BA (Hons) International Event and Hospitality Management (Top Up)

Coventry

 

INTAKE: September

Program Overview

Coventry University's BA (Hons) International Event and Hospitality Management (Top-Up) program, spanning two years full-time, offers a comprehensive pathway for students who have completed relevant qualifications such as Higher National Diplomas (HNDs) or foundation degrees. This program aims to equip students with advanced knowledge and skills in managing international events and hospitality operations. Through a combination of theoretical learning and practical experience, students develop expertise in event planning, hospitality management, customer service, and international business strategies. The program emphasizes industry relevance, preparing students for successful careers in the fast-paced and dynamic event and hospitality industry.

Curriculum: The curriculum of the BA (Hons) International Event and Hospitality Management (Top-Up) program is designed to cover a wide range of topics relevant to the industry. Students delve into areas such as event management principles, hospitality operations, marketing strategies, financial management, and cross-cultural communication. Practical modules provide hands-on experience in event planning, venue management, customer relationship management, and service excellence. Students also have the opportunity to undertake industry placements or internships to gain real-world experience and enhance their employability.

Research Focus: The BA (Hons) International Event and Hospitality Management (Top-Up) program encourages students to engage in research activities to deepen their understanding of key concepts and trends in the industry. Students may conduct research projects on topics such as event sustainability, hospitality technology, destination marketing, and consumer behavior in hospitality. Research-focused modules enhance students' analytical skills, critical thinking abilities, and research methodologies, preparing them to contribute to the advancement of the field.

Industry Engagement: Coventry University places a strong emphasis on industry engagement within the BA (Hons) International Event and Hospitality Management (Top-Up) program. Students have the opportunity to interact with industry professionals through guest lectures, workshops, networking events, and industry visits. The university also collaborates with leading event management companies, hotels, and tourism organizations to provide students with practical insights into the latest industry trends, best practices, and challenges.

Global Perspective: The BA (Hons) International Event and Hospitality Management (Top-Up) program adopts a global perspective, reflecting the international nature of the event and hospitality industry. Students explore cultural diversity, global trends, and international business strategies relevant to managing events and hospitality services on a global scale. Through international case studies, study tours, and multicultural learning experiences, students develop a broad understanding of the industry's global context and the ability to adapt to diverse cultural environments.

Pollster Education

Location

Coventry

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 15300

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and  Writing.
  • PTE Academic: A minimum overall score of 65 with no individual score below 59.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need. 

Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.

Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.

GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.

Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.

It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.

Graduates of Coventry University's BA (Hons) International Event and Hospitality Management (Top-Up) program, completed in a concise two-year full-time format, possess the skills and knowledge necessary to pursue rewarding careers in the dynamic and rapidly expanding event and hospitality industry. With a focus on international perspectives and industry-relevant training, graduates are well-equipped to thrive in various roles across the global hospitality and event management sectors.

Event Coordinator: Event coordinators play a pivotal role in planning, organizing, and executing a wide range of events, including conferences, exhibitions, weddings, and corporate functions. Graduates may work for event management companies, venues, or in-house event departments, overseeing logistics, coordinating vendors, and ensuring the seamless execution of events.

Hotel Manager: Hotel managers are responsible for overseeing the day-to-day operations of hotels, resorts, or other accommodation establishments. Graduates may work in various departments, including front office, housekeeping, food and beverage, and sales, ensuring high levels of guest satisfaction, managing staff, and optimizing profitability.

Hospitality Marketing Specialist: Hospitality marketing specialists develop and implement marketing strategies to promote hotels, restaurants, and tourism destinations. Graduates may work for marketing agencies, tourism boards, or hospitality organizations, utilizing digital marketing, social media, and branding techniques to attract customers and drive revenue.

Destination Manager: Destination managers are responsible for managing and promoting tourist destinations, attractions, or resorts to attract visitors and boost tourism revenue. Graduates may work for tourism boards, destination management organizations, or tour operators, developing marketing campaigns, organizing events, and enhancing visitor experiences.

Corporate Events Manager: Corporate events managers specialize in planning and executing corporate meetings, conferences, and incentives for businesses. Graduates may work in corporate event departments, event management firms, or as freelance planners, liaising with clients, managing budgets, and coordinating logistics to deliver successful events.

Wedding Planner: Wedding planners assist couples in planning and coordinating their weddings, from venue selection to vendor management and on-the-day coordination. Graduates may work independently as wedding planners or for event planning companies, ensuring that couples' special days run smoothly and according to their vision.


Similar Courses
WhatsApp Enquiry Call Enquiry