MSc International Business and Marketing Management

Oxford - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc International Business and Marketing Management program at Oxford Brookes University is designed to equip students with the knowledge and skills needed to thrive in the dynamic and globalized business environment. This program combines core business principles with a strategic focus on marketing, providing students with a comprehensive understanding of international business practices and effective marketing strategies.

  1. International Business Foundation: The program provides students with a solid foundation in international business, covering topics such as global business environment, cross-cultural management, international trade, and global strategy. Students gain a deep understanding of the challenges and opportunities of conducting business on a global scale.

  2. Marketing Management: The program emphasizes the strategic role of marketing in international business. Students learn about market research, consumer behavior, brand management, digital marketing, and marketing communications. They develop skills in creating marketing strategies that align with global market trends and consumer preferences.

  3. International Market Entry and Expansion: The program focuses on the strategies and processes involved in entering and expanding into international markets. Students explore market entry modes, market analysis, international distribution channels, and global market segmentation. They learn how to identify and capitalize on international business opportunities.

  4. Global Business Operations: The program covers various aspects of global business operations, including supply chain management, logistics, international finance, and global human resource management. Students gain insights into the complexities of managing operations in diverse cultural and regulatory environments.

  5. Business Analytics and Decision Making: The program integrates the use of data analytics and business intelligence tools in making informed business decisions. Students learn how to analyze market data, interpret trends, and leverage insights for strategic decision-making in international business and marketing contexts.

  6. Applied Learning and Professional Development: The program offers practical learning opportunities through case studies, industry projects, and internships. Students engage with real-world business scenarios, gaining valuable hands-on experience and enhancing their professional skills.

  7. International Perspective: Oxford Brookes University attracts a diverse student body from around the world, creating a rich multicultural learning environment. Students have the opportunity to collaborate with peers from different countries, gaining a global perspective and cultural intelligence.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc International Business and Marketing Management program have excellent career prospects in a wide range of industries.

  1. Marketing Manager: Graduates can pursue marketing manager roles in multinational corporations, where they are responsible for developing and implementing international marketing strategies, managing brand portfolios, and driving market expansion.

  2. International Business Development Manager: Graduates can work as business development managers, identifying and pursuing new business opportunities in international markets. They assess market potential, conduct market research, and establish partnerships and distribution channels.

  3. Global Market Analyst: Graduates can pursue careers as market analysts, providing insights on global market trends, consumer behavior, and competitive intelligence. They support strategic decision-making by monitoring market dynamics and identifying growth opportunities.

  4. International Trade Specialist: Graduates can work in international trade roles, managing import/export operations, ensuring compliance with international trade regulations, and coordinating logistics and supply chain activities.

  5. Digital Marketing Specialist: Graduates can specialize in digital marketing, leveraging digital channels and technologies to reach global audiences and drive online engagement. They manage digital marketing campaigns, analyze digital metrics, and optimize online presence.

  6. International Consultant: Graduates can work as consultants, advising companies on international business expansion, market entry strategies, and marketing campaigns. They provide expertise on cultural nuances, regulatory frameworks, and market dynamics in different countries.

  7. Entrepreneurship and Start-up Ventures: Graduates can pursue entrepreneurial ventures by starting their own international business or participating in start-up ventures. They apply their knowledge of international business and marketing to establish and grow successful ventures.


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