MSc Accounting and Financial Management
This course is designed for those seeking a higher level of education combined with the...
BA (Hons) International Fashion Business
Coventry
INTAKE: September
Program Overview
Coventry University's BA (Hons) International Fashion Business program is designed to provide students with a comprehensive understanding of the global fashion industry from a business perspective. This program combines theoretical knowledge with practical skills development to prepare students for careers in various sectors of the fashion industry, including retail, marketing, merchandising, and brand management. Students explore topics such as fashion marketing, trend analysis, supply chain management, and sustainable fashion practices. The program also incorporates industry-relevant projects, guest lectures, and field trips to enhance students' learning experience and industry readiness.
Curriculum: The curriculum of the BA (Hons) International Fashion Business program covers a wide range of subjects relevant to the fashion industry and business management. Students study core modules such as Fashion Marketing and Branding, Fashion Retail Management, Fashion Buying and Merchandising, and Fashion Business Strategy. Additionally, students have the opportunity to choose elective modules based on their interests and career goals, such as Sustainable Fashion, Digital Marketing for Fashion, and Fashion Entrepreneurship. The curriculum is designed to equip students with the knowledge and skills needed to succeed in the dynamic and competitive fashion business landscape.
Research Focus: The BA (Hons) International Fashion Business program encourages students to engage in research activities to explore key trends, challenges, and opportunities within the fashion industry. Students may undertake research projects on topics such as consumer behavior in fashion, market analysis, emerging trends in sustainable fashion, and the impact of technology on the fashion business. Through research-focused assignments and dissertations, students develop critical thinking, analytical, and research skills that are essential for success in the fashion business.
Industry Engagement: Coventry University places a strong emphasis on industry engagement within the BA (Hons) International Fashion Business program. Students have the opportunity to interact with industry professionals through guest lectures, workshops, and industry visits. The university also collaborates with fashion companies, retailers, and brands to provide students with real-world insights into the fashion business. Industry placements and internships are integral components of the program, allowing students to gain practical experience and build professional networks within the fashion industry.
Global Perspective: The BA (Hons) International Fashion Business program adopts a global perspective, reflecting the international nature of the fashion industry. Students explore global fashion markets, cultural influences on fashion trends, and international business practices. Through case studies, projects, and study abroad opportunities, students develop a broad understanding of the global fashion landscape and the ability to navigate diverse cultural and market environments.
Location
Coventry
Score
IELTS 6.5
Tuition Fee
£ 18050
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 71 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) International Fashion Business program are well-prepared to embark on diverse and rewarding career paths within the global fashion industry. With a strong foundation in business management and a deep understanding of the fashion sector, graduates have the skills and knowledge to excel in various roles across different segments of the industry.
Fashion Buyer: Fashion buyers are responsible for selecting and purchasing merchandise for retail stores, fashion boutiques, or online platforms. Graduates may work for fashion retailers, department stores, or e-commerce companies, sourcing products, negotiating with suppliers, and analyzing market trends to ensure a profitable product assortment.
Brand Manager: Brand managers oversee the marketing and promotion of fashion brands, ensuring consistent messaging and brand identity across all channels. Graduates may work for fashion brands, marketing agencies, or advertising firms, developing marketing campaigns, managing brand partnerships, and monitoring brand performance.
Fashion Merchandiser: Fashion merchandisers analyze sales data and consumer trends to plan and optimize product assortments and inventory levels. Graduates may work for fashion retailers, wholesalers, or fashion agencies, forecasting demand, planning promotional activities, and maximizing sales and profitability.
Fashion Marketing Specialist: Fashion marketing specialists develop and implement marketing strategies to promote fashion products and brands to target audiences. Graduates may work for fashion companies, advertising agencies, or PR firms, utilizing digital marketing, social media, and influencer partnerships to engage consumers and drive sales.
Fashion Retail Manager: Fashion retail managers oversee the operations of fashion stores or boutiques, ensuring smooth day-to-day operations and delivering excellent customer service. Graduates may work for fashion retailers, department stores, or luxury fashion houses, managing staff, optimizing store layout, and driving sales targets.
Fashion Product Developer: Fashion product developers work closely with design teams to bring fashion products from concept to production. Graduates may work for fashion brands, manufacturers, or sourcing companies, coordinating product development processes, sourcing materials, and ensuring quality and compliance standards.
