MSc Accounting and Financial Management
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BA (Hons) Digital Media
Coventry
INTAKE: September
Program Overview
Coventry University's BA (Hons) Digital Media program offers students a comprehensive education in the dynamic and rapidly evolving field of digital media. This undergraduate program provides students with the knowledge, skills, and practical experience needed to thrive in the digital media industry. Through a blend of theoretical study and hands-on projects, students explore various aspects of digital media production, including digital design, video production, web development, and interactive media. The program equips graduates with the creativity, technical expertise, and critical thinking skills necessary to succeed in a range of digital media roles.
Curriculum: The curriculum of the BA (Hons) Digital Media program at Coventry University is designed to cover a wide range of topics relevant to the field of digital media. Core modules include digital design principles, multimedia storytelling, web development, and digital marketing. Students also have the opportunity to specialize in areas such as graphic design, animation, user experience (UX) design, and social media management. Practical skills are developed through hands-on projects, industry case studies, and internships, allowing students to build a portfolio of work showcasing their creative talents and technical abilities.
Research Focus: Coventry University promotes a research-focused approach within the BA (Hons) Digital Media program, encouraging students to engage critically with theoretical concepts and emerging trends in digital media. Through research-oriented modules and independent study projects, students explore topics such as digital culture, media ethics, and the impact of technology on society. They develop analytical skills, research methodologies, and the ability to evaluate and apply research findings to inform their digital media practice.
Industry Engagement: The BA (Hons) Digital Media program at Coventry University emphasizes strong industry engagement to ensure students are well-prepared for careers in the digital media industry. Students benefit from guest lectures, workshops, and masterclasses delivered by industry professionals, digital media practitioners, and technology experts. Work placements and internships provide students with valuable hands-on experience in digital media agencies, creative studios, and media production companies, allowing them to network with industry professionals and gain insight into industry trends and practices.
Global Perspective: Coventry University integrates a global perspective into the BA (Hons) Digital Media program, recognizing the global nature of digital media and the interconnectedness of media cultures worldwide. Students explore international case studies, collaborate on cross-cultural projects, and engage with diverse audiences and digital platforms. Opportunities for international study exchanges, research collaborations, and industry partnerships broaden students' perspectives and prepare them to work in global teams and address digital media challenges in international contexts.
Location
Coventry
Score
IELTS 6
Tuition Fee
£ 19850
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduates of Coventry University's BA (Hons) Digital Media program possess a diverse skill set and are well-equipped to pursue exciting careers in various sectors of the digital media industry. With a blend of creative, technical, and critical thinking skills, graduates can explore a wide range of career options in digital media production, design, marketing, and communication.
Digital Media Producer: Digital media producers oversee the creation and execution of digital media projects, such as websites, videos, and interactive content. They manage teams of designers, developers, and content creators, ensuring that projects are delivered on time, within budget, and to the highest quality standards. Digital media producers work in digital agencies, production companies, and corporate marketing departments, collaborating with clients to bring their vision to life through digital media.
Graphic Designer: Graphic designers create visual concepts and assets for digital media platforms, including websites, social media, and mobile applications. They use software tools such as Adobe Photoshop, Illustrator, and InDesign to design logos, illustrations, and user interfaces that effectively communicate messages and engage audiences. Graphic designers work in design studios, advertising agencies, and in-house design teams, contributing to branding, marketing, and digital content projects.
Web Developer: Web developers design and build websites and web applications, using programming languages such as HTML, CSS, and JavaScript. They collaborate with designers and content creators to bring digital concepts to life, ensuring that websites are user-friendly, responsive, and accessible across different devices and platforms. Web developers work in web development agencies, software companies, and e-commerce businesses, playing a key role in the creation and maintenance of online experiences.
Social Media Manager: Social media managers are responsible for creating and executing social media strategies to promote brands, products, and services across social media platforms such as Facebook, Instagram, and Twitter. They develop content calendars, engage with followers, and analyze social media metrics to optimize performance and drive engagement. Social media managers work in marketing agencies, PR firms, and in-house marketing teams, harnessing the power of social media to build brand awareness and drive sales.
Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing campaigns to reach target audiences and achieve marketing objectives. They use a variety of digital channels, including email, search engines, and display advertising, to attract and convert leads into customers. Digital marketing specialists analyze campaign performance, conduct market research, and identify opportunities for optimization and growth. They work in marketing departments, advertising agencies, and digital marketing firms, driving results through data-driven marketing strategies.
Content Creator/Producer: Content creators and producers develop compelling digital content, such as articles, videos, podcasts, and infographics, to engage and inform audiences. They research topics, write scripts, and produce multimedia content that resonates with target audiences and aligns with brand messaging. Content creators work in media companies, publishing houses, and digital content agencies, producing content for websites, social media platforms, and online publications.
