MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
BA (Hons) International Festival & Event Management
Edinburgh
INTAKE: September
Program Overview
The BA (Hons) International Festival & Event Management program at Edinburgh Napier University is designed to provide students with a comprehensive understanding of the concepts, principles, and practices involved in organizing and managing festivals, events, and cultural experiences on a global scale. This interdisciplinary program combines theoretical knowledge with practical skills, equipping students with the expertise needed to plan, execute, and evaluate successful events across a variety of industries and sectors. With a focus on international perspectives, students explore topics such as event planning, marketing, sponsorship, budgeting, risk management, and sustainability, gaining insight into the complexities of managing events in diverse cultural contexts. Through hands-on projects, industry placements, and guest lectures from industry professionals, students develop the practical skills, critical thinking abilities, and cultural awareness required to succeed in the dynamic and rapidly evolving field of festival and event management.
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Event Planning and Management: Students delve into the intricacies of event planning and management, learning about the entire event lifecycle from conceptualization to execution. They study topics such as event design, logistics, venue selection, scheduling, and resource allocation, gaining practical experience in creating comprehensive event plans and managing various types of events, from music festivals and cultural celebrations to corporate conferences and sports tournaments.
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Marketing and Promotion: The program explores the role of marketing and promotion in attracting attendees, sponsors, and partners to festivals and events. Students learn about marketing strategies, branding, digital marketing, social media engagement, and audience segmentation techniques tailored to the unique needs of the events industry. They develop skills in creating integrated marketing campaigns, designing promotional materials, and leveraging digital platforms to enhance event visibility, drive ticket sales, and engage with target audiences effectively.
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Sponsorship and Fundraising: Students explore the importance of sponsorship and fundraising in financing festivals and events, learning about sponsorship strategies, partnership development, and revenue generation opportunities. They study the principles of sponsorship activation, brand alignment, and relationship management, identifying potential sponsors and negotiating sponsorship agreements to secure financial support for events.
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Risk Management and Compliance: The program addresses the critical aspect of risk management and compliance in organizing festivals and events, emphasizing the importance of health and safety, legal compliance, and risk mitigation strategies. Students learn about risk assessment, contingency planning, crowd management, emergency response, and regulatory requirements applicable to events of different scales and types.
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Sustainability and Ethical Practices: The program explores the growing importance of sustainability and ethical practices in the events industry, examining the environmental, social, and economic impacts of festivals and events. Students learn about sustainable event management principles, green initiatives, waste reduction strategies, and community engagement practices aimed at minimizing environmental footprint and fostering social responsibility.
Location
Edinburgh
Score
IELTS: 6
Tuition Fee
£ 15160
Entry requirements for Undergraduate Programs
Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Festival & Event Management program from Edinburgh Napier University are well-prepared to pursue a variety of exciting career paths within the dynamic events industry. With a solid foundation in event planning, management, marketing, and sustainability, graduates are equipped to work in various sectors and roles. The BA (Hons) International Festival & Event Management program at Edinburgh Napier University prepares graduates for diverse and rewarding careers in the vibrant events industry.
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Event Manager: Graduates can pursue roles as event managers, responsible for planning, organizing, and executing a wide range of events, including music festivals, cultural celebrations, corporate conferences, and sporting events. They oversee all aspects of event logistics, including budgeting, venue selection, vendor management, and attendee engagement, ensuring that events run smoothly and successfully.
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Festival Coordinator: Graduates may work as festival coordinators, specializing in the planning and management of festivals and cultural events. They collaborate with stakeholders, sponsors, and vendors to create immersive and memorable festival experiences, handling tasks such as programming, artist management, ticketing, and crowd control.
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Marketing and Communications Specialist: Graduates can pursue roles in marketing and communications, promoting events and festivals to target audiences through various channels, including digital marketing, social media, email campaigns, and public relations. They create compelling marketing materials, engage with audiences, and build brand awareness to drive attendance and participation in events.
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Sponsorship and Partnership Manager: Graduates may work in sponsorship and partnership management, securing financial support and strategic partnerships for events and festivals. They identify potential sponsors, negotiate sponsorship deals, and develop activation plans to maximize sponsor exposure and engagement, ensuring mutually beneficial relationships between sponsors and event organizers.
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Venue Manager: Graduates can pursue careers as venue managers, overseeing the operations of event venues such as convention centers, exhibition halls, and conference facilities. They are responsible for managing bookings, coordinating event logistics, and providing exceptional service to clients and attendees, ensuring that events hosted at the venue are successful and profitable.
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Event Consultant: Graduates may work as event consultants, providing strategic advice and expertise to businesses, organizations, and governments planning events and festivals. They offer insights into industry trends, best practices, and innovative approaches to event planning and management, helping clients achieve their event objectives and deliver memorable experiences.
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Destination and Tourism Manager: Graduates can specialize in destination and tourism management, working for tourism boards, destination marketing organizations, or travel agencies. They promote destinations as event and festival destinations, develop tourism strategies, and collaborate with local stakeholders to attract visitors and boost economic growth through events and festivals.
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Entrepreneur: Graduates with an entrepreneurial spirit may choose to start their own event management companies, specializing in organizing and executing events and festivals. They develop business plans, identify niche markets, and leverage their skills and expertise to create unique and innovative event experiences for clients.
