MSc Marketing and Entrepreneurship

Oxford - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing and Entrepreneurship program at Oxford Brookes University is designed to equip students with the knowledge and skills to excel in the dynamic fields of marketing and entrepreneurship. This program combines marketing principles and strategies with an entrepreneurial mindset, preparing students to thrive in a rapidly evolving business landscape.

  1. Comprehensive Marketing Knowledge: The program provides a comprehensive understanding of marketing concepts, theories, and practices. Students learn about consumer behavior, market research, brand management, digital marketing, advertising, and marketing analytics, among other key marketing areas.

  2. Entrepreneurial Mindset and Skills: The program fosters an entrepreneurial mindset by developing students' creativity, innovation, and problem-solving abilities. Students learn how to identify and capitalize on business opportunities, develop business plans, and implement marketing strategies to support entrepreneurial ventures.

  3. Industry-Relevant Skills Development: The program focuses on developing practical skills that are in high demand in the marketing and entrepreneurship sectors. Students engage in hands-on learning experiences, including case studies, simulations, and real-world projects, enabling them to apply theoretical knowledge to real business challenges.

  4. Digital Marketing and Social Media: The program recognizes the growing importance of digital marketing and social media in today's business environment. Students gain expertise in digital marketing strategies, search engine optimization, social media marketing, content creation, and data analytics for effective marketing campaigns.

  5. Entrepreneurial Networking and Mentorship: Oxford Brookes University has a strong network of entrepreneurs, business leaders, and industry professionals. The program provides opportunities for students to engage with this network, fostering mentorship, collaboration, and potential business partnerships.

  6. Research and Critical Thinking: The program emphasizes research skills and critical thinking, enabling students to analyze market trends, consumer insights, and competitive landscapes. Students have the opportunity to undertake independent research projects, applying their knowledge to real-world marketing challenges.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc Marketing and Entrepreneurship program have diverse career opportunities in marketing, entrepreneurship, and business development.

  1. Marketing Manager: Graduates can work as marketing managers, overseeing marketing strategies and campaigns for businesses across various industries. They develop marketing plans, manage brand positioning, conduct market research, and monitor campaign effectiveness.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online advertising, social media marketing, search engine optimization, and content creation. They optimize digital marketing campaigns, analyze data to drive marketing decisions, and stay updated with emerging digital trends.

  3. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide insights and recommendations to businesses for product development, target market identification, and marketing strategies.

  4. Entrepreneur/Startup Founder: Graduates can leverage their entrepreneurial skills and knowledge to start their own business ventures. They identify business opportunities, develop business plans, and implement marketing strategies to launch and grow successful startups.

  5. Business Development Manager: Graduates can pursue careers in business development, where they identify and pursue growth opportunities for organizations. They build strategic partnerships, negotiate deals, and develop marketing strategies to expand the customer base and increase revenue.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing expertise and advice to businesses seeking to improve their marketing effectiveness. They analyze current marketing strategies, identify areas for improvement, and develop customized marketing plans.

  7. Market Analyst: Graduates can work as market analysts, monitoring industry trends, competitor activities, and market conditions. They provide insights and recommendations to support business decision-making, such as market entry strategies or product portfolio expansion.

  8. Research and Academia: Graduates can choose to pursue research opportunities or academic careers, contributing to the advancement of marketing and entrepreneurship theories and practices. They can work in universities, research institutions, or marketing think tanks.


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