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BDes (Hons) Graphic Design

Edinburgh

 

INTAKE: September

Program Overview

The BDes (Hons) Graphic Design program at Edinburgh Napier University offers students an immersive and dynamic learning experience focused on the principles, practices, and technologies of contemporary graphic design. Through a combination of theoretical coursework and hands-on studio projects, students explore visual communication, typography, branding, digital media, and user experience design. With a strong emphasis on creativity, critical thinking, and collaboration, students develop the skills and knowledge needed to conceptualize, execute, and critique design solutions across a range of media platforms. The program fosters a supportive and engaging learning environment, where students are encouraged to experiment, innovate, and push the boundaries of graphic design practice.

  1. Visual Communication Principles: The program introduces students to the fundamental principles of visual communication, including composition, hierarchy, balance, and color theory. Students learn how to effectively communicate ideas, messages, and narratives through visual means, using a combination of imagery, typography, and layout techniques to engage and inform audiences.

  2. Typography and Type Design: Typography plays a central role in graphic design, and students learn how to use type effectively as a design element. They explore typographic principles, anatomy, and classification, as well as the history and evolution of type design. Students experiment with letterforms, typography software, and hand-lettering techniques to create expressive and impactful typographic compositions.

  3. Branding and Identity Design: Students delve into the principles and practices of branding and identity design, learning how to develop cohesive and memorable brand identities for organizations, products, and services. They explore the strategic aspects of branding, including brand positioning, messaging, and differentiation, as well as the visual elements such as logos, color palettes, and brand guidelines. Students develop brand identity systems that effectively communicate brand values and resonate with target audiences.

  4. Digital Media and Interactive Design: In an increasingly digital world, students gain proficiency in digital media and interactive design, learning how to create engaging and user-friendly experiences across digital platforms. They explore web design, user interface (UI) design, and interactive media, as well as emerging technologies such as augmented reality (AR) and virtual reality (VR). Students develop skills in wireframing, prototyping, and usability testing, ensuring that their designs are intuitive, accessible, and visually compelling.

  5. Print Design and Production: Despite the growth of digital media, print design remains an essential aspect of graphic design practice. Students learn about print production processes, including prepress, printing methods, and finishing techniques. They gain practical experience with print design software, color management, and file preparation, ensuring that their designs are print-ready and meet industry standards. Students also explore environmental considerations and sustainability practices in print design, minimizing waste and environmental impact.

Pollster Education

Location

Edinburgh

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 17580

Entry requirements for Undergraduate Programs

Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
  • TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
  • PTE: A minimum overall score of 56, with no individual score below 51.

These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.

Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.

Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.

Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.

External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Graduating with a BDes (Hons) in Graphic Design from Edinburgh Napier University opens up a myriad of exciting career opportunities in the dynamic and ever-evolving field of visual communication. The BDes (Hons) Graphic Design program at Edinburgh Napier University equips graduates with the skills, knowledge, and creative versatility needed to succeed in diverse and rewarding careers within the field of graphic design.

  1. Graphic Designer: Graduates can pursue careers as graphic designers, working in design studios, advertising agencies, branding firms, or in-house design departments. They create visual concepts and designs for various print and digital media, including branding materials, marketing collateral, publications, websites, and social media content. Graphic designers collaborate with clients, art directors, and marketing teams to develop design solutions that effectively communicate messages, engage audiences, and achieve project objectives.

  2. Art Director: With experience and expertise in graphic design, graduates can advance into roles as art directors, overseeing the visual direction and creative execution of design projects. They lead design teams, provide creative direction and feedback, and ensure that design concepts align with brand guidelines and strategic objectives. Art directors collaborate with clients, copywriters, and photographers to develop cohesive and compelling visual campaigns across multiple media channels.

  3. Web Designer/Developer: Graduates can specialize in web design and development, creating user-friendly and visually engaging websites and digital interfaces. They combine their graphic design skills with knowledge of HTML, CSS, JavaScript, and content management systems (CMS) to design and code responsive websites that deliver seamless user experiences across devices. Web designers collaborate with web developers, UX/UI designers, and content creators to optimize website functionality, navigation, and performance.

  4. UI/UX Designer: With the growing importance of user experience (UX) design, graduates can pursue careers as UI/UX designers, focusing on creating intuitive and user-friendly digital interfaces and interactive experiences. They conduct user research, wireframing, and prototyping to design user-centered interfaces for websites, mobile apps, and software applications. UI/UX designers collaborate with product managers, developers, and stakeholders to iterate and improve designs based on user feedback and usability testing.

  5. Brand Identity Designer: Graduates can specialize in brand identity design, creating cohesive and memorable visual identities for organizations, products, and services. They develop brand guidelines, including logos, color palettes, typography, and imagery, that communicate brand values and resonate with target audiences. Brand identity designers collaborate with marketing teams, brand strategists, and stakeholders to establish and maintain brand consistency across all touchpoints and channels.

  6. Packaging Designer: Graduates can pursue careers as packaging designers, creating innovative and eye-catching packaging solutions for consumer products and retail brands. They combine their graphic design skills with knowledge of packaging materials, structural design, and production processes to develop packaging designs that enhance product visibility, differentiation, and shelf appeal. Packaging designers collaborate with product managers, manufacturers, and marketing teams to create packaging solutions that align with brand identity and product positioning.

  7. Freelance Designer/Entrepreneur: Graduates can establish their own freelance design practice or start their own design studio, offering a range of graphic design services to clients across industries. As freelancers or entrepreneurs, they have the flexibility to work on a variety of projects, collaborate with diverse clients, and build their own brand and portfolio. Freelance designers and entrepreneurs leverage their creative talents, business acumen, and networking skills to attract clients, manage projects, and grow their design businesses.

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