MSc Business Management (Entrepreneurship)
The MSc Business Management program with a focus on Entrepreneurship at Edinburgh Napie...
BA (Hons) International Festival & Event Management with Entrepreneurship
Edinburgh
INTAKE: September
Program Overview
The BA (Hons) International Festival & Event Management with Entrepreneurship program at Edinburgh Napier University is designed to provide students with a comprehensive understanding of the theory, principles, and practices of organizing and managing festivals, events, and cultural experiences on a global scale, with a unique focus on entrepreneurship. Through a combination of theoretical learning, practical projects, and industry placements, students explore key concepts such as event planning, marketing, sponsorship, budgeting, risk management, and sustainability within the context of international festivals and events. The program also incorporates modules on entrepreneurship, innovation, and business management, equipping students with the skills and knowledge to develop creative and entrepreneurial solutions to the challenges of organizing and managing festivals and events in a rapidly changing global landscape.
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Event Planning and Management: Students delve into the intricacies of event planning and management, learning about the entire event lifecycle from conceptualization to execution. They study topics such as event design, logistics, venue selection, scheduling, and resource allocation, gaining practical experience in creating comprehensive event plans and managing various types of events, from music festivals and cultural celebrations to corporate conferences and sports tournaments. Through case studies, simulations, and real-world projects, students develop the skills to coordinate diverse stakeholders, handle logistical challenges, and ensure the seamless execution of successful events.
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Marketing and Promotion: The program explores the role of marketing and promotion in attracting attendees, sponsors, and partners to festivals and events. Students learn about marketing strategies, branding, digital marketing, social media engagement, and audience segmentation techniques tailored to the unique needs of the events industry. They develop skills in creating integrated marketing campaigns, designing promotional materials, and leveraging digital platforms to enhance event visibility, drive ticket sales, and engage with target audiences effectively. Through hands-on projects and industry collaborations, students gain practical experience in developing marketing plans and promoting events to diverse audiences across global markets.
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Sponsorship and Fundraising: Students explore the importance of sponsorship and fundraising in financing festivals and events, learning about sponsorship strategies, partnership development, and revenue generation opportunities. They study the principles of sponsorship activation, brand alignment, and relationship management, identifying potential sponsors and negotiating sponsorship agreements to secure financial support for events. Students also learn about alternative revenue streams such as ticket sales, merchandise, concessions, and crowdfunding, exploring innovative approaches to fundraising and monetizing festival experiences. Through case studies and practical exercises, students develop the skills to cultivate partnerships, pitch sponsorship proposals, and maximize revenue opportunities for events.
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Risk Management and Compliance: The program addresses the critical aspect of risk management and compliance in organizing festivals and events, emphasizing the importance of health and safety, legal compliance, and risk mitigation strategies. Students learn about risk assessment, contingency planning, crowd management, emergency response, and regulatory requirements applicable to events of different scales and types. They develop skills in identifying potential risks, developing risk management plans, and implementing safety measures to ensure the well-being of attendees, staff, and stakeholders. Through simulations and industry placements, students gain practical experience in managing risk effectively and maintaining compliance with relevant regulations and standards.
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Sustainability and Ethical Practices: The program explores the growing importance of sustainability and ethical practices in the events industry, examining the environmental, social, and economic impacts of festivals and events. Students learn about sustainable event management principles, green initiatives, waste reduction strategies, and community engagement practices aimed at minimizing environmental footprint and fostering social responsibility. They explore ethical dilemmas, cultural sensitivities, and stakeholder engagement strategies to ensure that events contribute positively to host communities and promote ethical and responsible behavior. Through case studies and sustainability audits, students develop the skills to integrate sustainability principles into event planning and management processes, contributing to the long-term viability and success of festivals and events.
Location
Edinburgh
Score
IELTS: 6
Tuition Fee
£ 15160
Entry requirements for Undergraduate Programs
Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.
Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.
Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.
Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.
External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) International Festival & Event Management with Entrepreneurship program from Edinburgh Napier University are well-equipped to pursue diverse and rewarding career opportunities in the dynamic and rapidly growing field of event management, with a unique focus on entrepreneurship. The BA (Hons) International Festival & Event Management with Entrepreneurship program at Edinburgh Napier University equips graduates with the knowledge, skills, and entrepreneurial mindset needed to excel in a variety of exciting careers within the events industry.
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Event Manager/Coordinator: Graduates can pursue careers as event managers or coordinators, responsible for planning, organizing, and executing a wide range of events, including festivals, conferences, exhibitions, and corporate events. They oversee all aspects of event logistics, from budgeting and scheduling to vendor management and on-site coordination, ensuring the successful delivery of memorable and engaging experiences for attendees. Event managers work for event planning companies, venues, corporations, non-profit organizations, and government agencies, managing events of varying scales and complexities.
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Festival Director/Producer: Graduates can work as festival directors or producers, leading the conceptualization, planning, and production of festivals and cultural events. They collaborate with stakeholders, artists, vendors, and sponsors to curate immersive and innovative festival experiences that attract attendees and showcase local culture, arts, and heritage. Festival directors oversee artistic programming, logistical operations, marketing campaigns, and financial management, working to create memorable and impactful festivals that contribute to community engagement, tourism, and economic development.
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Entrepreneur/Event Business Owner: Graduates with an entrepreneurial mindset can establish their own event management businesses, offering a range of services such as event planning, production, marketing, and consulting. They identify niche markets, develop unique event concepts, and build strategic partnerships to launch and grow successful event ventures. Entrepreneurial graduates may specialize in specific event types or market segments, such as weddings, music festivals, corporate events, or experiential marketing activations, leveraging their creativity, innovation, and business acumen to carve out a niche in the competitive events industry.
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Marketing and Sponsorship Manager: Graduates can pursue careers as marketing and sponsorship managers within event agencies, marketing firms, or corporate organizations, responsible for developing and implementing marketing strategies and securing sponsorship opportunities for events. They leverage their understanding of consumer behavior, branding, and digital marketing channels to promote events, drive ticket sales, and enhance audience engagement. Marketing and sponsorship managers negotiate sponsorship agreements, cultivate relationships with sponsors, and develop integrated marketing campaigns to maximize exposure and ROI for sponsors and event organizers.
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Destination Management Specialist: Graduates can work as destination management specialists, promoting destinations and coordinating events to attract visitors, boost tourism, and stimulate economic growth. They collaborate with destination marketing organizations, tourism boards, and hospitality industry stakeholders to plan and execute events that showcase the unique attractions, culture, and heritage of a destination. Destination management specialists coordinate logistics, marketing, and stakeholder engagement efforts to ensure the success of events and enhance the destination's reputation as a vibrant and desirable place to visit and host events.
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Event Consultant/Advisor: Graduates can provide consulting services as event advisors or consultants, offering strategic advice, expertise, and support to organizations planning events or seeking to enhance their event management capabilities. They assess clients' needs, objectives, and resources, providing recommendations and solutions to optimize event planning, execution, and evaluation processes. Event consultants may specialize in areas such as sustainability, risk management, technology integration, or experiential design, helping clients navigate complex challenges and capitalize on emerging trends in the events industry.
