BA (Hons) Mass Communications, Advertising and Public Relations

Entry requirements for Undergraduate Programs

Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
• TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
• PTE: A minimum overall score of 56, with no individual score below 51.

These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.

Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.

Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.

Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.

External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Mass Communications, Advertising and Public Relations program from Edinburgh Napier University are well-equipped to pursue rewarding careers across various sectors of the communication industry. With a strong foundation in media theory, advertising strategy, and public relations practices, graduates possess a diverse skill set that opens up numerous career opportunities.  

1. Advertising Account Executive: Graduates can work as advertising account executives in advertising agencies, managing client accounts and overseeing the development and execution of advertising campaigns. They liaise with clients, develop creative briefs, and collaborate with creative teams to deliver impactful advertising solutions.

2. Public Relations Specialist: Graduates may pursue roles as public relations specialists, working for PR agencies, corporations, or nonprofit organizations. They develop communication strategies, manage media relations, and handle crisis communication to build and maintain positive relationships between organizations and their stakeholders.

3. Media Planner/Buyer: Graduates can work as media planners or buyers, responsible for planning and buying advertising space across various media channels, including print, broadcast, digital, and outdoor. They analyze audience demographics, negotiate advertising rates, and optimize media plans to reach target audiences effectively.

4. Social Media Manager: Given the growing importance of social media in modern communication, graduates may specialize in social media management. They create and curate content for social media platforms, engage with followers, and analyze social media metrics to enhance brand visibility and engagement.

5. Content Creator/Strategist: Graduates can pursue careers as content creators or strategists, developing engaging content for digital and traditional media platforms. They produce written, visual, and multimedia content to tell compelling stories, enhance brand storytelling, and engage with audiences across various channels.

6. Marketing Communications Specialist: Graduates may work in marketing communications roles, developing integrated marketing communication strategies to promote products or services. They create marketing collateral, coordinate promotional activities, and measure the effectiveness of marketing campaigns.

7. Digital Marketing Specialist: With expertise in digital media, graduates can specialize in digital marketing, leveraging digital channels such as email, social media, and search engines to reach and engage target audiences. They develop digital marketing strategies, execute digital campaigns, and analyze campaign performance to drive business results.

8. Corporate Communications Manager: Graduates may work in corporate communications roles, managing internal and external communication for organizations. They develop corporate messaging, coordinate employee communications, and handle media inquiries to enhance organizational reputation and stakeholder relationships.

9. Event Coordinator/Manager: Graduates can pursue careers in event management, planning and executing events such as product launches, press conferences, and promotional events. They coordinate logistics, manage vendors, and ensure the smooth execution of events to achieve communication objectives.

10. Media Analyst/Researcher: Graduates may work as media analysts or researchers, studying media trends, audience behavior, and communication effectiveness. They conduct market research, analyze media data, and generate insights to inform communication strategies and decision-making.