MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
BA (Hons) Mass Communications
Edinburgh
INTAKE: September
Program Overview
The BA (Hons) Mass Communications program at Edinburgh Napier University provides students with a comprehensive understanding of the theory, practice, and impact of mass media in contemporary society. Through a blend of theoretical study and practical experience, students explore various forms of mass communication, including journalism, broadcasting, advertising, public relations, and digital media. The program aims to develop students' critical thinking, research, writing, and communication skills, preparing them for diverse careers in the media industry. With a focus on creativity, innovation, and ethical practice, students are encouraged to explore their interests and passions within the dynamic field of mass communications.
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Foundations of Mass Communication: Students delve into the historical, theoretical, and cultural foundations of mass communication, examining the evolution of media technologies, communication theories, and the social and cultural impacts of mass media on society.
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Journalism and News Production: The program equips students with the skills and knowledge to produce compelling news stories across different platforms, including print, broadcast, and digital media. Students learn about journalistic ethics, news gathering techniques, interviewing skills, and story development.
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Broadcasting and Multimedia Production: Students gain hands-on experience in broadcasting and multimedia production, learning how to create engaging audiovisual content for television, radio, podcasts, and online platforms. They develop skills in video editing, audio production, scriptwriting, and multimedia storytelling.
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Advertising and Public Relations: Students explore the principles and practices of advertising and public relations, learning how to develop effective communication campaigns, manage brand reputations, and engage with target audiences across various media channels.
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Digital Media and Social Media Management: The program covers the role of digital media in contemporary communication landscapes, with a focus on social media platforms, digital marketing strategies, and audience engagement techniques. Students learn how to navigate digital tools and platforms effectively to create, curate, and distribute content in digital spaces.
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Media Law and Ethics: Students examine the legal and ethical frameworks that govern the practice of mass communication, including defamation, privacy, copyright, and freedom of expression. They learn about media regulation, ethical decision-making, and the responsibilities of media professionals in upholding ethical standards.
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Media Research and Analysis: The program emphasizes the importance of media research and analysis in understanding audience behaviors, media trends, and communication effectiveness. Students learn research methodologies, data analysis techniques, and critical evaluation skills to assess media content and its impact on society.
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Industry Engagement and Professional Development: Students have opportunities for industry placements, internships, and collaborative projects with media organizations, allowing them to gain practical experience and build professional networks within the media industry. They receive guidance and support to develop their portfolios, enhance their employability skills, and prepare for career transitions in the media sector.
Location
Edinburgh
Score
IELTS: 6
Tuition Fee
£ 15160
Entry requirements for Undergraduate Programs
Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Mass Communications program from Edinburgh Napier University possess a diverse skill set and theoretical understanding of mass media, enabling them to pursue various career paths in the dynamic field of communication.
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Journalist/Reporter: Graduates can work as journalists or reporters for print, broadcast, or online media outlets. They research and write news stories, conduct interviews, and report on current events across different beats such as politics, sports, entertainment, or investigative journalism.
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Broadcast Producer: Graduates may become broadcast producers, responsible for producing and overseeing the creation of radio or television programs. They develop content ideas, coordinate production schedules, and manage teams of writers, editors, and technical crew members.
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Digital Content Creator: With expertise in digital media, graduates can create multimedia content for online platforms, including websites, social media channels, and digital publications. They produce engaging content such as articles, videos, podcasts, and interactive graphics to inform and entertain audiences.
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Public Relations Specialist: Graduates may work in public relations, managing communication between organizations and their stakeholders. They develop communication strategies, write press releases, organize events, and cultivate relationships with media outlets to promote their clients' interests and manage their reputations.
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Advertising Executive: Graduates can pursue careers in advertising, working for advertising agencies or in-house marketing departments. They develop advertising campaigns, create ad copy and visuals, conduct market research, and analyze consumer behavior to develop effective advertising strategies.
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Social Media Manager: Given the increasing importance of social media in modern communication, graduates can specialize in social media management. They create and curate content for social media platforms, engage with followers, monitor trends, and analyze social media metrics to optimize audience engagement and brand visibility.
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Content Marketing Specialist: Graduates may work in content marketing, creating valuable and engaging content to attract and retain audiences for brands. They develop content strategies, produce blog posts, articles, videos, and infographics, and distribute content across various digital channels to drive brand awareness and customer engagement.
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Media Analyst/Researcher: Graduates can work as media analysts or researchers, studying media trends, audience preferences, and communication effectiveness. They conduct market research, analyze audience data, and generate insights to inform media planning, content development, and marketing strategies.
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Digital Strategist: Graduates with a strong understanding of digital media and communication can work as digital strategists, advising organizations on how to leverage digital technologies and platforms to achieve their communication and marketing goals. They develop digital strategies, identify opportunities for innovation, and optimize digital channels for maximum impact.
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Media Educator: Some graduates may choose to pursue careers in academia or education, teaching mass communication theory and practice at universities, colleges, or vocational schools. They share their expertise with aspiring communicators, mentor students, and contribute to the next generation of media professionals.
