BEng Hons Architectural Engineering
The BEng (Hons) Architectural Engineering program at Heriot Watt University offers stud...
BA (Hons) Fashion Marketing and Retailing
Scottish Borders
INTAKE: September
Program Overview
The BA (Hons) Fashion Marketing and Retailing program at Heriot Watt University offers students a comprehensive understanding of the fashion industry from both marketing and retailing perspectives. It combines theoretical knowledge with practical skills to prepare students for diverse roles in the dynamic and competitive fashion sector. The program equips students with the expertise needed to navigate the complexities of fashion marketing, branding, retail management, consumer behavior, and global market trends.
Curriculum: The curriculum of the BA (Hons) Fashion Marketing and Retailing program covers a wide range of subjects to provide students with a well-rounded education. Courses may include fashion marketing strategies, retail buying and merchandising, brand management, consumer psychology, digital marketing, trend forecasting, visual merchandising, and retail operations management. Students also have the opportunity to undertake practical projects, internships, and industry placements to apply their learning in real-world contexts.
Research Focus: Heriot Watt University emphasizes research in fashion marketing and retailing, encouraging students to explore contemporary issues, trends, and developments shaping the industry. Research projects may focus on consumer behavior analysis, market segmentation, brand positioning, retail innovation, sustainable practices in fashion, or the impact of digital technologies on consumer shopping habits. Through research-led learning, students develop critical thinking skills and contribute to advancing knowledge in the field.
Industry Engagement: The BA (Hons) Fashion Marketing and Retailing program fosters strong industry engagement to provide students with practical insights and networking opportunities. Heriot Watt University collaborates with fashion brands, retailers, marketing agencies, and industry professionals to offer guest lectures, workshops, and industry-led projects. Students also have the chance to undertake internships or placements with leading fashion companies, gaining hands-on experience and industry mentorship.
Global Perspective: Heriot Watt University offers a global perspective on fashion marketing and retailing, recognizing the international nature of the fashion industry. The program incorporates case studies, projects, and discussions that reflect global market trends, consumer preferences, and cultural influences. Students may also have the opportunity to participate in international study exchanges, gaining cross-cultural experiences and insights into global fashion marketing and retailing practices.
Location
Scottish Borders
Score
IELTS 6
Tuition Fee
£ 17320
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 70% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Heriot Watt University offers a range of scholarships and financial aid options to support students in their academic pursuits. These scholarships are designed to recognize academic excellence, support specific fields of study, promote diversity, and assist students with financial need.
Heriot Watt Undergraduate Scholarships: Heriot Watt offers several undergraduate scholarships to both domestic and international students. These scholarships are awarded based on academic achievement, leadership potential, extracurricular involvement, and other criteria.
Heriot Watt Merit Scholarships: These scholarships are available to high-achieving students who have demonstrated outstanding academic performance in their previous studies.
Heriot Watt Academic Excellence Scholarships: These scholarships are awarded to exceptional students who have achieved outstanding grades in their academic qualifications.
Heriot Watt International Student Scholarships: These scholarships aim to support international students who are enrolling in undergraduate programs at Heriot-Watt University.
Heriot Watt Global Scholarships: These scholarships are open to international students and are based on academic merit and potential contribution to the university community.
It is important to note that the availability, eligibility criteria, and application deadlines for scholarships may vary each year.Heriot Watt University offers a range of scholarships to support undergraduate and postgraduate students in their academic journeys. These scholarships recognize excellence, support diversity, and assist students with financial need. Prospective students are encouraged to explore the various scholarship opportunities offered by Heriot Watt University and apply according to the specific eligibility criteria and application deadlines.
Graduates of the BA (Hons) Fashion Marketing and Retailing program from Heriot Watt University possess a diverse skill set that opens up a wide range of exciting career opportunities in the dynamic and competitive fashion industry.
Fashion Marketing Manager: Graduates may pursue careers as fashion marketing managers, responsible for developing and implementing marketing strategies to promote fashion brands and products. They may oversee advertising campaigns, social media marketing, influencer collaborations, and events to increase brand visibility and drive sales.
Retail Buyer/Merchandiser: Graduates can work as retail buyers or merchandisers, responsible for selecting and purchasing fashion products for retail stores or online platforms. They analyze market trends, consumer preferences, and sales data to make informed buying decisions and optimize inventory to maximize profitability.
Brand Manager: Graduates may work as brand managers, responsible for developing and managing the brand identity, positioning, and communication strategies of fashion brands. They ensure brand consistency across all channels and collaborate with creative teams to maintain brand integrity and enhance brand equity.
Fashion Retail Manager: Graduates can pursue careers as retail managers, overseeing the operations of fashion stores or departments within retail establishments. They manage staff, monitor sales performance, implement merchandising strategies, and ensure excellent customer service to drive sales and profitability.
Fashion Public Relations Specialist: Graduates may work in fashion PR agencies or in-house PR departments of fashion brands, managing communication strategies, organizing events, and cultivating relationships with media, influencers, and celebrities to generate positive publicity and enhance brand reputation.
Fashion Digital Marketing Specialist: Graduates can work in digital marketing roles within fashion companies, focusing on online strategies such as email marketing, SEO, SEM, and content marketing. They leverage digital channels to reach target audiences, drive website traffic, and increase online sales.
Visual Merchandiser: Graduates may pursue careers as visual merchandisers, responsible for creating visually appealing displays and layouts to showcase fashion products in retail environments. They use design principles, branding guidelines, and consumer behavior insights to create engaging shopping experiences and drive sales.
Fashion Trend Analyst: Graduates can work as trend analysts, researching and analyzing emerging fashion trends, consumer preferences, and cultural influences. They provide insights and predictions to fashion brands and retailers to guide product development, marketing strategies, and buying decisions.
Fashion E-commerce Manager: Graduates may work in e-commerce roles, managing online platforms and marketplaces for fashion brands. They oversee website design, user experience optimization, product listings, and online promotions to drive traffic, conversions, and revenue.
Fashion Entrepreneur: Graduates with an entrepreneurial spirit may start their own fashion businesses, such as fashion boutiques, online stores, consulting agencies, or fashion tech startups. They leverage their knowledge of fashion marketing and retailing to create innovative and successful ventures in the industry.
