MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) Marketing & Public Relations
Coventry
INTAKE: Jan, Mar, Apr, Jun, Sep & Nov
Program Overview
The BA (Hons) Marketing & Public Relations program at Coventry University offers students a comprehensive understanding of marketing principles and public relations strategies. This undergraduate program is designed to equip students with the knowledge, skills, and practical experience needed to excel in dynamic marketing and PR roles. Students explore core concepts in marketing, such as consumer behavior, market research, branding, and digital marketing, while also learning to craft effective PR campaigns, manage media relations, and engage with diverse stakeholders.
Curriculum: The curriculum of the BA (Hons) Marketing & Public Relations program covers a wide range of topics relevant to contemporary marketing and PR practices. Core modules may include marketing principles, integrated marketing communications, strategic PR management, social media marketing, and crisis communication. Students also have the opportunity to specialize in areas such as brand management, event marketing, influencer marketing, or corporate social responsibility. The curriculum integrates theoretical knowledge with practical skills development, with hands-on projects, case studies, and industry simulations to enhance students' marketing and PR competencies.
Research Focus: The BA (Hons) Marketing & Public Relations program emphasizes research skills development to enable students to analyze market trends, conduct market research, and evaluate PR strategies effectively. Research-focused modules may cover topics such as consumer insights, marketing analytics, PR campaign evaluation, and media monitoring. Students learn to use qualitative and quantitative research methods to gather data, analyze findings, and make informed marketing and PR decisions. They may also have the opportunity to undertake independent research projects or dissertations on topics of interest within the field of marketing and PR.
Industry Engagement: Coventry University fosters industry engagement in the BA (Hons) Marketing & Public Relations program through partnerships with marketing agencies, PR firms, media organizations, and corporate partners. Students have opportunities to engage with industry professionals through guest lectures, workshops, networking events, and work placements. Industry engagement activities may include participating in live client projects, attending industry conferences, and completing internships to gain practical experience and build professional networks within the marketing and PR industry.
Global Perspective: Recognizing the global nature of marketing and PR practices and the importance of cross-cultural communication, the BA (Hons) Marketing & Public Relations program provides students with a global perspective on marketing and PR strategies. Students explore international marketing trends, global consumer behavior, and cross-cultural communication strategies to understand the complexities of operating in diverse markets. The program may offer opportunities for international study, exchange programs, or internships abroad, allowing students to gain exposure to different cultural contexts and develop intercultural competencies essential for global marketing and PR roles.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Marketing & Public Relations program have a wide array of career opportunities available to them in the dynamic fields of marketing and public relations. Equipped with a strong foundation in marketing principles and PR strategies, graduates are well-prepared to pursue rewarding careers in various sectors.
Marketing Executive: Graduates may start their careers as marketing executives, responsible for developing and implementing marketing campaigns to promote products or services. They may work in-house for companies or in marketing agencies, conducting market research, managing social media platforms, and analyzing campaign performance to drive brand awareness and sales.
Public Relations Officer: Graduates can pursue roles as public relations officers, managing the reputation of organizations and maintaining positive relationships with the media, stakeholders, and the public. They may be involved in drafting press releases, organizing events, handling crisis communications, and managing social media accounts to enhance the organization's image and reputation.
Digital Marketing Specialist: With the increasing importance of digital channels, graduates may specialize in digital marketing roles, focusing on online advertising, content marketing, search engine optimization (SEO), and email marketing. They may work for companies or digital marketing agencies, optimizing digital campaigns to reach target audiences effectively.
Brand Manager: Graduates may pursue careers as brand managers, responsible for developing and implementing brand strategies to position products or services in the market. They may conduct market research, develop brand identities, oversee advertising campaigns, and monitor brand performance to ensure consistency and relevance.
Marketing Communications Coordinator: Graduates can work as marketing communications coordinators, responsible for coordinating marketing activities such as advertising, promotions, and events. They may collaborate with internal teams, external agencies, and media partners to execute integrated marketing campaigns and ensure consistent messaging across channels.
Social Media Manager: Given the importance of social media in today's marketing landscape, graduates may specialize in social media management roles, overseeing the creation and implementation of social media strategies to engage audiences and build brand loyalty. They may analyze social media metrics, create content calendars, and monitor online conversations to enhance brand visibility and reputation.
Account Executive (PR Agency): Graduates may join PR agencies as account executives, working on behalf of clients to develop PR strategies, pitch media stories, and manage client relationships. They may liaise with journalists, coordinate press events, and monitor media coverage to achieve clients' communication objectives and generate positive publicity.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They may conduct surveys, analyze demographic data, and prepare reports to help companies make informed marketing decisions and develop effective marketing strategies.
Event Coordinator: Graduates may work as event coordinators, organizing promotional events, product launches, or corporate conferences to engage stakeholders and enhance brand visibility. They may manage event logistics, coordinate vendors, and oversee event execution to ensure successful outcomes and positive brand experiences.
Corporate Communications Specialist: Graduates can work in corporate communications roles, developing internal and external communication strategies to convey corporate messages, values, and initiatives. They may write corporate communications materials, manage employee communications, and support corporate branding efforts to strengthen organizational reputation and foster employee engagement.
