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BA (Hons) International Hospitality and Tourism Management
London
INTAKE: Jan & Sept
Program Overview
The BA (Hons) International Hospitality and Tourism Management program at Coventry University is tailored to equip students with the necessary skills and knowledge to excel in the dynamic and rapidly growing hospitality and tourism industry. This undergraduate degree offers a comprehensive understanding of the principles and practices essential for effective management within international hospitality and tourism contexts. Students gain insights into various sectors such as hotels, resorts, restaurants, travel agencies, event management, and destination marketing. The program aims to develop students' strategic thinking, leadership abilities, and industry-specific expertise, preparing them for diverse career opportunities in the global hospitality and tourism sector.
Curriculum: The curriculum of the BA (Hons) International Hospitality and Tourism Management program is designed to provide students with a solid foundation in both theoretical concepts and practical skills relevant to the industry. Core modules cover topics such as hospitality management, tourism marketing, event planning, customer experience management, sustainable tourism, and cross-cultural communication. Students also have the opportunity to choose elective modules based on their interests and career aspirations, such as hotel operations, destination management, culinary arts, or tourism economics. Practical training, industry placements, and real-world projects are integrated into the curriculum to ensure students develop the necessary competencies demanded by employers in the hospitality and tourism sector.
Research Focus: Coventry University emphasizes research excellence in hospitality and tourism management, offering students opportunities to engage in research activities and contribute to advancements in the field. Faculty members conduct research on various topics, including consumer behavior, destination branding, sustainable tourism practices, and the impact of technology on the hospitality industry. Students may have the chance to participate in research projects, attend research seminars, and collaborate with industry partners to address current challenges and opportunities facing the global hospitality and tourism sector.
Industry Engagement: The BA (Hons) International Hospitality and Tourism Management program prioritize industry engagement to ensure students gain practical experience and industry insights essential for their professional development. Coventry University maintains strong partnerships with leading hospitality and tourism organizations, enabling students to access internship opportunities, work placements, and industry-sponsored projects. These partnerships also facilitate guest lectures, networking events, and mentorship programs, allowing students to build professional connections and understand industry best practices and emerging trends firsthand.
Global Perspective: In an increasingly interconnected world, understanding global perspectives is crucial for success in the hospitality and tourism industry. The BA (Hons) International Hospitality and Tourism Management program at Coventry University incorporate a global perspective into its curriculum, exploring international trends, cultural considerations, and global challenges shaping the industry. Students engage with topics such as cross-cultural management, international tourism policy, destination marketing, and crisis management, preparing them for careers in multicultural and diverse environments across the globe.
Location
London
Score
IELTS 6
Tuition Fee
£ 16800
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79, with at least 18 in Listening , Reading , Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Coventry University offers a range of scholarships and bursaries to undergraduate international students, based on academic merit and financial need.
Future Global Leaders Scholarship: This scholarship is available for undergraduate and postgraduate students and covers up to 50% of the tuition fees. It is awarded based on academic excellence, extracurricular activities, and leadership skills.
Sports Scholarships: Coventry University offers sports scholarships to students who excel in their chosen sport. The scholarship covers financial support, coaching, and access to university sports facilities.
GREAT Scholarships: Coventry University is a partner of the GREAT Scholarship Scheme, which offers scholarships to students from selected countries. The scholarship covers up to £10,000 of tuition fees.
Coventry University Alumni Discount: Coventry University offers a 15% discount on the tuition fees for international students who have previously studied at the university.
It is important to note that eligibility criteria, application deadlines, and award amounts vary for each scholarship.
Graduating with a BA (Hons) International Hospitality and Tourism Management degree from Coventry University opens up numerous exciting career opportunities in the dynamic and ever-expanding hospitality and tourism industry.
Hotel Manager: Graduates can pursue roles as hotel managers, overseeing the day-to-day operations of hotels, resorts, or accommodation establishments. They are responsible for guest satisfaction, staff management, revenue generation, and maintaining high standards of service delivery.
Event Coordinator: Graduates can work as event coordinators, planning and executing various events such as conferences, weddings, festivals, and corporate functions. They handle logistics, coordinate with vendors, manage budgets, and ensure seamless event experiences for clients and attendees.
Tourism Marketing Manager: Graduates can specialize in tourism marketing, promoting destinations, attractions, or tourism businesses to attract visitors and increase tourism revenue. They develop marketing strategies, create promotional campaigns, and leverage digital marketing channels to reach target audiences.
Travel Consultant: Graduates can work as travel consultants, providing personalized travel advice and planning services to individuals or businesses. They assist clients with itinerary planning, booking accommodations, arranging transportation, and recommending tourist activities and attractions.
Destination Manager: Graduates can pursue roles as destination managers, responsible for managing and marketing tourist destinations to attract visitors and enhance the overall visitor experience. They collaborate with local stakeholders, develop tourism strategies, and implement initiatives to sustainably develop and promote destinations.
Restaurant Manager: Graduates can work as restaurant managers, overseeing the operations of restaurants, cafes, or food service establishments. They manage staff, maintain quality standards, optimize profitability, and ensure customer satisfaction through excellent service and dining experiences.
Tour Operations Manager: Graduates can work for tour operators, designing and managing tour packages for travelers. They coordinate with transportation providers, accommodations, and attractions to create comprehensive itineraries and deliver memorable travel experiences.
Hospitality Consultant: Graduates can become hospitality consultants, advising hospitality businesses on various aspects such as operations management, customer service improvement, revenue optimization, and strategic planning.
Resort Activities Manager: Graduates can specialize in managing recreational activities and entertainment programs within resorts and leisure complexes. They develop activity schedules, coordinate with activity providers, and ensure guests have enjoyable and memorable experiences during their stay.
Cruise Director: Graduates can work on cruise ships as cruise directors, responsible for organizing onboard activities, entertainment, and guest services. They create daily schedules, coordinate events and performances, and ensure guests have an enjoyable and memorable cruise experience.
