BA (Hons) Marketing With Digital Media

Entry requirements for Undergraduate Programs

Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
• TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
• PTE: A minimum overall score of 56, with no individual score below 51.

These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.

Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.

Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.

Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.

External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduates of the BA (Hons) Marketing With Digital Media program from Edinburgh Napier University are equipped with a diverse skill set that prepares them for a wide range of career opportunities in the rapidly evolving field of marketing and digital media.  

1. Digital Marketing Manager: Graduates may pursue roles as digital marketing managers, overseeing the development and implementation of digital marketing strategies for organizations. They are responsible for managing digital campaigns, analyzing performance metrics, and optimizing digital channels to achieve marketing objectives.

2. Social Media Strategist: Graduates may work as social media strategists, developing and executing social media strategies to increase brand awareness, engage audiences, and drive traffic to websites or online platforms. They manage social media accounts, create compelling content, and monitor social media trends to maximize engagement and reach.

3. Content Marketing Specialist: Graduates may specialize in content marketing, creating and distributing valuable, relevant, and consistent content to attract and retain target audiences. They develop content strategies, produce engaging content across various digital platforms, and measure content performance to drive brand awareness and customer engagement.

4. Search Engine Optimization (SEO) Specialist: Graduates may pursue roles as SEO specialists, optimizing website content and structure to improve organic search rankings and increase visibility on search engine results pages (SERPs). They conduct keyword research, analyze website traffic and performance, and implement SEO best practices to enhance online visibility and drive organic traffic.

5. Digital Advertising Executive: Graduates may work as digital advertising executives, planning, executing, and managing online advertising campaigns across various digital platforms, including social media, search engines, and display networks. They create ad campaigns, set targeting parameters, monitor campaign performance, and optimize ad spend to maximize ROI and achieve marketing goals.

6. E-commerce Manager: Graduates may pursue roles as e-commerce managers, responsible for managing online sales channels and optimizing the digital customer journey. They oversee e-commerce platforms, analyze customer behavior, and implement strategies to increase online sales and enhance the user experience.

7. Marketing Analyst: Graduates may work as marketing analysts, analyzing data from digital marketing campaigns to extract actionable insights and inform strategic marketing decisions. They use data analytics tools to measure campaign performance, track key performance indicators (KPIs), and identify trends and opportunities for optimization.

8. Digital Marketing Consultant: Graduates may become digital marketing consultants, providing strategic advice and solutions to businesses seeking to enhance their online presence and digital marketing efforts. They offer expertise in areas such as website optimization, content strategy, social media marketing, and digital advertising to help clients achieve their marketing objectives.

9. Brand Manager: Graduates may pursue roles as brand managers, responsible for developing and maintaining brand identity and positioning across digital channels. They oversee brand campaigns, monitor brand perception, and implement strategies to enhance brand equity and customer loyalty in the digital landscape.

10. Entrepreneurship: Graduates may choose to start their own digital marketing agencies or e-commerce ventures, leveraging their skills and expertise to create innovative digital solutions and services. They may develop niche marketing strategies, launch online businesses, and drive digital innovation in various industries.