MSc Marketing

Oxford - UK

 

INTAKE: Jan & Sept

Program Overview

The MSc Marketing program at Oxford Brookes University is a comprehensive and dynamic program designed to equip students with the knowledge and skills necessary for successful careers in the field of marketing. This program provides a deep understanding of marketing theory, consumer behavior, market research, strategic planning, and digital marketing strategies.

  1. Core Marketing Principles: The program covers the fundamental principles of marketing, including market analysis, segmentation, targeting, and positioning. Students learn how to develop effective marketing strategies and create value for customers in a competitive business environment.

  2. Consumer Behavior: The program explores the psychological, social, and cultural factors that influence consumer behavior. Students gain insights into consumer motivations, decision-making processes, and the impact of branding and advertising on consumer choices. This knowledge enables them to develop targeted marketing campaigns and tailor products and services to meet consumer needs.

  3. Market Research and Analysis: Students learn how to conduct market research and analyze data to gain valuable insights into consumer preferences, market trends, and competitive landscapes. They develop skills in data collection, statistical analysis, and the interpretation of market research findings. These skills are essential for making informed marketing decisions and developing effective marketing strategies.

  4. Strategic Marketing Planning: The program focuses on strategic marketing planning, emphasizing the development of marketing objectives, strategies, and tactics. Students learn how to analyze market opportunities, evaluate competitive forces, and formulate marketing plans that align with organizational goals. They also study the implementation and control of marketing activities to achieve desired outcomes.

  5. Digital Marketing and Social Media: The program covers the latest trends and strategies in digital marketing and social media. Students learn how to leverage digital platforms for brand promotion, customer engagement, and targeted advertising. They gain practical skills in search engine optimization (SEO), social media marketing, content creation, and data analytics.

  6. International Marketing: The program explores the challenges and opportunities of marketing in a global context. Students learn about cultural differences, market entry strategies, and the adaptation of marketing practices to diverse international markets. They develop a global mindset and the skills needed to navigate the complexities of international marketing.

Pollster Education

Location

Oxford - UK

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16800

Postgraduate Entry Requirements:

  • Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60% or equivalent.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
    • PTE Academic: A minimum overall score of 59 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Oxford Brookes University offers a range of scholarships to support students in their academic pursuits. These scholarships are designed to recognize excellence, encourage diversity, and provide financial assistance to deserving students. 

  1. Vice-Chancellor's Scholarships: These prestigious scholarships are awarded to high-achieving international students who demonstrate exceptional academic performance. The scholarships cover a percentage of tuition fees for the duration of the student's program.
  2. Academic Excellence Scholarships: Oxford Brookes University provides scholarships to UK and EU students based on academic merit. These scholarships are available for both undergraduate and postgraduate programs and can contribute towards tuition fees.
  3. International Scholarships: Oxford Brookes University offers a range of scholarships specifically for international students. These scholarships may be based on academic merit, nationality, or specific areas of study. Eligible students can receive financial support towards their tuition fees.
  4. Access and Widening Participation Scholarships: Oxford Brookes University is committed to promoting diversity and inclusion. These scholarships are available to students from underrepresented backgrounds, such as those from low-income families or who are the first in their family to attend university. The scholarships provide financial support and other resources to ensure equal access to education.
  5. Subject-Specific Scholarships: Some academic departments at Oxford Brookes University offer scholarships that are specific to certain fields of study. These scholarships may be based on academic achievement, research potential, or other criteria relevant to the subject area.
  6. Sports Scholarships: Oxford Brookes University recognizes the importance of sports and supports talented athletes through sports scholarships. These scholarships provide financial support, coaching, and access to training facilities to help students balance their sporting commitments with their academic studies.

Oxford Brookes University offers a range of scholarships to support students financially and recognize their achievements. From international scholarships to subject-specific and sports scholarships, the university strives to ensure that talented and deserving students have access to higher education. These scholarships contribute to fostering diversity, promoting academic excellence, and providing opportunities for students to pursue their educational goals at Oxford Brookes University.

Graduates of the MSc Marketing program from Oxford Brookes University have excellent career prospects in a wide range of industries.

  1. Marketing Manager: Graduates can pursue managerial roles in marketing departments of companies across various industries. They are responsible for developing and implementing marketing strategies, managing marketing campaigns, and analyzing market trends to drive business growth.

  2. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide valuable insights to support decision-making and marketing strategies.

  3. Digital Marketing Specialist: With expertise in digital marketing strategies, graduates can work as digital marketing specialists or consultants. They develop and execute online marketing campaigns, optimize websites for search engines, manage social media channels, and utilize data analytics to measure campaign effectiveness.

  4. Brand Manager: Graduates can pursue careers as brand managers, responsible for building and managing brand identities. They develop brand strategies, create brand messaging, and oversee brand communication across various channels. They ensure brand consistency and monitor brand performance.

  5. Advertising Executive: Graduates can work in advertising agencies, managing and coordinating advertising campaigns for clients. They collaborate with creative teams, media planners, and clients to develop and execute effective advertising strategies across different media platforms.

  6. Market Analyst: Graduates can work as market analysts, monitoring industry trends, conducting market research, and providing insights to support business decision-making. They analyze market data, identify growth opportunities, and assess market potential for new products or services.

  7. Entrepreneurship and Consulting: Graduates with an entrepreneurial spirit can start their own marketing consulting firms or work as independent marketing consultants, providing expertise to businesses seeking marketing guidance and support.


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