MSc Business Analysis and Finance
The MSc Business Analysis and Finance program at the University of Leicester is designe...
BA Marketing (with Year in Industry)
Leicester
INTAKE: September
Program Overview
The BA Marketing (with Year in Industry) program at the University of Leicester offers students the opportunity to gain practical experience and industry insights through a year-long placement in a marketing-related role. This undergraduate degree combines academic learning with real-world experience, preparing students for successful careers in marketing. The program provides a comprehensive understanding of marketing principles, strategies, and techniques, along with valuable hands-on experience gained during the industry placement. Students graduate with the skills, knowledge, and industry connections necessary to excel in the competitive field of marketing.
Curriculum: The curriculum of the BA Marketing (with Year in Industry) program covers a wide range of topics essential for success in marketing. Core modules introduce students to key marketing concepts such as market analysis, consumer behavior, marketing research, and strategic marketing management. Students also study specialized areas including digital marketing, brand management, advertising, and international marketing. In addition to academic modules, students undertake a year-long industry placement where they apply their learning in a professional marketing environment. The curriculum is designed to provide students with a well-rounded education and practical skills relevant to contemporary marketing practices.
Research Focus: Research is a significant component of the BA Marketing (with Year in Industry) program, with students encouraged to explore marketing issues and trends through research projects and assignments. Faculty members are actively engaged in marketing research across various areas such as consumer behavior, market segmentation, and marketing communications. Students have the opportunity to conduct research during their industry placement, gaining insights into practical marketing challenges and solutions. The program emphasizes critical thinking, analytical skills, and evidence-based decision-making, preparing students to analyze and address complex marketing issues.
Industry Engagement: The University of Leicester fosters strong connections with industry partners to provide students with valuable industry engagement opportunities. Through the Year in Industry placement, students work in marketing roles within a wide range of organizations, including corporations, agencies, non-profits, and start-ups. During their placement, students apply their marketing knowledge and skills in a real-world setting, gaining practical experience, building professional networks, and enhancing their employability. The university's dedicated careers support services assist students in securing suitable placements and provide guidance throughout the placement year.
Global Perspective: The BA Marketing (with Year in Industry) program promotes a global perspective by preparing students to work in diverse cultural and international environments. While the industry placement primarily takes place within the UK, students have the opportunity to apply for placements abroad, gaining exposure to different markets and cultures. Additionally, the program incorporates international case studies, guest lectures from global marketing professionals, and opportunities for international study or exchange programs. By experiencing different cultural contexts and business practices, students develop cultural competence and a global mindset, enhancing their readiness for global marketing careers.
Location
Leicester
Score
IELTS 6.5
Tuition Fee
£ 19700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 61.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leicester offers a range of scholarships to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to deserving students.
Chancellor's Scholarships: These prestigious scholarships are awarded to outstanding students who demonstrate exceptional academic achievements and potential. The scholarships cover full tuition fees and a generous stipend for living expenses.
Leicester Castle Business School Scholarships: Leicester Castle Business School offers a variety of scholarships to support students pursuing business-related programs. These scholarships are available to both domestic and international students and provide financial assistance in the form of partial tuition fee waivers.
Sports Scholarships: The University of Leicester encourages and supports students who excel in sports. The Sports Scholarships program provides financial assistance, access to sports facilities, coaching, and additional support to talented athletes, helping them balance their sporting and academic commitments.
International Scholarships: The university offers a range of scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Examples include the International Excellence Scholarships and the Commonwealth Shared Scholarships.
Subject-specific Scholarships: Some departments and faculties at the University of Leicester offer scholarships tailored to specific subject areas. These scholarships recognize academic excellence and may provide financial assistance or other benefits to students studying in those fields.
Access Scholarships: The university is widening access to higher education and offers scholarships to students from underrepresented backgrounds. These scholarships aim to support students who may face financial or other barriers to pursuing a university education.
The University of Leicester offers a range of scholarships to support students in their academic pursuits. These scholarships acknowledge academic excellence, provide financial assistance, and promote diversity and inclusion within the student community.
Graduates of the BA Marketing (with Year in Industry) program at the University of Leicester are well-prepared for a wide range of exciting career opportunities in the dynamic field of marketing. With a combination of academic knowledge and practical industry experience gained during their placement year, graduates are equipped to thrive in various marketing roles across different sectors.
Marketing Executive/Assistant: Marketing executives or assistants support the development and implementation of marketing campaigns and strategies. They assist with market research, campaign planning, content creation, and analysis of marketing performance. Marketing executives work closely with marketing managers to execute marketing initiatives effectively and contribute to achieving organizational objectives.
Digital Marketing Specialist: Digital marketing specialists focus on leveraging digital channels to promote products or services and engage with target audiences. They manage digital marketing campaigns, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Digital marketing specialists analyze digital metrics to optimize campaign performance and drive online engagement and conversions.
Brand Marketing Coordinator: Brand marketing coordinators play a key role in supporting brand development and management activities. They assist with brand positioning, messaging, and visual identity across various marketing channels. Brand marketing coordinators collaborate with internal teams and external agencies to ensure brand consistency and effective brand communication strategies.
Market Research Analyst: Market research analysts gather and analyze data to provide insights into market trends, consumer behavior, and competitive landscapes. They design research studies, conduct surveys, and analyze data to inform marketing strategy and decision-making. Market research analysts help organizations understand customer preferences, identify market opportunities, and evaluate marketing campaign effectiveness.
Advertising Account Executive: Advertising account executives work for advertising agencies or marketing firms, managing client accounts and developing advertising campaigns. They liaise with clients to understand their marketing objectives, develop creative concepts, and oversee the execution of advertising campaigns across various media channels. Advertising account executives ensure that campaigns meet client expectations and deliver results within budget and timelines.
Social Media Manager: Social media managers are responsible for managing an organization's presence on social media platforms. They develop social media strategies, create content, engage with followers, and analyze social media metrics to optimize performance. Social media managers stay up-to-date with social media trends and industry best practices to drive brand awareness and engagement.
Product Marketing Specialist: Product marketing specialists focus on developing and implementing marketing strategies for specific products or product lines. They conduct market analysis, define target markets, and develop product positioning and messaging. Product marketing specialists collaborate with cross-functional teams to launch new products, create product marketing materials, and drive product adoption and sales.
Marketing Communications Coordinator: Marketing communications coordinators support the development and execution of marketing communication strategies and campaigns. They assist with content creation, copywriting, and design of marketing materials such as brochures, newsletters, and promotional emails. Marketing communications coordinators ensure that marketing messages are consistent and effectively communicated to target audiences.
Public Relations Assistant: Public relations assistants support the development and implementation of public relations strategies to enhance brand reputation and manage public perception. They assist with media relations, press release writing, event planning, and crisis communications. Public relations assistants help organizations maintain positive relationships with the media and the public.
Event Marketing Coordinator: Event marketing coordinators plan and execute marketing events and promotional activities to raise brand awareness and engage with customers. They coordinate logistics, manage event budgets, and oversee event promotion and attendee registration. Event marketing coordinators ensure that events align with marketing objectives and contribute to achieving organizational goals.
