MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
BA (Hons) International Hospitality Management and Festival & Event
Edinburgh
INTAKE: September
Program Overview
The BA (Hons) International Hospitality Management and Festival & Event program at Edinburgh Napier University offers a unique blend of hospitality management principles and event planning expertise, tailored to meet the demands of the global hospitality and events industry. This interdisciplinary program combines core modules in hospitality management with specialized courses focusing on festival and event planning, equipping students with the knowledge and skills to thrive in diverse sectors such as hotels, restaurants, tourism, and event management. Through a combination of theoretical learning, practical projects, and industry placements, students gain insight into the dynamic nature of the hospitality and events sector, learning how to deliver exceptional guest experiences, manage operations efficiently, and organize successful festivals and events on an international scale.
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Hospitality Management Fundamentals: Students delve into the fundamentals of hospitality management, learning about key principles such as customer service, revenue management, food and beverage operations, and accommodation management. They develop an understanding of the hospitality industry's structure, trends, and challenges, exploring concepts such as guest satisfaction, quality assurance, and service excellence. Through case studies, simulations, and real-world projects, students gain practical experience in managing various aspects of hospitality operations, from front-of-house services to back-of-house logistics, preparing them for roles in hotels, resorts, restaurants, and other hospitality establishments.
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Event Planning and Execution: The program includes specialized modules focusing on event planning, design, and execution, covering topics such as event logistics, budgeting, marketing, and risk management. Students learn about the different types of events, from corporate conferences and trade shows to music festivals and cultural celebrations, exploring the unique challenges and considerations involved in organizing successful events. They develop skills in event conceptualization, venue selection, supplier management, and stakeholder coordination, gaining practical experience in creating comprehensive event plans and managing the logistical aspects of events, from inception to post-event evaluation.
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Hospitality Marketing and Sales: Students explore the principles of hospitality marketing and sales, learning how to attract guests, drive revenue, and build brand loyalty in the competitive hospitality industry. They study topics such as market segmentation, branding, digital marketing, and distribution channels, exploring strategies for targeting different market segments and optimizing sales and marketing efforts. Students develop skills in creating marketing campaigns, analyzing market trends, and leveraging technology to enhance guest engagement and generate bookings, preparing them for roles in hospitality marketing, sales, and revenue management.
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International Business and Cultural Diversity: The program emphasizes the importance of understanding international business practices and cultural diversity in the hospitality industry. Students learn about global trends, market dynamics, and cross-cultural communication strategies, exploring the impact of cultural differences on guest expectations, service delivery, and business operations. They gain insight into the challenges and opportunities of operating in diverse cultural environments, developing intercultural competence and adaptability skills essential for success in international hospitality management roles.
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Entrepreneurship and Innovation: The program incorporates modules on entrepreneurship and innovation, encouraging students to develop entrepreneurial mindsets and explore opportunities for innovation in the hospitality and events sector. Students learn about business start-up strategies, venture creation, and opportunity recognition, exploring concepts such as creativity, innovation management, and strategic planning. They develop skills in identifying market gaps, developing business proposals, and pitching innovative ideas, preparing them to launch their own hospitality ventures or pursue entrepreneurial opportunities within existing organizations.
Location
Edinburgh
Score
IELTS: 6
Tuition Fee
£ 15160
Entry requirements for Undergraduate Programs
Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Hospitality Management and Festival & Event program from Edinburgh Napier University are well-equipped to pursue rewarding careers in the dynamic and fast-growing hospitality and events industry. With a blend of hospitality management expertise and specialized knowledge in festival and event planning, graduates are prepared to take on diverse roles across various sectors. The BA (Hons) International Hospitality Management and Festival & Event program at Edinburgh Napier University opens up a wide range of exciting career opportunities in the vibrant and diverse hospitality and events industry.
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Event Manager: Graduates can pursue roles as event managers, overseeing the planning, coordination, and execution of a wide range of events, including conferences, weddings, festivals, and corporate events. They are responsible for managing event budgets, liaising with clients and vendors, coordinating logistics, and ensuring that events run smoothly and successfully. Event managers work for event management companies, hotels, resorts, convention centers, and other event venues.
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Hospitality Manager: Graduates can pursue careers as hospitality managers, overseeing the day-to-day operations of hotels, resorts, restaurants, or other hospitality establishments. They are responsible for ensuring high levels of customer satisfaction, managing staff, overseeing financial performance, and maintaining quality standards. Hospitality managers may specialize in areas such as front office management, food and beverage operations, or guest services.
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Venue Manager: Graduates can work as venue managers, overseeing the operations of event venues such as conference centers, exhibition halls, stadiums, and concert venues. They are responsible for managing bookings, coordinating event logistics, overseeing facility maintenance, and ensuring a positive experience for clients and attendees. Venue managers may work for public or private venues, managing both corporate and leisure events.
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Event Coordinator: Graduates can pursue roles as event coordinators, assisting event managers in the planning and execution of events. They may be responsible for tasks such as coordinating vendor services, managing event timelines, assisting with marketing and promotion, and handling guest inquiries. Event coordinators work for event management companies, hotels, resorts, and other hospitality organizations.
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Wedding Planner: Graduates can specialize in wedding planning, helping couples plan and execute their dream weddings. They assist clients with venue selection, vendor coordination, budget management, and event design, ensuring that every detail of the wedding day is perfect. Wedding planners may work independently or for wedding planning firms, hotels, or event venues.
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Destination Manager: Graduates can pursue roles as destination managers, overseeing the development and promotion of tourist destinations. They work with local authorities, tourism boards, and hospitality businesses to attract visitors, enhance visitor experiences, and promote sustainable tourism practices. Destination managers may work for tourism organizations, government agencies, or destination marketing organizations.
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Catering Manager: Graduates can work as catering managers, overseeing the planning and execution of catering services for events, conferences, weddings, and other special occasions. They are responsible for menu planning, food preparation, staffing, and logistics, ensuring that catering services meet the needs and expectations of clients. Catering managers may work for catering companies, hotels, event venues, or restaurants.
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Entrepreneur: Graduates with an entrepreneurial spirit may choose to start their own hospitality or event management businesses. They can launch event planning firms, catering businesses, wedding planning services, or boutique hotels, leveraging their skills and knowledge to create unique and memorable experiences for clients.
