MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
Oxford - UK
INTAKE: Jan & Sept
The MSc Digital Marketing with Sandwich program at Oxford Brookes University offers students a comprehensive education in digital marketing, equipping them with the knowledge and skills necessary to thrive in the dynamic and evolving digital landscape. This program combines academic study with a work placement, providing students with practical industry experience to enhance their learning and employability.
Digital Marketing Expertise: The program focuses on developing a deep understanding of digital marketing strategies, tools, and techniques. Students learn about various aspects of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, online advertising, mobile marketing, and data analytics. They gain hands-on experience using industry-standard digital marketing tools and platforms.
Consumer Behavior and Insights: The program explores consumer behavior in the digital age and how it influences marketing strategies. Students learn how to analyze consumer data and insights to develop targeted and personalized digital marketing campaigns. They explore topics such as market research, consumer segmentation, customer relationship management (CRM), and user experience (UX) design.
Integrated Marketing Communication: The program emphasizes the importance of integrated marketing communication in the digital era. Students learn how to develop cohesive and effective digital marketing campaigns that align with broader marketing strategies. They explore the integration of digital channels with traditional marketing channels to create a seamless and impactful brand presence.
Data-Driven Decision Making: The program focuses on the use of data analytics in digital marketing decision making. Students learn how to collect, analyze, and interpret data to measure the effectiveness of digital marketing campaigns and make data-driven decisions. They gain skills in data visualization, data interpretation, and performance tracking.
Digital Marketing Strategy: Students learn how to develop comprehensive digital marketing strategies that align with organizational goals and target audience needs. They explore strategic planning, campaign management, budgeting, and performance measurement. Students also consider ethical and legal aspects of digital marketing and develop an understanding of digital marketing regulations and best practices.
Work Placement: The program includes a work placement component that allows students to apply their knowledge and skills in a professional setting. The work placement provides valuable industry experience, exposes students to real-world challenges and practices, and enhances their understanding of digital marketing in action. It also allows students to build a professional network and gain insights into potential career paths.
Oxford - UK
IELTS 6.5
£ 16800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of the MSc Digital Marketing with Sandwich program have excellent career prospects in various industries that rely heavily on digital marketing strategies.
Digital Marketing Manager: Graduates can pursue managerial roles in digital marketing, overseeing the development and implementation of digital marketing strategies, managing digital marketing campaigns, and driving online visibility and engagement.
Social Media Manager: Graduates can work as social media managers, responsible for creating and executing social media strategies, managing social media channels, and engaging with audiences to build brand awareness and loyalty.
SEO Specialist: Graduates can specialize in search engine optimization (SEO), helping organizations improve their website visibility and organic search rankings. They can optimize website content, conduct keyword research, analyze website performance, and implement SEO best practices.
Content Marketing Strategist: Graduates can work in roles focused on content marketing, creating and managing content strategies that drive audience engagement and brand visibility. They can develop compelling content, coordinate content distribution across various digital channels, and measure content effectiveness.
Digital Marketing Analyst: Graduates can work as digital marketing analysts, analyzing data and performance metrics to evaluate the success of digital marketing campaigns, identify areas for improvement, and make data-driven recommendations.
E-commerce Manager: Graduates can work in roles related to e-commerce, managing online sales channels, optimizing user experience, and implementing digital marketing strategies to drive online conversions and revenue.
Digital Marketing Consultant: Graduates can provide consulting services to organizations seeking guidance on digital marketing strategies, helping them develop effective digital marketing plans, identify growth opportunities, and optimize their online presence.
Entrepreneurship: Graduates can use their digital marketing skills to start their own ventures, launching e-commerce businesses, digital marketing agencies, or online platforms.