BSc (Hons) Marketing

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
• TOEFL: A minimum overall score of 76, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 18 in Writing.
• PTE Academic: A minimum overall score of 59 with no individual score below 5.9
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Plymouth offers various scholarships and financial support options to help students fund their studies. 

Vice-Chancellor's Scholarships: These scholarships are awarded to high-achieving students who demonstrate exceptional academic excellence and potential. The scholarships provide a partial tuition fee waiver for the duration of the program.

International Academic Excellence Scholarships: These scholarships are available for international students who have achieved outstanding academic results. The scholarships offer a partial tuition fee reduction for the first year of study.

International Plymouth Global Scholarships: These scholarships are designed to attract high-caliber international students to the University of Plymouth. The scholarships provide a partial tuition fee reduction for the first year of study.

Sport Scholarships: The university offers sport scholarships to talented athletes who have achieved a high level of sporting excellence. The scholarships provide support in the form of financial assistance, training, and access to sports facilities.

Subject-Specific Scholarships: Some academic departments at the University of Plymouth offer subject-specific scholarships for students enrolled in particular programs or disciplines. These scholarships may be based on academic merit, research potential, or other criteria determined by the department.

Graduates of the BSc (Hons) Marketing program at the University of Plymouth are well-equipped for a wide range of exciting and dynamic career opportunities in the field of marketing.

Marketing Manager: Marketing managers oversee marketing campaigns, strategies, and initiatives to promote products or services. They analyze market trends, identify target audiences, and develop marketing plans to achieve business objectives. Marketing managers may work for corporations, advertising agencies, or marketing consultancy firms.

Digital Marketing Specialist: Digital marketing specialists focus on online marketing channels, such as social media, search engine optimization (SEO), email marketing, and content marketing, to reach and engage with target audiences. They develop digital marketing strategies, manage online advertising campaigns, and analyze digital metrics to optimize marketing performance.

Brand Manager: Brand managers are responsible for building and managing the reputation and identity of a brand. They develop brand strategies, oversee brand campaigns, and ensure brand consistency across all marketing channels. Brand managers may work for consumer goods companies, advertising agencies, or brand consultancy firms.

Market Research Analyst: Market research analysts collect and analyze data on consumer preferences, market trends, and competitor activities to inform marketing decisions. They conduct surveys, interviews, and focus groups to gather insights into consumer behavior and preferences. Market research analysts may work for market research firms, corporations, or government agencies.

Advertising Executive: Advertising executives develop and execute advertising campaigns to promote products or services. They collaborate with creative teams, media planners, and clients to create compelling advertising messages and visuals. Advertising executives may work for advertising agencies, media companies, or in-house marketing departments.

Sales Manager: Sales managers oversee sales teams and strategies to achieve revenue targets and business objectives. They develop sales plans, set sales targets, and coach sales representatives to drive sales performance. Sales managers may work for retail companies, manufacturers, or service providers.

Public Relations (PR) Specialist: PR specialists manage the public image and reputation of organizations by creating and distributing positive messages and stories to the media and the public. They write press releases, organize events, and handle media inquiries to build and maintain positive relationships with stakeholders. PR specialists may work for PR agencies, nonprofits, or corporations.

Social Media Manager: Social media managers are responsible for managing and growing the presence of brands on social media platforms. They create and curate content, engage with followers, and monitor social media analytics to optimize social media performance. Social media managers may work for companies, agencies, or as freelance consultants.