MSc International Business Management and Digital Strategy

Oxford - UK

 

INTAKE: September

Program Overview

The MSc International Business Management and Digital Strategy program at Oxford Brookes University is a dynamic and forward-thinking program designed to equip students with the knowledge and skills needed to excel in the global business landscape. This program integrates the principles of international business management with a focus on digital strategy, preparing students to navigate the challenges and opportunities of the digital era.

  1. International Business Management: The program provides a comprehensive understanding of international business practices, including global markets, cross-cultural management, and international trade. Students gain insights into the complexities of operating in a global environment and develop strategies to manage diverse international business challenges.

  2. Digital Strategy: In today's digital age, businesses need to effectively leverage digital technologies and strategies to stay competitive. The program emphasizes the importance of digital transformation and equips students with the skills to develop and implement digital strategies across various business functions. Students learn about digital marketing, e-commerce, social media, data analytics, and emerging technologies.

  3. Strategic Management: The program focuses on strategic management principles and practices, enabling students to analyze business environments, formulate effective strategies, and drive organizational success. Students develop strategic thinking and decision-making skills necessary to address the challenges and opportunities in a rapidly changing global business landscape.

  4. Global Marketing: The program explores global marketing strategies, including market research, consumer behavior, branding, and international marketing communications. Students learn how to adapt marketing strategies to different cultural contexts and leverage digital platforms for global marketing campaigns. The program equips students with the knowledge and skills to create effective marketing strategies in a digitalized business environment.

  5. Digital Innovation and Entrepreneurship: The program encourages entrepreneurial thinking and innovation in the digital realm. Students learn how to identify opportunities, develop innovative business models, and launch new ventures in the digital space. They gain insights into emerging technologies, such as artificial intelligence, blockchain, and the Internet of Things, and explore their implications for business growth and competitiveness.

  6. Business Analytics: In an era of data-driven decision-making, the program emphasizes the importance of business analytics. Students learn how to collect, analyze, and interpret data to gain valuable insights for strategic decision-making. They develop skills in data visualization, statistical analysis, and predictive modeling to drive business performance and digital strategy.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc International Business Management and Digital Strategy program have excellent career prospects in a wide range of industries and sectors. 

  1. Digital Strategy Consultant: Graduates can work as consultants, helping organizations develop and implement digital strategies to enhance their business performance. They can provide expertise in areas such as digital transformation, e-commerce, social media, and data analytics.

  2. Digital Marketing Manager: Graduates can pursue careers in digital marketing, overseeing digital marketing campaigns, social media strategies, and online advertising. They can work for companies in various industries, managing their digital presence and optimizing customer engagement.

  3. International Business Manager: Graduates can take on managerial roles in international companies, managing global operations, strategic partnerships, and international expansion. They can work in diverse industries, such as manufacturing, retail, consulting, or technology.

  4. E-commerce Manager: Graduates can specialize in e-commerce, managing online sales platforms, optimizing user experience, and driving online revenue growth. They can work for online retailers, technology companies, or start-ups.

  5. Business Development Manager: Graduates can work in business development roles, identifying new market opportunities, forging strategic partnerships, and driving business growth. They can help organizations navigate the digital landscape and capitalize on emerging technologies.

  6. Entrepreneurship and Start-ups: Graduates can pursue entrepreneurial endeavors by launching their own digital start-ups or joining early-stage ventures. Their knowledge of international business management and digital strategy gives them a competitive edge in the start-up ecosystem.

  7. Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to provide insights on market trends, consumer behavior, and competitive landscapes. They can help organizations make data-driven decisions and develop effective digital marketing strategies.

  8. Project Manager: Graduates can take on project management roles, overseeing digital transformation projects, implementing new technologies, and managing change within organizations. They can work in a variety of sectors, including consulting, technology, or digital agencies.


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