MSc Business Analysis and Finance
The MSc Business Analysis and Finance program at the University of Leicester is designe...
BA Marketing
Leicester
INTAKE: September
Program Overview
The BA Marketing program at the University of Leicester equips students with the knowledge and skills necessary to thrive in the dynamic field of marketing. This undergraduate degree provides a comprehensive understanding of marketing principles, strategies, and techniques essential for success in today's competitive business environment. Students explore various aspects of marketing, including consumer behavior, market research, branding, digital marketing, advertising, and strategic marketing management. Through a combination of theoretical learning and practical experience, students develop critical thinking abilities, analytical skills, and creativity to solve marketing challenges and drive business growth. The BA Marketing program prepares graduates for diverse career opportunities in marketing, advertising, public relations, market research, and brand management.
Curriculum: The curriculum of the BA Marketing program covers a wide range of topics relevant to the field of marketing. Core modules introduce students to fundamental concepts such as marketing principles, market analysis, consumer behavior, and marketing research methods. Students also study specialized areas such as digital marketing, social media marketing, branding strategies, marketing communications, and international marketing. The program emphasizes practical skills through case studies, marketing projects, and industry simulations, allowing students to apply their knowledge to real-world marketing scenarios. Additionally, students have the opportunity to gain hands-on experience through internships, industry placements, or study abroad programs, enhancing their employability and practical skills.
Research Focus: Research is a key component of the BA Marketing program, with students encouraged to explore contemporary issues and trends in marketing through research projects and assignments. Faculty members are actively engaged in marketing research across various areas such as consumer behavior, market segmentation, advertising effectiveness, and digital marketing trends. Students have the opportunity to conduct market research projects, analyze data, and develop marketing strategies based on empirical evidence. The program fosters critical thinking and analytical skills, preparing students to evaluate marketing theories and apply research findings to solve marketing challenges in practice.
Industry Engagement: The University of Leicester facilitates industry engagement opportunities for marketing students through partnerships with businesses, marketing agencies, and industry organizations. Students have the chance to gain practical experience through internships, work placements, or consultancy projects with leading companies in various sectors. Industry guest speakers, workshops, and networking events provide students with insights into current marketing practices, industry trends, and career opportunities. Additionally, the university's strong alumni network allows students to connect with marketing professionals and mentors, expanding their professional networks and enhancing their understanding of the marketing industry.
Global Perspective: The BA Marketing program emphasizes a global perspective, recognizing the increasingly interconnected nature of markets and the importance of understanding cultural differences in marketing. Students explore international marketing strategies, cross-cultural consumer behavior, and global marketing trends, preparing them to work in diverse cultural and geographical contexts. The program also offers opportunities for students to study abroad, participate in international marketing projects, or engage with global marketing challenges, broadening their perspectives and cultural awareness. Graduates of the BA Marketing program are well-prepared to navigate the complexities of the global marketplace and contribute to the success of multinational companies or global marketing agencies.
Location
Leicester
Score
IELTS 6.5
Tuition Fee
£ 19700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 61.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leicester offers a range of scholarships to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to deserving students.
Chancellor's Scholarships: These prestigious scholarships are awarded to outstanding students who demonstrate exceptional academic achievements and potential. The scholarships cover full tuition fees and a generous stipend for living expenses.
Leicester Castle Business School Scholarships: Leicester Castle Business School offers a variety of scholarships to support students pursuing business-related programs. These scholarships are available to both domestic and international students and provide financial assistance in the form of partial tuition fee waivers.
Sports Scholarships: The University of Leicester encourages and supports students who excel in sports. The Sports Scholarships program provides financial assistance, access to sports facilities, coaching, and additional support to talented athletes, helping them balance their sporting and academic commitments.
International Scholarships: The university offers a range of scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Examples include the International Excellence Scholarships and the Commonwealth Shared Scholarships.
Subject-specific Scholarships: Some departments and faculties at the University of Leicester offer scholarships tailored to specific subject areas. These scholarships recognize academic excellence and may provide financial assistance or other benefits to students studying in those fields.
Access Scholarships: The university is widening access to higher education and offers scholarships to students from underrepresented backgrounds. These scholarships aim to support students who may face financial or other barriers to pursuing a university education.
The University of Leicester offers a range of scholarships to support students in their academic pursuits. These scholarships acknowledge academic excellence, provide financial assistance, and promote diversity and inclusion within the student community.
Graduates of the BA Marketing program at the University of Leicester are equipped with a diverse skill set that prepares them for a wide range of exciting career opportunities in the field of marketing, advertising, and public relations. With their in-depth understanding of consumer behavior, market research techniques, branding strategies, and digital marketing tools, BA Marketing graduates can pursue roles in various industries and sectors.
Marketing Coordinator/Assistant: Marketing coordinators or assistants support marketing teams in planning, implementing, and managing marketing campaigns and initiatives. They assist with market research, campaign development, social media management, content creation, and event coordination. This entry-level role provides valuable hands-on experience and opportunities for career growth within marketing departments.
Digital Marketing Specialist: Digital marketing specialists focus on developing and executing online marketing strategies to reach target audiences and drive engagement. They specialize in areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Digital marketing specialists analyze campaign performance, optimize digital channels, and leverage data-driven insights to enhance online visibility and achieve marketing objectives.
Market Research Analyst: Market research analysts gather and analyze data to evaluate market trends, consumer preferences, and competitive landscapes. They design research studies, conduct surveys, analyze survey data, and prepare reports with actionable insights for marketing decision-making. Market research analysts play a crucial role in helping companies understand their target markets, identify opportunities, and develop effective marketing strategies.
Brand Manager: Brand managers are responsible for building, maintaining, and enhancing brand equity for products or services. They develop brand strategies, create brand messaging, oversee brand campaigns, and ensure brand consistency across all marketing channels. Brand managers monitor market trends, consumer perceptions, and competitive positioning to strengthen brand identity and drive brand loyalty.
Advertising Executive/Account Manager: Advertising executives or account managers work for advertising agencies or marketing firms, managing client accounts and executing advertising campaigns. They collaborate with clients to understand their marketing objectives, develop creative concepts, coordinate campaign production, and measure campaign effectiveness. Advertising executives ensure that campaigns resonate with target audiences and achieve desired outcomes.
Public Relations Specialist: Public relations specialists are responsible for managing the public image and reputation of organizations or individuals. They develop PR strategies, write press releases, pitch stories to media outlets, and coordinate public relations campaigns. Public relations specialists handle crisis communication, media relations, stakeholder engagement, and community outreach to build positive relationships and enhance brand credibility.
Marketing Consultant: Marketing consultants provide strategic advice and expertise to businesses seeking to improve their marketing performance. They assess marketing challenges, identify opportunities for growth, and develop customized marketing strategies and recommendations. Marketing consultants may specialize in areas such as market entry strategies, brand positioning, or digital transformation, offering valuable insights and guidance to clients.
Sales and Marketing Manager: Sales and marketing managers oversee both the sales and marketing functions within organizations, coordinating efforts to drive revenue growth and achieve business objectives. They develop integrated sales and marketing plans, set targets, monitor performance metrics, and lead cross-functional teams. Sales and marketing managers ensure alignment between sales activities and marketing initiatives to maximize impact and profitability.
Market Development Manager: Market development managers focus on expanding market share and identifying new business opportunities for products or services. They conduct market analysis, assess market segmentation, and develop market entry strategies for new territories or customer segments. Market development managers work closely with sales, marketing, and product teams to drive market expansion initiatives and achieve revenue targets.
Entrepreneur/Startup Founder: Entrepreneurial-minded BA Marketing graduates may choose to start their own marketing consultancy, advertising agency, or digital marketing firm. Entrepreneurship offers the opportunity to pursue creative ideas, develop innovative marketing solutions, and build successful businesses in the ever-evolving marketing landscape.
