MSc International Business and Marketing Management with Work Placement

Oxford - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Business and Marketing Management program with a Work Placement at Oxford Brookes University is designed to provide students with a comprehensive understanding of international business operations and effective marketing strategies in a global context. This program combines theoretical knowledge with practical experience through a work placement, enabling students to develop the necessary skills and insights to excel in the dynamic field of international business and marketing.

  1. International Business Fundamentals: The program covers essential topics in international business, including global business environment, international trade, cross-cultural management, and global strategy. Students gain a solid foundation in understanding the complexities of conducting business across borders.

  2. Marketing Strategy and Planning: The program focuses on marketing strategies and their application in an international context. Students learn how to analyze market opportunities, develop marketing plans, conduct market research, and design effective marketing campaigns to target diverse consumer segments.

  3. International Market Entry and Expansion: The program explores different modes of market entry and expansion strategies for international businesses. Students examine market entry modes such as exporting, licensing, franchising, joint ventures, and foreign direct investment, and learn how to assess risks and make informed market entry decisions.

  4. Digital Marketing and E-commerce: The program addresses the role of digital marketing and e-commerce in international business. Students gain insights into online marketing channels, social media marketing, search engine optimization, and digital advertising. They also learn how to develop and implement effective digital marketing strategies to reach global audiences.

  5. Branding and Global Consumer Behavior: The program emphasizes the importance of building strong brands in international markets. Students learn how to develop brand strategies, manage brand equity, and understand the cultural influences on consumer behavior in different global markets.

  6. Market Research and Data Analytics: The program equips students with the skills to conduct market research and utilize data analytics in decision-making. Students learn how to collect and analyze market data, interpret consumer insights, and apply data-driven strategies to enhance marketing performance.

  7. Work Placement: The program includes a work placement component, providing students with the opportunity to gain practical experience in a professional setting. This work placement allows students to apply their knowledge and skills in real-world scenarios, enhance their employability, and build a valuable network of industry contacts.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

 

Graduates of the MSc International Business and Marketing Management program with a Work Placement have a wide range of career opportunities in the field of international business and marketing.

  1. International Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing international marketing strategies, managing global campaigns, and overseeing market expansion initiatives.

  2. Brand Manager: Graduates can work as brand managers, responsible for building and managing brand equity in international markets. They develop brand positioning, conduct market research, and implement brand communication strategies.

  3. Market Research Analyst: Graduates can pursue careers in market research, collecting and analyzing data to identify market trends, consumer behavior patterns, and competitive insights. They provide valuable market intelligence to support strategic decision-making.

  4. Digital Marketing Specialist: Graduates can specialize in digital marketing, utilizing their knowledge of online marketing channels, social media, and data analytics to develop and implement digital marketing campaigns for international audiences.

  5. International Sales Manager: Graduates can work as sales managers, responsible for driving international sales growth, managing distribution channels, and developing sales strategies to penetrate global markets.

  6. International Business Development Manager: Graduates can pursue roles in business development, identifying and evaluating new market opportunities, forging strategic partnerships, and expanding the global footprint of organizations.

  7. Entrepreneur and Business Owner: Graduates with an entrepreneurial spirit can start their own international businesses or engage in consulting services, providing expertise in international business and marketing to organizations.


Similar Courses
WhatsApp Enquiry Call Enquiry