MSc Business Analysis and Finance
The MSc Business Analysis and Finance program at the University of Leicester is designe...
BA Marketing (with Year Abroad)
Leicester
INTAKE: September
Program Overview
The BA Marketing (with Year Abroad) program at the University of Leicester offers students the opportunity to gain an in-depth understanding of marketing principles, strategies, and techniques while also experiencing a year studying abroad at one of the university's partner institutions. This undergraduate degree provides students with a comprehensive education in marketing theory and practice, preparing them for careers in a globalized business environment. The program combines core marketing modules with language and cultural studies, allowing students to develop their language skills and cultural awareness while gaining practical experience in international marketing.
Curriculum: The curriculum of the BA Marketing (with Year Abroad) program covers a wide range of topics relevant to the field of marketing, with an added focus on international perspectives. Core modules introduce students to fundamental marketing concepts such as market analysis, consumer behavior, marketing research, and strategic marketing management. Students also study specialized topics such as digital marketing, international marketing, and cross-cultural communication. Additionally, students undertake language courses and cultural studies modules to prepare for their year abroad experience. During their year abroad, students have the opportunity to take marketing courses at the partner institution and gain practical insights into international marketing practices.
Research Focus: Research is an integral part of the BA Marketing (with Year Abroad) program, with students encouraged to explore marketing issues from both local and global perspectives. Faculty members are actively engaged in research across various areas of marketing, including international marketing, consumer behavior, market segmentation, and brand management. Students have the opportunity to undertake research projects related to international marketing during their studies, allowing them to apply theoretical concepts to real-world marketing challenges. The program fosters critical thinking and research skills, preparing students to analyze marketing issues in diverse cultural contexts.
Industry Engagement: The University of Leicester facilitates industry engagement opportunities for marketing students through partnerships with businesses, marketing agencies, and industry organizations both locally and abroad. Students have the chance to gain practical experience through internships, work placements, or consultancy projects with international companies. Industry guest speakers, workshops, and networking events provide students with insights into global marketing practices, industry trends, and career opportunities. The university's international connections enable students to develop a global network of industry contacts, enhancing their employability and global perspective.
Global Perspective: The BA Marketing (with Year Abroad) program emphasizes a global perspective, recognizing the importance of understanding cultural differences and international markets in the field of marketing. Students gain first-hand experience of different cultures and business environments during their year abroad, enhancing their cultural awareness and adaptability. The program also offers opportunities for students to participate in international marketing projects, study tours, or language immersion programs, further broadening their global perspective. Graduates of the program emerge as culturally competent marketing professionals ready to navigate the complexities of the global marketplace.
Location
Leicester
Score
IELTS 6.5
Tuition Fee
£ 19700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 61.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leicester offers a range of scholarships to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to deserving students.
Chancellor's Scholarships: These prestigious scholarships are awarded to outstanding students who demonstrate exceptional academic achievements and potential. The scholarships cover full tuition fees and a generous stipend for living expenses.
Leicester Castle Business School Scholarships: Leicester Castle Business School offers a variety of scholarships to support students pursuing business-related programs. These scholarships are available to both domestic and international students and provide financial assistance in the form of partial tuition fee waivers.
Sports Scholarships: The University of Leicester encourages and supports students who excel in sports. The Sports Scholarships program provides financial assistance, access to sports facilities, coaching, and additional support to talented athletes, helping them balance their sporting and academic commitments.
International Scholarships: The university offers a range of scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Examples include the International Excellence Scholarships and the Commonwealth Shared Scholarships.
Subject-specific Scholarships: Some departments and faculties at the University of Leicester offer scholarships tailored to specific subject areas. These scholarships recognize academic excellence and may provide financial assistance or other benefits to students studying in those fields.
Access Scholarships: The university is widening access to higher education and offers scholarships to students from underrepresented backgrounds. These scholarships aim to support students who may face financial or other barriers to pursuing a university education.
The University of Leicester offers a range of scholarships to support students in their academic pursuits. These scholarships acknowledge academic excellence, provide financial assistance, and promote diversity and inclusion within the student community.
Graduates of the BA Marketing (with Year Abroad) program at the University of Leicester possess a unique skill set and global perspective that prepare them for diverse and rewarding career opportunities in the field of marketing. With their comprehensive understanding of marketing principles, cross-cultural competence, and practical experience gained during their year abroad, graduates are well-equipped to succeed in the global marketplace.
International Marketing Manager: International marketing managers develop and implement marketing strategies to promote products or services in global markets. They conduct market research, analyze cultural differences, and adapt marketing campaigns to suit the preferences and behaviors of consumers in different countries. International marketing managers work closely with cross-functional teams to coordinate marketing activities across multiple regions and drive business growth on a global scale.
Global Brand Manager: Global brand managers oversee the development and management of brand strategies to maintain brand consistency and equity across international markets. They conduct market analysis, identify brand opportunities, and develop brand positioning and messaging that resonate with diverse cultural audiences. Global brand managers collaborate with marketing teams worldwide to ensure brand integrity and relevance in different regions.
International Market Research Analyst: International market research analysts gather and analyze data to identify market trends, consumer preferences, and competitive landscapes in global markets. They design research studies, collect data from international sources, and provide insights and recommendations to support international marketing strategies. International market research analysts help organizations understand global market dynamics and make informed decisions about market entry and expansion.
Cross-Cultural Marketing Consultant: Cross-cultural marketing consultants advise organizations on marketing strategies that consider cultural differences and nuances in international markets. They provide insights into consumer behavior, cultural norms, and communication preferences in different countries, helping organizations tailor their marketing efforts to effectively engage diverse audiences. Cross-cultural marketing consultants may work independently or as part of consulting firms, serving clients with global marketing interests.
International Business Development Manager: International business development managers identify and pursue business opportunities in foreign markets to expand the organization's global presence and revenue streams. They establish partnerships, negotiate contracts, and develop market entry strategies to penetrate new markets and grow existing ones. International business development managers leverage their understanding of international markets and cultural dynamics to drive business expansion initiatives.
Global Marketing Communications Specialist: Global marketing communications specialists develop and execute integrated marketing communication strategies to convey consistent brand messages across international markets. They create content for various marketing channels, including advertising, public relations, social media, and digital platforms, ensuring alignment with global brand guidelines and local market preferences. Global marketing communications specialists play a crucial role in building brand awareness and engagement on a global scale.
International Trade Marketing Manager: International trade marketing managers develop marketing strategies and promotions to support sales efforts in international trade channels, such as distributors, retailers, and wholesalers. They collaborate with trade partners to execute marketing campaigns, promotions, and merchandising activities that drive product demand and sales in global trade markets. International trade marketing managers combine marketing expertise with knowledge of global trade dynamics to optimize market penetration and channel performance.
Global Digital Marketing Specialist: Global digital marketing specialists design and implement digital marketing strategies to reach target audiences worldwide through online channels. They manage global websites, social media platforms, email campaigns, and online advertising to drive brand awareness, engagement, and conversions in international markets. Global digital marketing specialists leverage data analytics and digital tools to optimize digital marketing campaigns and achieve business objectives globally.
International Market Entry Analyst: International market entry analysts assess market opportunities and risks to support organizations' expansion into new international markets. They conduct market research, analyze competitive landscapes, and evaluate regulatory environments to recommend market entry strategies and market prioritization. International market entry analysts help organizations navigate complexities in global market entry decisions and develop strategies for successful market penetration.
Multinational Marketing Coordinator: Multinational marketing coordinators support marketing activities across multiple international markets, ensuring consistency and effectiveness of marketing initiatives. They assist with market research, campaign localization, and communication with international stakeholders to facilitate global marketing efforts. Multinational marketing coordinators play a vital role in coordinating marketing activities across regions and ensuring alignment with global brand strategies.
