BA (Hons) Digital Media Design

Plymouth

 

INTAKE: September

Program Overview

The BA (Hons) Digital Media Design program at the University of Plymouth, UK, is a cutting-edge undergraduate degree that blends creativity, technology, and design principles to prepare students for careers in the dynamic field of digital media. This program equips students with the skills, knowledge, and practical experience necessary to thrive in the rapidly evolving digital media landscape.

Curriculum: The curriculum of the BA (Hons) Digital Media Design program is designed to provide students with a comprehensive understanding of digital media theory, design principles, and technical skills. Students engage with modules covering topics such as graphic design, web design, motion graphics, interactive media, and user experience (UX) design. Practical components, including design projects, workshops, and industry collaborations, allow students to develop their creative skills and build a professional portfolio.

Research Focus: The BA (Hons) Digital Media Design program emphasizes a research-informed approach to design practice, encouraging students to explore innovative solutions and emerging trends in digital media design. Through research-led teaching and opportunities for independent research projects, students investigate topics such as emerging technologies, user behaviors, design trends, and ethical considerations in digital media. Faculty members support students in developing research skills and critical thinking abilities, preparing them to create impactful and socially responsible digital media designs.

Industry Engagement: The University of Plymouth maintains strong connections with digital media industries, design agencies, and creative organizations to ensure the relevance and practical applicability of the BA (Hons) Digital Media Design program. Industry professionals are involved in curriculum development, guest lectures, and mentorship programs, providing students with insights into industry best practices, emerging technologies, and career pathways. Work placements, internships, and collaborative projects offer students valuable industry experience and networking opportunities, enhancing their employability and industry readiness.

Global Perspective: Recognizing the global nature of digital media and design, the BA (Hons) Digital Media Design program integrates a global perspective into its curriculum. Students explore cultural influences, global design trends, and cross-cultural communication strategies, gaining insights into the ways in which digital media shape societies and cultures around the world. International case studies, cross-cultural collaborations, and study abroad opportunities provide students with a broader understanding of global design dynamics and prepare them for careers in an increasingly interconnected and diverse digital media landscape.

Pollster Education

Location

Plymouth

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 17100

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.

English language proficiency:

  • IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 76, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 18 in Writing.
  • PTE Academic: A minimum overall score of 59 with no individual score below 5.9
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Plymouth offers various scholarships and financial support options to help students fund their studies. 

Vice-Chancellor's Scholarships: These scholarships are awarded to high-achieving students who demonstrate exceptional academic excellence and potential. The scholarships provide a partial tuition fee waiver for the duration of the program.

International Academic Excellence Scholarships: These scholarships are available for international students who have achieved outstanding academic results. The scholarships offer a partial tuition fee reduction for the first year of study.

International Plymouth Global Scholarships: These scholarships are designed to attract high-caliber international students to the University of Plymouth. The scholarships provide a partial tuition fee reduction for the first year of study.

Sport Scholarships: The university offers sport scholarships to talented athletes who have achieved a high level of sporting excellence. The scholarships provide support in the form of financial assistance, training, and access to sports facilities.

Subject-Specific Scholarships: Some academic departments at the University of Plymouth offer subject-specific scholarships for students enrolled in particular programs or disciplines. These scholarships may be based on academic merit, research potential, or other criteria determined by the department.

Graduates of the BA (Hons) Digital Media Design program at the University of Plymouth are well-equipped to pursue diverse and exciting career opportunities in the rapidly expanding field of digital media design. 

Graphic Designer: Graphic designers create visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. Graduates with expertise in graphic design from the BA (Hons) program can work as graphic designers in design studios, advertising agencies, publishing houses, or freelance.

Web Designer/Developer: Web designers and developers are responsible for creating visually appealing and user-friendly websites. They design website layouts, develop website functionality, and ensure compatibility across different devices and browsers. Graduates with skills in web design and development from the BA (Hons) program can pursue careers as web designers, front-end developers, or user interface (UI) developers in web design agencies, digital marketing firms, or e-commerce companies.

Motion Graphics Designer: Motion graphics designers create animated visuals and effects for television, film, video games, and digital media. They use animation software to bring static graphics to life and convey information in a dynamic and engaging manner. Graduates with expertise in motion graphics from the BA (Hons) program can work as motion graphics designers, animators, or visual effects artists in animation studios, post-production houses, or multimedia production companies.

UX/UI Designer: UX/UI designers focus on creating seamless and intuitive user experiences (UX) and user interfaces (UI) for digital products and services. They conduct user research, develop wireframes and prototypes, and design interfaces that optimize usability and enhance user satisfaction. Graduates with skills in UX/UI design from the BA (Hons) program can pursue careers as UX designers, UI designers, or interaction designers in tech companies, design agencies, or software development firms.

Digital Marketing Specialist: Digital marketing specialists develop and implement digital marketing strategies to promote products, services, or brands online. They leverage various digital channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to reach target audiences and achieve marketing objectives. Graduates with knowledge of digital media design and marketing principles from the BA (Hons) program can pursue careers as digital marketing specialists, social media managers, or digital strategists in marketing agencies, e-commerce companies, or corporate marketing departments.

Creative Director/Art Director: Creative directors and art directors oversee the visual aspects of advertising campaigns, branding initiatives, and creative projects. They lead creative teams, develop visual concepts, and ensure artistic consistency and quality across all creative assets. Graduates with leadership skills and a strong design portfolio from the BA (Hons) program can pursue careers as creative directors, art directors, or design managers in advertising agencies, design studios, or corporate creative departments.


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