MSc Business Analysis and Finance
The MSc Business Analysis and Finance program at the University of Leicester is designe...
BA Media & Communication
Leicester
INTAKE: September
Program Overview
The University of Leicester in the UK offers a BA in Media & Communication, a dynamic program designed to provide students with a comprehensive understanding of media theory, practice, and industry trends. This interdisciplinary program explores various forms of media, including television, film, digital media, journalism, and advertising, preparing students for careers in media production, journalism, marketing, public relations, and digital content creation. Through a combination of theoretical lectures, practical workshops, and industry projects, students develop critical thinking, communication skills, and creative abilities essential for success in the rapidly evolving field of media and communication.
Curriculum: The BA Media & Communication curriculum at the University of Leicester covers a wide range of topics relevant to the study of media and communication. Students study core modules in media theory, communication studies, and cultural analysis, exploring key concepts such as media representation, audience reception, and media effects. They also have the opportunity to specialize in areas such as journalism, film studies, digital media production, or marketing communication through elective modules. The curriculum includes practical components such as media production projects, internships, and industry placements, allowing students to apply theoretical knowledge to real-world media projects.
Research Focus: Research is a significant focus of the BA Media & Communication program at the University of Leicester. Faculty members are actively engaged in research projects exploring various aspects of media and communication, from media regulation and censorship to digital culture and social media activism. Students have the opportunity to participate in research through independent study projects, research internships, and collaborative research initiatives with faculty members. Research experiences enable students to develop critical thinking skills, analytical abilities, and research methodologies essential for understanding contemporary media issues and trends.
Industry Engagement: The program emphasizes industry engagement, providing students with opportunities to gain practical experience and industry-relevant skills. Through partnerships with media organizations, advertising agencies, and digital content creators, students have access to internships, work placements, and industry projects that expose them to real-world media practice. Industry professionals often contribute to the curriculum through guest lectures, workshops, and mentorship programs, ensuring that students are well-prepared for careers in the media and communication industry.
Global Perspective: With a focus on global media flows and transnational communication, the BA Media & Communication program offers students a global perspective on media and communication. Students learn about media systems and communication networks in different cultural contexts, exploring issues such as media globalization, cultural imperialism, and cross-cultural communication. The program also encourages students to engage with global media trends, emerging technologies, and digital platforms, preparing them for careers in the global media marketplace.
Location
Leicester
Score
IELTS 6.5
Tuition Fee
£ 19700
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 75% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 90, with at least 17 in Listening, Reading, Speaking, Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 61.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Leicester offers a range of scholarships to support students in their academic journey. These scholarships are designed to recognize academic excellence, encourage diversity, and provide financial assistance to deserving students.
Chancellor's Scholarships: These prestigious scholarships are awarded to outstanding students who demonstrate exceptional academic achievements and potential. The scholarships cover full tuition fees and a generous stipend for living expenses.
Leicester Castle Business School Scholarships: Leicester Castle Business School offers a variety of scholarships to support students pursuing business-related programs. These scholarships are available to both domestic and international students and provide financial assistance in the form of partial tuition fee waivers.
Sports Scholarships: The University of Leicester encourages and supports students who excel in sports. The Sports Scholarships program provides financial assistance, access to sports facilities, coaching, and additional support to talented athletes, helping them balance their sporting and academic commitments.
International Scholarships: The university offers a range of scholarships specifically designed for international students. These scholarships aim to attract and support talented students from around the world. Examples include the International Excellence Scholarships and the Commonwealth Shared Scholarships.
Subject-specific Scholarships: Some departments and faculties at the University of Leicester offer scholarships tailored to specific subject areas. These scholarships recognize academic excellence and may provide financial assistance or other benefits to students studying in those fields.
Access Scholarships: The university is widening access to higher education and offers scholarships to students from underrepresented backgrounds. These scholarships aim to support students who may face financial or other barriers to pursuing a university education.
The University of Leicester offers a range of scholarships to support students in their academic pursuits. These scholarships acknowledge academic excellence, provide financial assistance, and promote diversity and inclusion within the student community.
Graduating with a BA in Media & Communication from the University of Leicester opens up a wide array of exciting career opportunities in the dynamic and ever-evolving field of media and communication. This interdisciplinary program equips graduates with a diverse skill set, including critical thinking, communication, creativity, and digital media proficiency, making them highly sought after in various industries such as media production, journalism, marketing, public relations, advertising, and digital content creation.
Journalist: One of the most common career paths for graduates is becoming a journalist. Journalists work in print, broadcast, or digital media, reporting news stories, conducting interviews, and investigating current events. They cover a wide range of topics, from politics and social issues to entertainment and sports. Journalists can work for newspapers, magazines, television networks, radio stations, online news outlets, or freelance as independent reporters.
Digital Content Creator: With the rise of digital media platforms and social media influencers, there are abundant opportunities for graduates to work as digital content creators. Content creators produce engaging and shareable content for websites, blogs, social media platforms, and online video channels. They create content in various formats, including articles, videos, podcasts, infographics, and interactive posts, catering to specific target audiences and driving audience engagement.
Marketing Specialist: Graduates can pursue careers in marketing, specializing in areas such as digital marketing, social media marketing, content marketing, or brand management. Marketing specialists develop marketing strategies, create promotional campaigns, and analyze consumer behavior to promote products or services. They work for marketing agencies, advertising firms, corporate marketing departments, or as freelance consultants, helping businesses reach their target markets and achieve marketing objectives.
Public Relations (PR) Professional: Public relations professionals manage the public image and reputation of organizations, businesses, or individuals. They develop PR campaigns, write press releases, and coordinate media relations to build positive relationships with the public and stakeholders. PR professionals work in public relations agencies, corporate communications departments, nonprofit organizations, government agencies, or as independent PR consultants.
Advertising Executive: Graduates can work in advertising, creating and executing advertising campaigns for clients or brands. Advertising executives develop creative concepts, design advertisements, and plan media placements to reach target audiences and achieve marketing goals. They work for advertising agencies, media companies, or marketing departments of businesses, collaborating with creative teams, clients, and media buyers to produce effective advertising campaigns.
Social Media Manager: With the increasing importance of social media in marketing and communication, there is a growing demand for social media managers. Social media managers oversee social media accounts, create content calendars, and engage with followers to build brand awareness and drive engagement. They analyze social media metrics, monitor trends, and implement strategies to grow social media presence and community engagement.
Content Strategist: Content strategists develop content strategies and editorial plans to align content with business goals and audience needs. They conduct content audits, identify content opportunities, and plan content distribution across various platforms. Content strategists work for digital agencies, content marketing teams, or media organizations, collaborating with content creators, designers, and marketers to produce and distribute compelling content that resonates with target audiences.
Media Producer: Graduates can pursue careers as media producers, overseeing the production of media content such as films, television shows, documentaries, or digital videos. Media producers manage production budgets, coordinate production teams, and oversee all aspects of the production process, from pre-production planning to post-production editing. They work for production companies, television networks, film studios, or digital media platforms, bringing creative ideas to life and delivering high-quality media content to audiences.
Digital Marketing Analyst: Digital marketing analysts analyze digital marketing campaigns and performance metrics to measure effectiveness and optimize marketing strategies. They track website traffic, monitor social media engagement, and analyze data to identify trends, insights, and opportunities for improvement. Digital marketing analysts work for marketing agencies, e-commerce companies, or digital marketing departments, using data analysis tools and marketing analytics platforms to drive data-driven decision-making and maximize marketing ROI.
