MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
Oxford - UK
INTAKE: Jan & Sept
The MSc International Business and Marketing Management program with a Work Placement at Oxford Brookes University is designed to provide students with a comprehensive understanding of international business operations and effective marketing strategies in a global context. This program combines theoretical knowledge with practical experience through a work placement, enabling students to develop the necessary skills and insights to excel in the dynamic field of international business and marketing.
International Business Fundamentals: The program covers essential topics in international business, including global business environment, international trade, cross-cultural management, and global strategy. Students gain a solid foundation in understanding the complexities of conducting business across borders.
Marketing Strategy and Planning: The program focuses on marketing strategies and their application in an international context. Students learn how to analyze market opportunities, develop marketing plans, conduct market research, and design effective marketing campaigns to target diverse consumer segments.
International Market Entry and Expansion: The program explores different modes of market entry and expansion strategies for international businesses. Students examine market entry modes such as exporting, licensing, franchising, joint ventures, and foreign direct investment, and learn how to assess risks and make informed market entry decisions.
Digital Marketing and E-commerce: The program addresses the role of digital marketing and e-commerce in international business. Students gain insights into online marketing channels, social media marketing, search engine optimization, and digital advertising. They also learn how to develop and implement effective digital marketing strategies to reach global audiences.
Branding and Global Consumer Behavior: The program emphasizes the importance of building strong brands in international markets. Students learn how to develop brand strategies, manage brand equity, and understand the cultural influences on consumer behavior in different global markets.
Market Research and Data Analytics: The program equips students with the skills to conduct market research and utilize data analytics in decision-making. Students learn how to collect and analyze market data, interpret consumer insights, and apply data-driven strategies to enhance marketing performance.
Work Placement: The program includes a work placement component, providing students with the opportunity to gain practical experience in a professional setting. This work placement allows students to apply their knowledge and skills in real-world scenarios, enhance their employability, and build a valuable network of industry contacts.
Oxford - UK
IELTS 6.5
£ 16800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of the MSc International Business and Marketing Management program with a Work Placement have a wide range of career opportunities in the field of international business and marketing.
International Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing international marketing strategies, managing global campaigns, and overseeing market expansion initiatives.
Brand Manager: Graduates can work as brand managers, responsible for building and managing brand equity in international markets. They develop brand positioning, conduct market research, and implement brand communication strategies.
Market Research Analyst: Graduates can pursue careers in market research, collecting and analyzing data to identify market trends, consumer behavior patterns, and competitive insights. They provide valuable market intelligence to support strategic decision-making.
Digital Marketing Specialist: Graduates can specialize in digital marketing, utilizing their knowledge of online marketing channels, social media, and data analytics to develop and implement digital marketing campaigns for international audiences.
International Sales Manager: Graduates can work as sales managers, responsible for driving international sales growth, managing distribution channels, and developing sales strategies to penetrate global markets.
International Business Development Manager: Graduates can pursue roles in business development, identifying and evaluating new market opportunities, forging strategic partnerships, and expanding the global footprint of organizations.
Entrepreneur and Business Owner: Graduates with an entrepreneurial spirit can start their own international businesses or engage in consulting services, providing expertise in international business and marketing to organizations.