.
- Sanctuary Scholarship: This scholarship is awarded to asylum seekers, refugees, and their immediate family members who are seeking an undergraduate degree at the University of Bristol. The scholarship covers full tuition fees and a maintenance allowance.
The BSc Marketing program at the University of Bristol prepares students for a wide range of exciting career opportunities in the dynamic field of marketing. The program equips students with a strong foundation in marketing principles, consumer behavior, market research, branding, digital marketing, and strategic marketing management.
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Marketing Manager: Graduates can pursue careers as marketing managers, overseeing marketing campaigns, and strategies for organizations. They are responsible for analyzing market trends, identifying target audiences, developing marketing plans, managing budgets, and implementing marketing initiatives to drive customer engagement and business growth.
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Digital Marketing Specialist: With a focus on digital marketing, graduates can work as digital marketing specialists, responsible for managing online marketing campaigns, social media marketing, search engine optimization (SEO), content creation, and data analytics. They help organizations establish a strong online presence and drive customer engagement through various digital channels.
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Brand Manager: Graduates can work as brand managers, responsible for developing and managing the brand image and reputation of a company. They create brand strategies, oversee brand communications, ensure brand consistency, and conduct market research to understand consumer perceptions and preferences.
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Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to provide insights on market trends, consumer behavior, and competitive landscapes. They conduct surveys, focus groups, and data analysis to help organizations make informed marketing decisions.
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Advertising Executive: Graduates can work in advertising agencies as advertising executives, responsible for creating and executing advertising campaigns across different media channels. They collaborate with creative teams, media planners, and clients to develop compelling advertisements that effectively reach the target audience.
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Sales Manager: With a strong understanding of consumer behavior and market trends, graduates can pursue careers as sales managers, leading sales teams and developing sales strategies. They are responsible for achieving sales targets, managing customer relationships, and identifying new business opportunities.
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Market Development Manager: Graduates can work as market development managers, focusing on expanding into new markets or introducing new products. They conduct market research, develop market entry strategies, and identify opportunities for business growth and expansion.
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Public Relations Specialist: Graduates can pursue careers in public relations, managing communication and relationships between organizations and their target audiences. They develop and implement public relations strategies, handle media relations, and manage crisis communications.
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Retail Buyer: Graduates can work as retail buyers, responsible for selecting and purchasing products for retail stores or e-commerce platforms. They analyze market trends, negotiate with suppliers, and make buying decisions based on consumer demand and business objectives.
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Entrepreneurship and Startups: Some graduates may choose to start their own marketing-related businesses or join startups in the marketing industry. They can leverage their marketing knowledge and skills to launch successful ventures or contribute to the growth and marketing strategies of emerging companies.
