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BA (Hons) International Fashion PR and Communication top up
London
INTAKE: Jan & Sept
Program Overview
The BA (Hons) International Fashion PR and Communication top-up program at Coventry University provides students with an immersive experience in the dynamic world of fashion public relations (PR) and communication. Tailored for students who have completed relevant foundation or diploma courses, this top-up degree offers a comprehensive understanding of the role of PR and communication in the global fashion industry. Students explore the intricacies of building brand reputation, creating compelling narratives, and engaging with diverse stakeholders in the international fashion landscape. The program emphasizes practical skills development, industry insights, and global perspectives to prepare students for successful careers in fashion PR and communication on a global scale.
Curriculum: The curriculum of the BA (Hons) International Fashion PR and Communication top-up program covers a wide range of topics essential for navigating the fashion PR and communication field. Core modules include fashion brand management, strategic communication, digital media in fashion, fashion journalism, fashion events management, and crisis communication in fashion. Students also have the opportunity to study international fashion markets, consumer behavior, trend forecasting, and ethical issues in the fashion industry. The program integrates theoretical knowledge with hands-on projects, case studies, and industry placements to enhance students' practical skills and industry readiness.
Research Focus: Coventry University promotes research engagement in the field of fashion PR and communication, encouraging students to explore contemporary issues and emerging trends in the industry. Faculty members conduct research on topics such as fashion branding strategies, influencer marketing, sustainability in fashion PR, and the impact of social media on fashion communication. Students may have the opportunity to participate in research projects, attend research seminars, and collaborate with industry partners to address current challenges and opportunities in international fashion PR and communication.
Industry Engagement: The BA (Hons) International Fashion PR and Communication top-up program prioritizes industry engagement to ensure students gain practical experience and industry insights. Coventry University has strong connections with fashion brands, PR agencies, media outlets, and fashion events globally, providing students with opportunities for internships, work placements, and industry-sponsored projects. These partnerships facilitate guest lectures, workshops, and networking events, allowing students to learn from industry professionals, build their professional networks, and gain exposure to current practices and trends in the fashion PR and communication field.
Global Perspective: In an increasingly interconnected and diverse fashion landscape, understanding global perspectives is essential for success in fashion PR and communication. The BA (Hons) International Fashion PR and Communication top-up program at Coventry University integrates a global perspective into its curriculum, exploring international fashion markets, cultural influences, and communication strategies. Students examine the impact of globalization, digitalization, and sustainability on fashion PR practices worldwide. They may also have the opportunity to study abroad or participate in international fashion projects to broaden their cultural awareness, develop cross-cultural competencies, and gain firsthand experience in global fashion PR and communication practices.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 88, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 71 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduating with a BA (Hons) International Fashion PR and Communication top-up degree from Coventry University unlocks numerous career pathways in the vibrant world of fashion public relations (PR) and communication.
Fashion PR Specialist: Graduates can pursue roles as fashion PR specialists, working for fashion brands, PR agencies, or in-house PR departments. They are responsible for building and maintaining positive relationships between fashion brands and their target audience, managing press releases, organizing press events, and securing media coverage in fashion magazines, blogs, and social media platforms.
Fashion Communications Manager: Graduates can become fashion communications managers, overseeing the communication strategies of fashion brands. They develop communication plans, manage brand messaging, and coordinate marketing campaigns across various channels such as print, digital, social media, and influencer collaborations to enhance brand visibility and engagement.
Fashion Brand Manager: Graduates can work as fashion brand managers, responsible for managing the overall image and reputation of fashion brands. They develop brand strategies, define brand positioning, and ensure brand consistency across all communication touchpoints. They collaborate with creative teams to develop branding materials and monitor market trends to stay relevant in the fashion industry.
Fashion Event Coordinator: Graduates can specialize in fashion event coordination, organizing fashion shows, product launches, showroom events, and press previews for fashion brands and retailers. They handle event logistics, invite guest lists, coordinate with designers and models, and manage event production to create memorable and impactful fashion events.
Fashion Digital Marketer: Graduates can pursue roles in fashion digital marketing, focusing on online brand promotion and customer engagement. They develop digital marketing strategies, manage social media channels, create engaging content, and analyze digital analytics to optimize brand performance and drive online sales and brand awareness.
Fashion Trend Analyst: Graduates can work as fashion trend analysts, tracking and predicting fashion trends for brands and retailers. They monitor fashion shows, analyze consumer behavior, and interpret cultural influences to forecast upcoming trends in fashion design, colors, fabrics, and styles, providing valuable insights for product development and marketing strategies.
Fashion PR Consultant: Graduates can become fashion PR consultants, offering freelance or consultancy services to fashion brands seeking strategic PR and communication guidance. They provide tailored PR strategies, crisis management support, and reputation-building advice to clients, helping them navigate the competitive fashion industry and achieve their communication goals.
Fashion Journalist or Editor: Graduates with strong writing skills can pursue careers as fashion journalists or editors, covering fashion news, trends, and events for print or online publications. They conduct interviews, write articles, and create editorial content that resonates with fashion audiences, contributing to the discourse and storytelling in the fashion industry.
Fashion Influencer Manager: Graduates can specialize in influencer marketing, managing relationships with fashion influencers and celebrities on behalf of fashion brands. They identify suitable influencers, negotiate partnerships, and oversee influencer campaigns to amplify brand messaging and reach target audiences effectively.
Fashion PR Entrepreneur: Graduates with an entrepreneurial spirit can start their own fashion PR agencies or consultancy firms, offering specialized PR and communication services to fashion clients. They build their brand, cultivate industry connections, and deliver innovative PR solutions tailored to the needs of fashion brands and businesses.
