BA (Hons) Business Management with Marketing

Entry requirements for Undergraduate Programs

Academic Qualifications: International students applying for undergraduate programs are required to have a minimum academic qualification of 65% or above in their high school or equivalent qualification.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0, with no individual component score below 5.5.
• TOEFL: A minimum overall score of 80, with a minimum score of 17 in each component.
• PTE: A minimum overall score of 56, with no individual score below 51.

These scholarships provide opportunities for talented students to pursue their studies at Edinburgh Napier University.

Global Scholarships:Edinburgh Napier University offers Global Scholarships for international students enrolling in full-time undergraduate or postgraduate programs.The Global Undergraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.The Global Postgraduate Scholarship provides a deduction of £3,000 from the tuition fees for the first year of study.These scholarships are competitive and awarded based on academic merit, so students with excellent academic achievements have a higher chance of being awarded the scholarship.

Country-Specific Scholarships:Edinburgh Napier University also offers scholarships specific to certain countries or regions.These scholarships are designed to attract students from specific countries or regions and may provide financial support towards tuition fees or living expenses.The eligibility criteria and application process may vary for each country-specific scholarship, so interested students should visit the university's official website for detailed information.

Alumni Scholarships:Edinburgh Napier University offers scholarships exclusively for its alumni who wish to pursue further studies at the university.These scholarships are aimed at recognizing and supporting the university's graduates and providing them with opportunities to advance their education.The specific eligibility criteria and benefits of the alumni scholarships may vary, so interested students are encouraged to contact the university's alumni office or visit the official website for more information.

External Scholarships:Edinburgh Napier University provides information and guidance on external scholarships that international students may be eligible to apply for.These scholarships are offered by external organizations, governments, or foundations and are open to students from various countries or specific fields of study.The university's website and scholarship databases provide comprehensive information on external scholarships, including eligibility criteria, application deadlines, and application procedures.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.

Edinburgh Napier University, a prestigious institution nestled in the heart of Scotland's capital, is renowned for its commitment to academic excellence and innovation. Among its esteemed programs, the BA (Hons) Business Management with Marketing stands out as a beacon of opportunity for aspiring professionals seeking to make their mark in the dynamic world of business and marketing.  

1. Marketing Manager: As marketing managers, graduates play a pivotal role in shaping the success of organizations by developing and implementing strategic marketing plans. They oversee marketing campaigns, analyze market trends, and ensure that marketing efforts align with business objectives. With a deep understanding of consumer behavior and market dynamics, they drive brand awareness, customer engagement, and ultimately, business growth.

2. Digital Marketing Specialist: In the digital age, proficiency in digital marketing has become increasingly valuable. Graduates specializing in digital marketing excel in leveraging online channels such as social media, search engines, email, and content marketing to reach and engage target audiences. They possess expertise in SEO, SEM, social media analytics, and digital advertising, driving measurable results and ROI for businesses in the digital landscape.

3. Brand Manager: Brand managers are entrusted with the task of nurturing and managing the identity, perception, and equity of brands. Armed with a deep understanding of branding principles and consumer psychology, graduates in this role develop brand strategies, oversee brand campaigns, and ensure brand consistency across all touchpoints. They cultivate strong brand loyalty and equity, driving competitive advantage and market differentiation.

4. Market Research Analyst: Market research analysts play a critical role in guiding strategic decision-making by providing valuable insights into market trends, consumer preferences, and competitive landscapes. Graduates adept in market research methodologies, data analysis, and interpretation excel in this role, uncovering opportunities, mitigating risks, and informing marketing strategies to enhance organizational performance and competitiveness.

5. Sales and Business Development Manager: Equipped with a solid foundation in business management and marketing, graduates are well-suited for roles in sales and business development. They leverage their marketing knowledge to identify new business opportunities, nurture client relationships, and drive revenue growth. With strong interpersonal skills and strategic acumen, they negotiate deals, develop partnerships, and expand market reach, contributing to the sustainable growth and success of organizations.

6. Entrepreneurship: Many graduates of the BA (Hons) Business Management with Marketing program choose to embark on entrepreneurial ventures, leveraging their comprehensive understanding of business management and marketing to launch and grow successful startups. They identify market gaps, develop innovative products or services, and create compelling marketing strategies to build and scale their businesses, contributing to economic growth and innovation.