MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
BA (Hons) Marketing Management
Edinburgh
INTAKE: September
Program Overview
The BA (Hons) Marketing Management program at Edinburgh Napier University is designed to equip students with a comprehensive understanding of marketing principles, strategies, and techniques essential for success in today's dynamic business environment. This program provides students with a solid foundation in marketing theory, consumer behavior, market research, branding, digital marketing, and strategic marketing management. Through a combination of theoretical learning and practical experiences, students develop critical thinking, analytical, and communication skills necessary to analyze market trends, identify consumer needs, and develop effective marketing strategies to achieve organizational objectives. With a strong emphasis on industry relevance and hands-on learning, students have the opportunity to work on real-world marketing projects, collaborate with industry partners, and gain valuable insights from guest lectures and workshops conducted by marketing professionals. Whether students aspire to work in product management, brand management, advertising, market research, or digital marketing, this program prepares them for a successful career in the dynamic field of marketing management.
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Marketing Fundamentals: The program covers the fundamental principles of marketing, providing students with a solid understanding of marketing concepts, theories, and frameworks. Students learn about the marketing mix, market segmentation, targeting, positioning, and the role of marketing in creating value for customers and organizations. They explore the evolution of marketing practices and its impact on business strategies in the digital age.
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Consumer Behavior Analysis: Students delve into consumer behavior theory, learning how individuals, groups, and organizations make purchasing decisions and interact with marketing stimuli. They study psychological, sociological, and cultural factors influencing consumer behavior, such as motivation, perception, attitude formation, and decision-making processes. Students apply consumer behavior concepts to analyze market trends, anticipate consumer needs, and develop effective marketing strategies to target specific customer segments.
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Market Research Methods: The program focuses on market research techniques and methodologies used to gather, analyze, and interpret data relevant to marketing decision-making. Students learn how to design research studies, collect primary and secondary data, conduct qualitative and quantitative analysis, and present research findings effectively. They gain practical experience in using market research tools and software to identify market opportunities, assess competitor strategies, and evaluate customer satisfaction and brand perception.
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Brand Management: Students explore the principles of brand management, learning how to build, manage, and protect brands to create long-term value and competitive advantage. They study brand equity, brand positioning, brand architecture, and brand extension strategies, examining case studies of successful brand campaigns and brand revitalization efforts. Students develop skills in brand storytelling, brand identity design, and brand communication across traditional and digital channels.
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Digital Marketing Strategies: The program addresses the role of digital technologies and platforms in contemporary marketing practices, focusing on digital marketing strategies, tactics, and tools used to engage consumers and drive business growth. Students learn about search engine optimization (SEO), social media marketing, content marketing, email marketing, and online advertising, gaining hands-on experience in developing digital marketing campaigns and measuring their effectiveness through analytics and metrics.
Location
Edinburgh
Score
IELTS: 6
Tuition Fee
£ 15160
Entry requirements for Undergraduate Programs
Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Marketing Management program from Edinburgh Napier University are well-prepared to pursue diverse and rewarding career opportunities in the dynamic field of marketing. With a solid foundation in marketing theory, strategic thinking, and practical skills, graduates have the expertise to thrive in various roles across industries.
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Marketing Manager: Graduates may pursue careers as marketing managers, overseeing marketing campaigns, strategies, and initiatives to promote products or services. They analyze market trends, identify target audiences, and develop marketing plans to achieve business objectives. Marketing managers collaborate with cross-functional teams, such as sales, advertising, and product development, to drive brand awareness, customer acquisition, and revenue growth.
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Brand Manager: Graduates can work as brand managers, responsible for managing and enhancing the reputation and visibility of brands. They develop brand strategies, positioning, and messaging to differentiate brands in competitive markets. Brand managers oversee brand identity, creative assets, and brand communication across various channels, ensuring brand consistency and alignment with business goals.
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Market Research Analyst: Graduates may pursue careers as market research analysts, collecting and analyzing data to provide insights into market trends, consumer behavior, and competitor strategies. They design research studies, conduct surveys and interviews, and interpret data to inform marketing decision-making. Market research analysts help businesses identify market opportunities, assess customer needs, and evaluate the effectiveness of marketing campaigns.
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Digital Marketing Specialist: Graduates can work as digital marketing specialists, focusing on online marketing strategies and tactics to reach target audiences and drive engagement. They manage digital channels, such as websites, social media, email, and search engines, to create and optimize digital campaigns. Digital marketing specialists use analytics tools to track performance metrics, analyze user behavior, and optimize campaign performance.
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Advertising Account Executive: Graduates may pursue careers as advertising account executives, working for advertising agencies or marketing firms. They serve as the main point of contact between clients and agency teams, managing client relationships, understanding client objectives, and coordinating the execution of advertising campaigns. Advertising account executives develop creative briefs, oversee campaign production, and ensure deliverables meet client expectations and deadlines.
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Product Manager: Graduates can work as product managers, responsible for developing and managing product portfolios to meet customer needs and achieve business objectives. They conduct market research, define product requirements, and collaborate with cross-functional teams to launch new products or improve existing ones. Product managers monitor product performance, gather customer feedback, and drive product innovation and development initiatives.
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Market Development Manager: Graduates may pursue careers as market development managers, focusing on expanding market reach and penetration for products or services. They identify new market opportunities, develop market entry strategies, and establish partnerships or distribution channels to reach target customers. Market development managers assess market dynamics, competitor landscape, and regulatory requirements to drive growth in new markets or segments.
