MSc Accounting and Finance
The MSc Accounting and Finance program at Oxford Brookes University is a prestigious an...
Oxford - UK
INTAKE: Jan & Sept
The MSc Marketing Communications Management program at Oxford Brookes University is designed to equip students with the knowledge and skills required to excel in the dynamic field of marketing communications. This program provides a comprehensive understanding of marketing strategies, consumer behavior, and the effective use of communication channels to create impactful marketing campaigns.
Integrated Marketing Communications: The program focuses on the concept of integrated marketing communications (IMC), which emphasizes the coordination and integration of various communication channels to deliver consistent and effective marketing messages. Students learn how to develop comprehensive marketing communication plans and strategies.
Consumer Behavior: The program explores consumer behavior theories and their practical implications for marketing communications. Students gain insights into understanding consumer needs, motivations, and decision-making processes, enabling them to create targeted and persuasive marketing campaigns.
Brand Management: The program addresses the principles of brand management and its role in marketing communications. Students learn how to build and maintain strong brands, develop brand positioning strategies, and create brand messaging that resonates with target audiences.
Digital Marketing and Social Media: The program covers the latest trends and techniques in digital marketing and social media. Students learn how to leverage digital platforms effectively, develop engaging content, and utilize social media channels to reach and engage with consumers.
Advertising and Public Relations: The program provides a comprehensive understanding of advertising and public relations in the context of marketing communications. Students learn how to create compelling advertising campaigns, manage media relations, and use public relations strategies to enhance brand reputation.
Market Research and Analytics: The program emphasizes the importance of market research and data analytics in marketing communications. Students learn how to conduct market research, analyze consumer insights, and use data-driven approaches to optimize marketing communication strategies.
Creative and Copywriting Skills: The program hones students' creative and copywriting skills, enabling them to develop impactful and persuasive marketing communication materials. Students learn to create compelling visuals, write persuasive copy, and develop engaging content across various communication channels.
Oxford - UK
IELTS 6.5
£ 16800
Postgraduate Entry Requirements:
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students.
Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.
Graduates of the MSc Marketing Communications Management program have diverse career prospects in various industries.
Marketing Communications Manager: Graduates can work as marketing communications managers, overseeing all aspects of marketing communication strategies and campaigns. They develop integrated marketing communication plans, manage brand messaging, and coordinate communication efforts across various channels.
Advertising Manager: Graduates can pursue careers as advertising managers, responsible for developing and executing advertising campaigns. They work closely with creative teams, media planners, and clients to create impactful advertisements that effectively reach target audiences.
Public Relations Specialist: Graduates can specialize in public relations, working as PR specialists or managers. They manage media relations, develop PR strategies, and handle crisis communication to enhance brand reputation and maintain positive relationships with stakeholders.
Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on leveraging digital platforms and social media for marketing communication. They develop digital marketing strategies, manage online advertising campaigns, and optimize digital content for maximum reach and engagement.
Market Research Analyst: Graduates can pursue careers as market research analysts, conducting consumer research, analyzing market trends, and providing insights for marketing communication strategies. They utilize data analytics tools to uncover consumer behavior patterns and preferences.
Copywriter: Graduates can work as copywriters, creating compelling and persuasive content for marketing communication materials. They write engaging copy for advertisements, websites, social media posts, and other marketing collateral.
Brand Manager: Graduates can specialize in brand management, overseeing brand positioning, messaging, and consistency across all marketing communication channels. They work to enhance brand equity and ensure brand alignment with organizational goals.